Celebrity hair care brands shifting the industry Celebrity hair care brands shifting the industry Celebrity beauty brands aren’t new, but haircare is quickly becoming the category to look out for. More and more A-listers are moving beyond endorsements. Our favourite celebrities are creating products that reflect their personal haircare routines, cultural influences, and shortcomings that they’ve experienced over time when it comes to haircare. The most compelling celebrity-led haircare brands are rooted in identity. In an industry that hasn’t always catered to all hair types equally, this shift matters. Hair is personal — it carries cultural and emotional weight; for many, it represents a sense of identity. So when our favourite A-listers launch haircare brands, there’s often a story behind it. Whether it’s addressing certain hair concerns or lack of products for textured hair, these ventures tend to come from personal experiences. beauty Are South African hair salons falling short on textured hair care? Read more There’s also a growing demand for specialised haircare. Consumers are now more informed about ingredients, haircare routines, and what actually works for their hair type. Celebrity brands are aware of that and are tapping into curated, personalised alternatives instead. Pattern Beauty by Tracee Ellis Ross Pattern Beauty is designed specifically for curly coily and tight textures, celebrating hair in its natural state. The brand is adored for its thoughtful formulations and inclusivity. View this post on Instagram A post shared by PATTERN (@patternbeauty) Cécred by Beyoncé Cécred leans into heritage, ritual and the connection between hair and identity. The brand focuses on strengthening and restoring hair for all types and textures and is defined by its performance, quality, and intention. View this post on Instagram A post shared by Beyoncé (@beyonce) Fenty Hair by Rihanna Following the success of Fenty Beauty and Fenty Skin, Rihanna expanded into hair with the same inclusive mindset. Fenty Hair is versatile and accessible, catering to a wide range of textures while maintaining a strong focus on performance and style. View this post on Instagram A post shared by Sephora (@sephora) Grow-Good Beauty by Cardi B Cardi was already known for sharing her at-home hair routines online. Grow-Good is essentially an extension of that. It takes those DIY methods and turns them into formulated, accessible products. The core idea behind Grow-Good Beauty is hair health, growth and length retention. View this post on Instagram A post shared by Grow Good Beauty (@growgoodbeauty) TPH by Taraji Taraji P. Henson’s line puts scalp care front and centre. Inspired by her own experiences with protective styling and weave maintenance, TPH focuses on cleansing, soothing and treating the scalp, an area often overlooked in mainstream haircare. View this post on Instagram A post shared by TPH by Taraji (@tphbytaraji) Sienna Naturals by Issa Rae Rather than starting her own line from scratch, Rae joined as co-owner of a brand founded by Hannah Diop, bringing both visibility and a personal connection to the products. The focus is on clean, performance-driven formulas for textured hair, with an emphasis on scalp health, hydration and long-term strength. It’s less about quick fixes and more about building a consistent, healthy routine. View this post on Instagram A post shared by Sienna Naturals by Issa Rae + Hannah Diop (@siennanaturals) Subscribe celebrity beauty brands | hair care Recent stories by: Lethiwe Nhlangothi The American manicure is the perfect choice for natural nail lovers The hottest beauty trends for Spring 2026 How to get the " I've just been crying" wet lash look with mascara Tried & tested: 5 Best sunscreens for melanin-rich skin 5 Reasons to buy our August'26 Women's Month issue featuring Zinhle Masango GLAMOUR Recommends Afro hair restoration: The hair transplant industry has been failing African patients for decades How to wash your braided hairstyles while preventing frizz and mould How to wear ash brown hair and keep it looking fresh Silk press guide: What to know, maintenance tips and salon red flags The Best of Wunmi Mosaku's Afro-centric Hairstyles