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Export as PDF On this page Terms Privacy U.S. State Privacy Notice Last Updated: February 24, 2025 This U.S. State Privacy Notice (the “Notice”) applies to “Consumers” as defined under the California Consumer Privacy Act (the “CCPA”), the Colorado Privacy Act (the “CPA”), Connecticut’s Act Concerning Personal Data Privacy, and Online Monitoring, the Delaware Personal Data Privacy Act, the Indiana Consumer Data Protection Act, the Iowa Consumer Data Protection Act, the Kentucky Consumer Data Privacy Act, the Nebraska Data Privacy Act, the New Hampshire Privacy Act, the New Jersey Data Protection Act (the “NJDPA”), the Maryland Online Data Privacy Act, the Minnesota Consumer Data Privacy Act, the Montana Consumer Data Privacy Act, Chapter 603A of the Nevada Revised Statutes, the Oregon Consumer Privacy Act (“OCPA”), the Texas Data Privacy and Security Act (“TDPSA”), the Utah Consumer Privacy Act, the Virginia Consumer Data Protection Act, and all laws implementing, supplementing or amending the foregoing, including regulations promulgated thereunder (collectively, “U.S. Privacy Laws”), and forms part of Vimeo’s Privacy Policy. In the event of a conflict between any other Vimeo policy, statement, or notice and this Notice, this Notice will prevail as to Consumers and their rights under the applicable state privacy law. Capitalized terms used but not defined herein will have the meanings given to them in Vimeo’s Privacy Policy. Section 1 of this Notice provides notice of our data practices, including our collection, use, and disclosure of Consumer personal information (which shall include reference to similar terms such as personal data, which we refer to herein as “PI”). Section 2 of this Notice provides information regarding Consumer rights and how you may exercise them. Section 3 of this Notice provides additional information for California residents. Section 4 of this Notice provides additional information for Nevada residents. Section 5 of this Notice provides our contact information. This Notice does not apply to data that is not treated as personal information or personal data under U.S. Privacy Laws or to the extent the data is subject to an exemption under U.S. Privacy Laws. This Notice also does not apply to information collected by third-party content, websites, applications, platform, code (e.g., plug-ins, application programming interfaces, and software development kits), and certain cookies and other tracking technologies. 1. Description of Data Practices The description of our data practices in this Notice covers the twelve (12) months prior to the “Last Updated” date and will be updated at least annually. This Notice also applies to our current data practices such that it is also meant to provide you with “notice at collection.” For any new or substantially different processing activities not described in this Notice, we will notify you as required by U.S. Privacy Laws, including by either providing additional information at the point of collection, or by updating this Notice. A. PI Collection, Use, & Disclosures In general, we collect, retain, use, and disclose your PI (including the categories of PI shown in the table below) in order to provide our services and operate our business, which include both the business purposes and commercial purposes described in Vimeo’s Privacy Policy, including in the “How We Use Your Data” section (collectively, “Processing Purposes”). This may include disclosing or otherwise making PI available to our vendors that perform services for us, such as those authorized vendors described in “With Whom We Share Your Data” (including “Service Providers” and “Processors” defined under U.S. Privacy Laws) (“Vendors”). Our business purposes also include the disclosure of PI to certain recipients, such as: Vendors in furtherance of the Processing Purposes. You, or other parties at your direction or through your intentional action. Assignees as part of a Business Transaction (defined below) where another party assumes control over all or part of our business. The government or private parties to comply with law or legal process. In addition, our Vendors and the other recipients listed in the below table may, subject to contractual restrictions imposed by us and/or legal obligations, also use and disclose your PI for business purposes. For example, our Vendors and the other categories of recipients listed in the table below may engage subcontractors to enable them to perform services for us or process for our business purposes. Some of the Processing Purposes, as we discuss below the table, implicate “Sale,” “Sharing,” and or “Targeted advertising.” For more details on the meaning of Sale, Sharing, and Targeted Advertising, and how to opt out of them, please visit the Do Not Sell/Share/Target section below. The table below outlines the categories of PI (including examples) and categories of recipients also corresponding to each category of PI. The right column states the categories of recipients that receive those specific categories of PI and Sensitive PI as part of disclosures for business purposes, as well as disclosures which may be considered a Sale or Sharing under certain U.S. Privacy Laws: Category of PI Categories of Recipients Identifiers (such as account name, email address, IP address, cookie ID) Disclosures for business purposes: Software and other business Vendors (“Business Vendors”) Marketing Vendors Subsidiaries and affiliates (“Affiliates and Related Entities”) Sale/Sharing: Third-Party Digital Businesses Personal Records (such as address, contact information, payment card information) Disclosures for business purposes: Business Vendors Marketing Vendors Fraud prevention partners Affiliates and related entities Sale/Sharing: Third-Party Digital Businesses Personal Characteristics or Traits (such as pronouns) Disclosures for business purposes: Business Vendors Marketing Vendors Fraud prevention partners Affiliates and related entities Sale/Sharing: N/A Transaction / Commercial Information (such as products or services used, purchased, or considered; and other purchasing or consuming histories or tendencies) Disclosures for business purposes: Business Vendors Marketing Vendors Affiliates and Related Entities Sale/Sharing: Third-Party Digital Businesses Internet Usage Information (such as search, browsing history, and other interactions with the Service) Disclosures for business purposes: Business Vendors Marketing Vendors Affiliates and Related Entities Sale/Sharing: Third-Party Digital Businesses Location Data (such as where you enable location-based features on your device, or where we may infer your rough location (such as zip code) based on IP address as part of the Service) Disclosures for business purposes: Business Vendors Marketing Vendors Affiliates and Related Entities Sale/Sharing: Third-Party Digital Businesses Audiovisual and Similar Information (such as customer service and sales call recordings) Disclosures for business purposes: Business Vendors Marketing Vendors Affiliates and Related Entities Sale/Sharing: N/A Professional or Employment Information (such as your title and affiliated organization) Disclosures for business purposes: Business Vendors Marketing Vendors Affiliates and Related Entities Sale/Sharing: N/A Inferences from PI Collected (Inferences we make about you or your interests using PI we have collected) Disclosures for business purposes: Business Vendors Marketing Vendors Affiliates and Related Entities Sale/Sharing: Third-Party Digital Businesses Account Information and Password* (we store your account log-in in combination with a password in our systems) Disclosures for business purposes: Business Vendors Affiliates and Related Entities Sale/Sharing: N/A Communication Content* (such as when you send a message to another Vimeo user on the platform) Disclosures for business purposes: Business Vendors Affiliates and Related Entities Sale/Sharing: N/A *considered Sensitive PI or Sensitive Data under certain of the U.S. Privacy Laws, which we refer to in this Notice as “Sensitive PI” We also reserve the right to disclose and transfer all such information in connection with a merger, consolidation, restructuring, the sale of substantially all of our interests and/or assets or other corporate change, and during the course of any due diligence process (collectively, “Business Transactions”). As permitted by applicable law, we do not treat deidentified data or aggregate consumer information as PI, and we may elect not to treat publicly available information as PI. Processing Purposes Implicating Sale, Sharing, Targeted Advertising, and Profiling When you provide us PI for the following Processing Purposes, we may use and disclose certain PI that you provide for such purposes in a way that may constitute Selling and/or Sharing, as well as Processing of your PI for purposes of Targeted Advertising. Operating our services Research, development, and analytics For purposes disclosed at the time you provide your PI For our legitimate business purposes that are compatible with the purpose of collecting your PI and that are not prohibited by law Processing Purposes that may implicate Selling and/or Sharing, as well as Processing of your PI for Targeted Advertising include the following: Customizing your experience Marketing and advertising For purposes disclosed at the time you provide your PI For our legitimate business purposes that are compatible with the purpose of collecting your PI and that are not prohibited by law B. Sources We collect PI directly from you or your device, Vendors, Third-Party Digital Businesses, our Affiliates and Related Entities, other users (e.g. users who upload content you appear in), and other third parties. C. Retention Because there are so many different types of PI in each category, and various use cases for different types of data, we are unable to provide data retention ranges based on categories of PI in a way that would be meaningful and transparent to you. Actual retention periods depend upon how long we have a legitimate purpose for the retention consistent with the collection purposes and applicable law. For instance, we may maintain business records for so long as relevant to our business, and may have a legal obligation to hold PI for so long as potentially relevant to prospective or actual litigation or government investigation (see Vimeo’s Privacy Policy for additional information). We apply the same criteria for determining if we have a legitimate purpose for retaining your PI that you ask us to delete. If you make a deletion request, we will conduct a review of your PI to confirm if legitimate ongoing retention purposes exist, will limit the retention to such purposes for so long as the purpose continues, and will respond to you with information on any retention purposes on which we rely for not deleting your PI. For more information on deletion requests see the Right to Delete section. 2. Consumer Rights We provide Consumers (users who are residents of certain states, as defined above) the privacy rights described in this section. For residents of states without Consumer privacy rights, we will consider requests but rese…