Unlock $50K in new seller credits, bonuses, and exclusive benefits. Learn how Search Quick links:Selling on Amazon Fulfillment by Amazon EnglishSelect your preferred language English - US Español - US 中文 - CN StartStart selling Learn how to sell Get an overview of how to sell on Amazon Register as a seller Review steps for creating a seller account List products Find out how to match or create listings Price products Understand how to set competitive prices Fulfill customer orders Decide on a fulfillment method Get over $50K in new seller incentives Start selling and save with credits, bonuses, and exclusive benefits Seller registration guide Use our step-by-step guide to create your Amazon selling account. Find out what you need to register and get answers to common questions. Not sure where to start? Take our business quiz Review our FAQ PricingReview fees and costs Standard selling fees Review selling plan and referral fees Fulfillment by Amazon (FBA) costs Get a breakdown of costs for this popular program Optional costs Understand costs for optional Amazon services Get an estimate for a product Preview selling fees, fulfillment costs, and revenue Estimate revenue and fulfillment costs Calculate fees, costs, and revenue for a product based on fulfillment method. Not sure where to start? Take our business quiz Review our FAQ BrandsBuild and protect your brand Enroll in Brand Registry Unlock a suite of brand-building tools and protection benefits Create engaging listings Add A+ Content to your listings to increase sales Get product reviews Get high-quality reviews with Amazon Vine Unlock brand analytics Get actionable performance data with Brand Analytics Create a Brand Store Create a dedicated storefront to showcase your brand Authenticate products Ensure customers receive authentic products with Transparency Guide to growing your brand on Amazon Learn how to differentiate your brand and build customer loyalty Not sure where to start? Take our business quiz Review our FAQ ServicesPrograms to help you grow View more services Fulfillment by Amazon (FBA) Outsource shipping, returns, and customer service Fulfilled by Merchant (FBM) Get faster, cheaper, and more accurate deliveries Advertise Reach more customers in the Amazon store and beyond Sell B2B Connect with business customers Sell globally Sell to Amazon customers worldwide Find apps and service providers Find software and service providers Outsource your supply chain Get end-to-end supply chain management for multiple sales channels Not sure where to start? Take our business quiz Review our FAQ ResourcesLearning View all resources Seller University Learn how to sell with Amazon Blog Get ecommerce tips and insights about selling in the Amazon store How to sell online Get an overview for running an ecommerce business What is dropshipping? Find out how to outsource handling and delivery How to sell new products Learn how to launch and sell new products in a variety of categories How to build an online store Get tips for setting up an ecommerce storefront Seller stories Learn how sellers are finding success on Amazon Not sure where to start? Take our business quiz Review our FAQ Log in Start selling Unlock $50K in new seller credits, bonuses, and exclusive benefits. Learn how Start Start selling Learn how to sell Get an overview of how to sell on Amazon Register as a seller Review steps for creating a seller account List products Find out how to match or create listings Price products Understand how to set competitive prices Fulfill customer orders Decide on a fulfillment method Get over $50K in new seller incentives Start selling and save with credits, bonuses, and exclusive benefits Seller registration guide Use our step-by-step guide to create your Amazon selling account. Find out what you need to register and get answers to common questions. Pricing Review fees and costs Standard selling fees Review selling plan and referral fees Fulfillment by Amazon (FBA) costs Get a breakdown of costs for this popular program Optional costs Understand costs for optional Amazon services Get an estimate for a product Preview selling fees, fulfillment costs, and revenue Estimate revenue and fulfillment costs Calculate fees, costs, and revenue for a product based on fulfillment method. Brands Build and protect your brand Enroll in Brand Registry Unlock a suite of brand-building tools and protection benefits Create engaging listings Add A+ Content to your listings to increase sales Get product reviews Get high-quality reviews with Amazon Vine Unlock brand analytics Get actionable performance data with Brand Analytics Create a Brand Store Create a dedicated storefront to showcase your brand Authenticate products Ensure customers receive authentic products with Transparency Guide to growing your brand on Amazon Learn how to differentiate your brand and build customer loyalty Services Programs to help you grow View more services Fulfillment by Amazon (FBA) Outsource shipping, returns, and customer service Fulfilled by Merchant (FBM) Get faster, cheaper, and more accurate deliveries Advertise Reach more customers in the Amazon store and beyond Sell B2B Connect with business customers Sell globally Sell to Amazon customers worldwide Find apps and service providers Find software and service providers Outsource your supply chain Get end-to-end supply chain management for multiple sales channels Resources Learning View all resources Seller University Learn how to sell with Amazon Blog Get ecommerce tips and insights about selling in the Amazon store How to sell online Get an overview for running an ecommerce business What is dropshipping? Find out how to outsource handling and delivery How to sell new products Learn how to launch and sell new products in a variety of categories How to build an online store Get tips for setting up an ecommerce storefront Seller stories Learn how sellers are finding success on Amazon EnglishSelect your preferred language English - US Español - US 中文 - CN Log in Start selling Quick links:Selling on Amazon Fulfillment by Amazon Start selling Sell more with Amazon Get 10% back on your first $50,000 in branded sales Sign up* "We grew 10x within five months selling with Amazon." Mehul Vadher Diamond Domain More than 75,000 independent sellers surpassed $1 million in sales in 20251 Not sure where to begin? Answer three questions to learn how you can start selling with Amazon. Question 1 of 3 Where is your business based? In the US Outside the US New Seller Incentives Get started with over $50,000 in incentives Learn more 10% back on your first $50,000 in branded sales, then 5% back through your first year until you reach $1,000,000 $100 off shipments into the Amazon fulfillment network using the Amazon Partner Carrier program Free storage and customer returns with auto-enrollment in the FBA New Selection program Up to a $1,000 credit to create Sponsored Products ads Why sell on Amazon? Put your products in front of millions of shoppers Launch your products in the Amazon store to reach hundreds of millions of shoppers actively searching for products like yours. See more Amazon selling stats Accelerate growth with built-in AI Our AI-powered tools automate listing creation, surface opportunities, and recommend your next move—so you can stay focused on growth. Independent sellers accept the recommended actions of Seller Assistant over 90% of the time.1 Learn about Amazon's AI-powered tools Convert more with a shopping experience customers trust Selling on Amazon means your products appear in one of the most trusted stores2—helping build confidence and turning more shoppers into buyers. Learn how to sell on Amazon Deliver products faster and save 70% Use FBA to outsource shipping, customer service, and returns while making your products Prime-eligible. Shipping with FBA costs 70% less per unit than comparable premium options offered by other major US carriers.1 Learn more about FBA “Since launching our brand on Amazon, we became a bestseller in all our core product categories on Amazon and have averaged double-digit growth year over year.” Jyssica Batiste Vice President of Ecommerce Read Zesty Paws' story “Our sales have more than doubled every single year. We started as a brand no one had heard of, with zero reviews. Now we’re top 10 in our category.” Mikey Kim Founder and CEO Read Hemlock Park's story Start selling with Amazon Try selling in a store that customers trust using high-impact tools and programs. Sign up* Get 10% back on your first $50,000 in branded sales Just have a few items to sell? Sign up to become an individual seller *A Professional selling account is $39.99/month + selling fees. Learn more 12025 Amazon Small Business Empowerment Report 2Amazon selling stats Over 11,000 US-based independent sellers grew their sales by more than 10X in 2025 EnglishUnited States✕ Explore selling on Amazon around the world Australia Belgium Brazil Canada China France Germany India Ireland Italy Japan Korea Mexico Netherlands Poland Saudi Arabia Singapore South Africa Spain Sweden Taiwan Thailand Turkey United Arab Emirates United Kingdom United States Vietnam Amazon operates stores worldwide, allowing you to grow your business internationally regardless of where you’re located. 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