Unlock $50K in new seller credits, bonuses, and exclusive benefits. Learn how Search Quick links:Selling on Amazon Fulfillment by Amazon EnglishSelect your preferred language English - US Español - US 中文 - CN StartStart selling Learn how to sell Get an overview of how to sell on Amazon Register as a seller Review steps for creating a seller account List products Find out how to match or create listings Price products Understand how to set competitive prices Fulfill customer orders Decide on a fulfillment method Get over $50K in new seller incentives Start selling and save with credits, bonuses, and exclusive benefits Seller registration guide Use our step-by-step guide to create your Amazon selling account. Find out what you need to register and get answers to common questions. Not sure where to start? Take our business quiz Review our FAQ PricingReview fees and costs Standard selling fees Review selling plan and referral fees Fulfillment by Amazon (FBA) costs Get a breakdown of costs for this popular program Optional costs Understand costs for optional Amazon services Get an estimate for a product Preview selling fees, fulfillment costs, and revenue Estimate revenue and fulfillment costs Calculate fees, costs, and revenue for a product based on fulfillment method. Not sure where to start? Take our business quiz Review our FAQ BrandsBuild and protect your brand Enroll in Brand Registry Unlock a suite of brand-building tools and protection benefits Create engaging listings Add A+ Content to your listings to increase sales Get product reviews Get high-quality reviews with Amazon Vine Unlock brand analytics Get actionable performance data with Brand Analytics Create a Brand Store Create a dedicated storefront to showcase your brand Authenticate products Ensure customers receive authentic products with Transparency Guide to growing your brand on Amazon Learn how to differentiate your brand and build customer loyalty Not sure where to start? Take our business quiz Review our FAQ ServicesPrograms to help you grow View more services Fulfillment by Amazon (FBA) Outsource shipping, returns, and customer service Fulfilled by Merchant (FBM) Get faster, cheaper, and more accurate deliveries Advertise Reach more customers in the Amazon store and beyond Sell B2B Connect with business customers Sell globally Sell to Amazon customers worldwide Find apps and service providers Find software and service providers Outsource your supply chain Get end-to-end supply chain management for multiple sales channels Not sure where to start? Take our business quiz Review our FAQ ResourcesLearning View all resources Seller University Learn how to sell with Amazon Blog Get ecommerce tips and insights about selling in the Amazon store How to sell online Get an overview for running an ecommerce business What is dropshipping? Find out how to outsource handling and delivery How to sell new products Learn how to launch and sell new products in a variety of categories How to build an online store Get tips for setting up an ecommerce storefront Seller stories Learn how sellers are finding success on Amazon Not sure where to start? Take our business quiz Review our FAQ Log in Start selling Unlock $50K in new seller credits, bonuses, and exclusive benefits. Learn how Start Start selling Learn how to sell Get an overview of how to sell on Amazon Register as a seller Review steps for creating a seller account List products Find out how to match or create listings Price products Understand how to set competitive prices Fulfill customer orders Decide on a fulfillment method Get over $50K in new seller incentives Start selling and save with credits, bonuses, and exclusive benefits Seller registration guide Use our step-by-step guide to create your Amazon selling account. Find out what you need to register and get answers to common questions. Pricing Review fees and costs Standard selling fees Review selling plan and referral fees Fulfillment by Amazon (FBA) costs Get a breakdown of costs for this popular program Optional costs Understand costs for optional Amazon services Get an estimate for a product Preview selling fees, fulfillment costs, and revenue Estimate revenue and fulfillment costs Calculate fees, costs, and revenue for a product based on fulfillment method. Brands Build and protect your brand Enroll in Brand Registry Unlock a suite of brand-building tools and protection benefits Create engaging listings Add A+ Content to your listings to increase sales Get product reviews Get high-quality reviews with Amazon Vine Unlock brand analytics Get actionable performance data with Brand Analytics Create a Brand Store Create a dedicated storefront to showcase your brand Authenticate products Ensure customers receive authentic products with Transparency Guide to growing your brand on Amazon Learn how to differentiate your brand and build customer loyalty Services Programs to help you grow View more services Fulfillment by Amazon (FBA) Outsource shipping, returns, and customer service Fulfilled by Merchant (FBM) Get faster, cheaper, and more accurate deliveries Advertise Reach more customers in the Amazon store and beyond Sell B2B Connect with business customers Sell globally Sell to Amazon customers worldwide Find apps and service providers Find software and service providers Outsource your supply chain Get end-to-end supply chain management for multiple sales channels Resources Learning View all resources Seller University Learn how to sell with Amazon Blog Get ecommerce tips and insights about selling in the Amazon store How to sell online Get an overview for running an ecommerce business What is dropshipping? Find out how to outsource handling and delivery How to sell new products Learn how to launch and sell new products in a variety of categories How to build an online store Get tips for setting up an ecommerce storefront Seller stories Learn how sellers are finding success on Amazon EnglishSelect your preferred language English - US Español - US 中文 - CN Log in Start selling Quick links:Selling on Amazon Fulfillment by Amazon Start selling Get over $50,000 in incentives New sellers can save thousands with credits, bonuses, and exclusive benefits. Sign up to claim incentives* New Seller Incentives Sign up to claim incentives* Brand incentives Earn bonuses on your sales while you protect and grow your brand. Fulfillment incentives Access exclusive shipping benefits and free storage. Advertising incentives Unlock credits for ads and coupons. Service Incentives Requirements Brand Registry Brand Registry 10% back on your first $50,000 in branded sales, then 5% back through your first year until you reach $1,000,000 Enroll your brand in Amazon Brand Registry within six months of listing your first eligible product. Bonus expires after one year. Learn more Vine $200 credit Enroll your brand in Amazon Brand Registry within six months of listing your first eligible product, then enroll a product in Vine within 90 days. Credit expires 90 days after enrollment in Brand Registry. Learn more Fulfillment by Amazon (FBA) Amazon Partner Carrier program $100 off shipments into the Amazon fulfillment network Use the Amazon Partner Carrier program to send eligible products into the Amazon fulfillment network within 90 days of listing. Credit expires after one year. Learn more Amazon Global Logistics $200 credit for fulfillment costs Use Amazon Global Logistics to send eligible products into the Amazon fulfillment network within 90 days of listing. Credit expires after one year. Learn more Fulfillment by Amazon (FBA) Free storage, liquidations, and customer returns with automatic enrollment in the FBA New Selection program Send eligible new-to-FBA products into the Amazon fulfillment network within 90 days of listing for automatic enrollment in the FBA New Selection program. Learn more $400 credit for inbound placement costs, allowing you to send inventory to a single fulfillment center and then have Amazon split and send inventory to multiple fulfillment centers Send eligible products into the Amazon fulfillment network within 90 days of listing. Credit expires after one year. Learn more Exemption from low-inventory-level charges Exemption expires one year after FBA inventory is received for the first time. Exemption expires after one year. Learn more Exemption from storage utilization surcharges Exemption expires one year after FBA inventory is received for the first time. Learn more Multichannel Fulfillment (MCF) 25% off fulfillment costs on the first 100 units shipped with MCF with 6 months of preferred pricing. Learn more Send eligible products into the Amazon fulfillment network within 90 days of listing. Incentive expires after one year. Learn more Advertising Sponsored Products $50 credit when you spend $50 $200 credit when you spend $200 $1,000 credit when you spend $1,000 Create a Sponsored Products campaign for an eligible product within 90 days of listing and spend in ad credits within 30 days of campaign launch. Credit will appear in the Amazon Ads Campaign Manager within two weeks of completing requirements for new seller Sponsored Products promotion. Learn more Coupons $50 credit Create a Coupon for an eligible product within 90 days of listing. Credit expires after one year. Learn more Unlock incentives with the New Seller Guide Backed by data science, the New Seller Guide is a set of brand, logistics, pricing, and promotional services designed to fuel the growth of new sellers. By following the guide, you can unlock all $50,000 in New Seller Incentives. Seller who use the New Seller Guide during their first 90 days generate approximately 6x more first-year sales on average.1 If you're a Professional seller, you should: Set dynamic prices using Automate Pricing Create Sponsored Products ads Use Fulfillment by Amazon (FBA) Use Multichannel Fulfillment (MCF) Create Lightning or Best Deals Create Amazon Coupons If you're a brand, you should also: Enroll your brand in Amazon Brand Registry Enroll products in Amazon Vine Create Sponsored Brands ads Enhance your listings with A+ Content Sign up to claim incentives* 1Amazon internal data, FY2023, US store Brand RegistryA+ ContentVineAutomate PricingFulfillment by AmazonAdvertising Brand Registry Protect and build your brand Enroll your brand in Amazon Brand Registry to unlock a suite of brand-building tools and protection benefits for your intellectual property. 10% back on your first $50,000 in branded sales See all   Learn more    Watch overview  Amazon’s proactive controls blocked more than 99% of suspected infringing listings before a brand ever had to find and report them.2 22024 Brand Protection Report A+ Content Increase sales with better listings Use A+ Content to add videos, enhanced images, and product-comparison charts to your listings. Run A/B tests on your content to see what drives the most sales.   Learn more    Watch overview  Basic A+ Content can encourage repeat purchases and help increase sales by up to 8%.3 3Amazon internal data Vine Boost engagement with product reviews Use Amazon Vine to generate high-quality reviews. Amazon-trusted Vine reviewers try free units of your products and share their honest feedback, helping to inform and inspire customers. $200 credit for Amazon Vine reviews See all   Learn more    Watch overview  On average, brands have found Amazon Vine helped grow initial product sales by more than 15%.4 4Amazon internal data Automate Pricing Stay competitive with dynamic pricing With Automate Pricing, you create pricing rules and apply them to your products, then the free tool automatically adjusts your prices to help you stay competitive and increase your chances of becoming the Featured Offer.   Learn more    Watch overview  "Automated pricing has definitely kept us in the game. I have noticed an uptick in sales on the products we have enrolled." Bryce Calcutt, LBIntegrity Fulfillment by Amazon Outsource…