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Monetize Beyond the Game With Discord Social Commerce, game developers can sell in-game items where players and their friends hang out before, during, and after play. Join a select group of strategic partners with early access and direct support to shape the future of commerce on Discord. Connect with our team to submit your interest. Connect With Our Team A Buyer Pool That’s Bigger Than Your Player Base Results from Marvel Rivals show how Discord Social Commerce can drive incremental demand, powered by gifting from friends who don’t even play the game. 41% Of purchases are gifted Source: ⓘ Discord Internal Data, December 2025 - January 2026 25% Of gift buyers are lapsed or non-players Source: ⓘ Discord Internal Data, December 2025 - January 2026 12% Of gift buyers do not even play the game Source: ⓘ Discord Internal Data, December 2025 - January 2026 Built for Social Moments, Not Just Playtime With Discord Social Commerce, Marvel Rivals met players and their friends where they were already hanging out, making discovery, purchase, and gifting part of the social experience. Read the Case Study How it works Activate Discord Social Commerce in three simple steps designed to be low lift for developers and seamless for players. INTEGRATE Enable Account Linking Connect Discord accounts to game accounts through the Discord Social SDK. ACTIVATE TURN ON YOUR GAME SHOP Make your in-game items available inside your official Discord server. MONETIZE Unlock New Revenue Players and friends can buy, wishlist, and gift items that you deliver directly in-game. Show Up Where Players Connect Discord Social Commerce brings your in-game items into the social spaces where players already spend time together, so discovery, gifting, and purchasing happen naturally through everyday interactions. Game Shop Your in-game items live inside your official Discord server, embedded directly into the community where players follow updates, react to new drops, and build hype together. Player Wishlists and Profiles Your items appear on player profiles through Wishlists, making preferences visible to friends and turning social identity into effortless gifting. Chat and Voice Your items can be gifted directly from where your players are hanging out - in DMs and voice chats - allowing friends to purchase from player profiles for instant in-game delivery, even if they don’t play the game themselves. Reach into one of the world's largest and most engaged gaming communities Discord combines massive scale, deep engagement, and established social behaviors, creating a platform where discovery, gifting, and purchasing happen naturally. 90M+ Daily Active Users Reach players who gather on Discord every day. Source: ⓘ Discord Internal Data, as of Q4 2025 90%+ Play Video Games Meet players where they connect, before, during, and after play. Source: ⓘ Video game play according to 2025 Discord user survey data ~40% Start a game within an hour Of watching someone stream that game (players on PC). Source: ⓘ PC players averaged across all months of 2025 Questions? What sort of items can I sell? You can sell in-game items (such as cosmetics) from your game's catalog through Discord Social Commerce and deliver them directly to players' game accounts through Account Linking (via integration). This supports digital items that can be instantly fulfilled, allowing players to purchase while they are hanging out on Discord and receive them immediately in-game. To claim a purchased item, the receiving user (whether purchased for themselves or gifted by someone else) will be prompted to link their account, if they have not already. What currencies are supported? Regional pricing is available, though certain regional restrictions may apply. Connect with our team to discuss your specific market needs. What platforms are supported? We can support delivery of items to users playing any platform, subject to your discretion and your game’s platform agreements. Purchasing is supported via the Discord desktop client, with plans to expand purchasing to other platforms in the future. What's the business model? Discord Social Commerce is designed to create incremental revenue for your game by expanding your buyer pool beyond active players and reaching customers when they're not in-game. Our focus is on enabling new revenue streams by allowing developers to reach their players when they otherwise couldn’t. For detailed partnership terms and revenue-sharing details, connect with our team to discuss your specific situation and goals. Is social layer integration required? Yes. Account Linking is essential for instant item delivery, and that's a core part of what makes the experience seamless. Account Linking is part of Discord's social layer integration via the Social SDK, which partners must implement as part of their Social Commerce activation. The benefits go beyond Social Commerce: By connecting player identities across Discord and in-game, developers are seeing measurable impact, with median impact for linked players being 25% more launch days and 16% increased session lengths*. We recommend discussing your current integration status with our team so we can help determine the right approach for your game. *Source: Statistics based on a causal study focused on outcomes after social layer integration for 15+ games launched since December 2024. Do I have to have a verified server? No, a verified server is not required to activate Social Commerce. The core requirement is integrating with the Discord Social SDK and enabling Account Linking, which powers item delivery to players. To host a Game Shop in a server, and you must have administrative ownership of that server, but it does not need to be verified. If your game has a fan-enabled server and you are interested in activating Social Commerce, please contact our team: we are open to exploring this as a new capability for select partners at this time. Where will my catalog show up on Discord? With Discord Social Commerce, we’re focused on reaching people in contexts related to your game and community. At this time, in-game catalogs appear in: Your dedicated Game Shop within your official Discord server Player Wishlists on Discord profiles Browsing on social gifting flows Can this complement my existing storefront sales? Discord Social Commerce is designed to be incremental and complementary to your existing in-game shops and web stores. You're reaching players in different moments: Discord Social Commerce captures purchases when players are discussing your game but may not be actively playing it. These are often high-intent conversations where players see new items, get excited, and can purchase immediately without switching contexts. You're expanding your buyer pool: With cross-game gifting, friends who don't even play your game can purchase items as gifts. These would be net-new customers who don't otherwise visit your in-game shop or web store, generating incremental revenue from extended friend networks. The seamless experience helps drive conversion. By reducing friction (no app switching, no code redemption), you can capture purchases that might not have happened otherwise. Players buy in the moment when excitement is highest. What's the technical integration required? The core technical requirements for Discord Social Commerce include: Account linking: Players need to link their Discord account to their game account so that you can deliver purchased items instantly. Account linking is enabled as part of Discord's social layer integration. Item delivery API: Your game needs an endpoint that receives purchase notifications from Discord and delivers items to player accounts. Catalog integration: We'll work with you to help you ensure your item catalog, pricing, and metadata are properly formatted for Discord Social Commerce. Our team works with partners during the implementation process to support smooth integration. The complexity depends on your existing infrastructure, but we've designed the system to minimize developer lift. Connect with our team to discuss your specific technical setup and timeline. How do players redeem items they purchase on Discord? When a player purchases and redeems an item through Discord Social Commerce, they can launch the game, and their new item is ready to equip - no codes to copy or manual redemption steps required. If their game account isn't linked to Discord yet, they'll be prompted to link it to receive their item. For gifts, recipients receive a DM notification on Discord. If they haven't linked their game account yet, they'll be prompted to do so when claiming the gift. Once claimed, the item is delivered to the player's game account and ready to use. Can I run promotions or limited-time offers through Discord Social Commerce? Subject to compliance with Discord policies, you can set your catalog, pricing, and promotional strategy on Discord Social Commerce. You can run Discord-exclusive promotions, align with in-game events, or coordinate campaigns across all your sales channels. Discord's social nature can make it particularly effective for seasonal events and limited-time drops: when players see friends getting excited, they become more likely to engage and participate. What kind of support does Discord provide for partners? Our business development and integration teams are available to work with early Discord Social Commerce partners during the process. This can include: Partnership manager for strategic guidance Technical support during integration and launch Best practices based on learnings from other partners Optimization recommendations based on data we gather We're taking a partnership approach with our early cohort and their feedback directly shapes how we build and scale Discord Social Commerce for the future. How long does it take to launch Discord Social Commerce? Implementation timelines vary based on your existing infrastructure and integration status. We expect most partners can launch within 4 to 6 weeks from kick-off to go-live. The main…