Marketing Fundamentals Back Sign In There was an issue with saving this content. Please try again. There was an issue with removing this item from your saved content. Please try again. Marketing Fundamentals Learn how to optimize your use of Shopify’s marketing tools and products to expand your customer base, increase sales, and grow your business. Register | FREE Already registered? Sign In Cancel Apply rate limit Code not recognized. Activate (opens in new tab) About this learning path In this series of free courses, you’ll learn how to effectively adopt and implement Shopify’s marketing products (Marketing Automation Tools, Shop Campaigns, Audiences, and Collabs) to grow your business by reaching new customers, attracting repeat customers, and increasing first time buyers. By the end of this learning path, you’ll be prepared to integrate Shopify’s marketing tools and products into your overall Marketing strategy. Video preview Requirements It’s recommended that you are familiar with the Shopify platform and its features. You can take the courses listed below for a high level overview of Shopify, its platform, and the partner program. Introduction to Shopify Aligning Shopify Marketing Products to the Customer Life Cycle Explore how Shopify’s marketing products help you find new customers and grow your business FREE 45 Marketing Free Course Show Overview Finding New Customers with Shopify Focus on how Shopify's marketing tools can simplify the complexity of finding new customers, building brand awareness, and targeting quality leads FREE 45 Marketing Free Course Analyze Show Overview Converting Site Visitors to First-Time Buyers Learn about some of the specific challenges associated with getting potential customers to convert to first-time buyers 45 Marketing Free Course Show Overview Staying Engaged with Customers to Boost LTV Leverage Shopify's email solutions, marketing tools, and automations to maintain engagement, identify high-value customer segments, and enhance retargeting strategies to boost customer lifetime value and loyalty. 20 Marketing Free Setup Course Show Overview Shopify Academy Catalog Explore All Paths Courses Videos Credentials Shopify Verified Skills Team Purchases Help Frequently asked questions Shopify Help Center Dev Community Shopify Community Dev Docs Legal Privacy Policy Partner Program Agreement Terms of Service © 2026 powered by (opens in new tab)