Reduced 2026 fees = bigger margins. See what you save Search Examples:Sell on Amazon Fulfilment by Amazon ItalianoSelect your preferred language 中文 - CN English - GB Italiano - IT StartStart selling on Amazon Introduction to selling How to become an Amazon selling partner Create your selling partner account Review the steps for creating a selling partner account List your products Overview of Amazon product categories and offers Fulfil your orders Get your products to buyers Here's what can help you Beginner's Guide Key things to consider before you start selling New Seller Guide Unlock recommendations that can help you sell nine times more in the first year Fulfilment by Amazon Outsource shipping, returns and customer service Brand Registry Launch your brand with Amazon A seller's success story With Amazon's reach and tools, Skipper's has transformed the local idea of a premium fish-based animal food into a thriving business. True story, real growth. Will you be next? Review our FAQ FulfilFulfilment by Amazon Fulfilment by Amazon Outsource shipping, returns and customer service Fulfil orders from your own warehouse Get faster, cheaper and more accurate deliveries Launch new products Get 10% off sales and free storage with Fulfilment by Amazon Manage customer orders Discover special solutions to manage your shipments Revenue calculator Estimate your sales on Amazon Expand your business Expand in Europe Save 53% on logistics management fees and expand your business in the European Union Multi-Channel Fulfilment Use Fulfilment by Amazon's inventory for sales on other channels Low-cost products Sell low-cost products and reach millions of customers around the world Sell across the UK and EU border Get easy access to new marketplaces Lower fulfilment costs for your low-priced products Explore Low-Price FBA rates for eligible products priced at or below €20. Review our FAQ GrowReach more customers Advertise with Amazon Advertise in the Amazon store and beyond Sell B2B Connect with business customers Sell globally Sell to Amazon customers worldwide Get personalised recommendations How your Marketplace Consultant can help you grow on Amazon Explore other tools and programmes Sell handcrafted goods Sell your handcrafted goods worldwide Amazon Renewed Sell refurbished and used products to millions of Amazon customers around the world App Store selling partners Discover Amazon-approved software partners to automate and manage your operations Explore selling programmes Create your selling strategy with a variety of programmes Amazon Brand Registry Register your brand with Amazon to access a suite of brand-building tools and protection benefits Review our FAQ PricingReview fees and costs Pricing overview Develop your business in a cost-effective way Compare selling plans Compare and choose selling plans Referral fees Review referral fees Order fulfilment costs Get a cost breakdown for this popular programme Estimate fees and costs Revenue Calculator Estimate your sales on Amazon Estimated order fulfilment costs Compare estimates by fulfilment method Revenue Calculator Calculate fees and costs for a product, comparing fulfilment methods Review our FAQ LearnLearn more with our webinars and knowledge centres Blog for selling online Learn more about online selling concepts Seller University Training and learning resources that help sellers succeed on Amazon Seller Success Stories Are you ready to start your success story? VAT Knowledge Centre Everything you need to know about VAT in one place Guide What is dropshipping? Outsource the entire product fulfilment process — from manufacturer to buyer Create your own online store Enter the world of e-commerce in a simple and effective way E-commerce order fulfilment How to manage order fulfilment in an e-commerce business In-demand products to start selling How to sell pet food online Grow your pet food business How to sell food supplements online Expand your supplement sales online How to sell headphones online Sell headphones to customers around the world How to sell T-shirts online Expand your T-shirt brand Review our FAQ Log in Sign up Reduced 2026 fees = bigger margins. See what you save Start Start selling on Amazon Introduction to selling How to become an Amazon selling partner Create your selling partner account Review the steps for creating a selling partner account List your products Overview of Amazon product categories and offers Fulfil your orders Get your products to buyers Here's what can help you Beginner's Guide Key things to consider before you start selling New Seller Guide Unlock recommendations that can help you sell nine times more in the first year Fulfilment by Amazon Outsource shipping, returns and customer service Brand Registry Launch your brand with Amazon A seller's success story With Amazon's reach and tools, Skipper's has transformed the local idea of a premium fish-based animal food into a thriving business. True story, real growth. Will you be next? Fulfil Fulfilment by Amazon Fulfilment by Amazon Outsource shipping, returns and customer service Fulfil orders from your own warehouse Get faster, cheaper and more accurate deliveries Launch new products Get 10% off sales and free storage with Fulfilment by Amazon Manage customer orders Discover special solutions to manage your shipments Revenue calculator Estimate your sales on Amazon Expand your business Expand in Europe Save 53% on logistics management fees and expand your business in the European Union Multi-Channel Fulfilment Use Fulfilment by Amazon's inventory for sales on other channels Low-cost products Sell low-cost products and reach millions of customers around the world Sell across the UK and EU border Get easy access to new marketplaces Lower fulfilment costs for your low-priced products Explore Low-Price FBA rates for eligible products priced at or below €20. Grow Reach more customers Advertise with Amazon Advertise in the Amazon store and beyond Sell B2B Connect with business customers Sell globally Sell to Amazon customers worldwide Get personalised recommendations How your Marketplace Consultant can help you grow on Amazon Explore other tools and programmes Sell handcrafted goods Sell your handcrafted goods worldwide Amazon Renewed Sell refurbished and used products to millions of Amazon customers around the world App Store selling partners Discover Amazon-approved software partners to automate and manage your operations Explore selling programmes Create your selling strategy with a variety of programmes Amazon Brand Registry Register your brand with Amazon to access a suite of brand-building tools and protection benefits Pricing Review fees and costs Pricing overview Develop your business in a cost-effective way Compare selling plans Compare and choose selling plans Referral fees Review referral fees Order fulfilment costs Get a cost breakdown for this popular programme Estimate fees and costs Revenue Calculator Estimate your sales on Amazon Estimated order fulfilment costs Compare estimates by fulfilment method Revenue Calculator Calculate fees and costs for a product, comparing fulfilment methods Learn Learn more with our webinars and knowledge centres Blog for selling online Learn more about online selling concepts Seller University Training and learning resources that help sellers succeed on Amazon Seller Success Stories Are you ready to start your success story? VAT Knowledge Centre Everything you need to know about VAT in one place Guide What is dropshipping? Outsource the entire product fulfilment process — from manufacturer to buyer Create your own online store Enter the world of e-commerce in a simple and effective way E-commerce order fulfilment How to manage order fulfilment in an e-commerce business In-demand products to start selling How to sell pet food online Grow your pet food business How to sell food supplements online Expand your supplement sales online How to sell headphones online Sell headphones to customers around the world How to sell T-shirts online Expand your T-shirt brand ItalianoSelect your preferred language 中文 - CN English - GB Italiano - IT Log in Sign up Examples:Sell on Amazon Fulfilment by Amazon Sign up PRICING Grow your business cost-effectively The cost of selling on Amazon depends on your selling plan, product group, fulfilment strategy, and other variables. The options are flexible, so you can find the combination that best suits your needs and your goals. Sign up €39 (excl. VAT) per month + selling fees Most products priced at or below €20 are now eligible for Low-Price FBA rates Eligible low-priced products can benefit from reduced fulfilment costs through FBA, with automatic eligibility and no separate enrolment required. Explore Low-Price FBA rates Selling plan The individual selling plan costs €0.99 per unit sold, while the Professional selling plan costs €39 (excluding VAT) per month, regardless of the number of product units sold. Compare the two plans Referral fees Amazon charges a referral fee on each item sold. The amount varies depending on the product group. Most of the fees per product group are between 8% and 15%. See referral fees Fulfilment fees The cost for shipping your orders varies depending on how your orders are fulfilled: by you or through Fulfilment by Amazon. See fulfilment fees Other costs Some selling partners may incur additional fees (such as storage fees) or pay for optional programmes such as advertising or premium account services. See other costs 2026 updates to European referral and Fulfilment by Amazon fees In 2026, we will make one of our largest-ever fee reductions, lowering fees by an average of €0.17 per unit sold in our European stores. Effective 15 December 2025 Building on the parcel fee decreases introduced in 2025, we have further reduced FBA fulfilment fees for parcels by an average of €0.32 in our United Kingdom, Germany, France, Italy and Spain stores. We have reduced referral fees for Clothing and Accessories from 8% to 5% for items at and up to €15, and from 15% to 10% for items between €15 and €20 in all European stores. Starting 5 January 2026 in all European stores We have reduced the referral fees for Home Products (new category) from 15% to 8% for items priced at and up to €20, Pet Clothing and Food from 15% to 5% for items up to €10, and Grocery and Gourmet and Vitamins, Minerals and Supplements (new category) from 8% to 5% for items up to €10. We have extended our reduced Low-Price FBA rates in most categories to products priced at or below €20, lowering FBA fees for these newly eligible products by an average of €0.45 per unit. Revenue calculator Estimate your Amazon revenue Provide product details and fulfilment costs and you will be able to view a real-time cost comparison between different fulfilment methods. Try the revenue calculator New Seller Incentives Get started with over €47,250 in incentives As a new seller, you can take advantage of a range of incentives. Brand Registry 10% back on your first €45,000 in eligible branded sales, then 5% back for the first year until you reach €900,000 in eligible branded sales (up to €47,250 in bonus value) €180 credit for Amazon Vine Fulfilment by Amazon €90 credit in inventory shipping fees for using the Amazon Partnered Carrier programme Automatic enrolment in FBA New Selection, which provides free monthly storage, removals and returns processing for eligible new-to-FBA ASINs Advertising Up to €850 credit to create Sponsored Products ads €45 in credits to create Amazon vouchers See all incentives Getting paid and paying fees When you set up a seller account, you are required to provide a credit card number and a bank account. Amazon will charge your credit card to cover your fees, and proceeds from any sales will be deposited into your bank account. PLANS Selling plans Our selling plans allow you the freedom to pay per sale or stick to a fi…