AI Website & Deck Builder You Own | Ownable Pricing Downloads Docs GitHub Sign In Start Building — Free → ✦ The Hugo-specialized AI agent Generate a website.Own it as Markdown. Hugo Chat is the AI agent built for HugoBlox. Type a prompt, get a real Markdown site in your git repo. No React you can't maintain. No vendor lock-in. Edit it forever. +✦ Hugo Chat What would you like to build? 🏠Landing page🎨Portfolio✍️Blog📖DocumentationMore ✦ Free to try, no signup  ·  ★ Built on HugoBlox · 10k GitHub stars · 150,000+ sites  ·  Trusted by NVIDIA, Stanford, MIT Generic AI generates code you'll throw away. Hugo Chat doesn't. vs Lovable / v0 / Bolt ✕They generate React you can't maintain six months later. ✓Hugo Chat ships Markdown in your git repo — the same prompt, sustainable output you fully control. vs ChatGPT / Generic AI ✕Generic AI is 18 months stale on niche frameworks — invents block names, writes raw HTML, breaks your build. ✓Trained on the latest HugoBlox docs and block schemas. Valid Markdown your CI builds first try. vs Webflow / Wix AI ✕Their AI generates output trapped inside their platform forever. ✓Ours generates portable Markdown in a git repo you fully own. Take the .zip and walk away. AI generates it. You own it as Markdown. What you actually get back. Not a sandbox you have to subscribe to. Real files in a real repo, valid the second the model finishes. 📄Valid HugoBlox Markdown Real `.md` files with proper YAML frontmatter — drop into any HugoBlox project and build. 🧱Real block schemas Hero, publications, team, projects, pricing, FAQ — typed, schema-aware, schema-correct. 🐙Push straight to GitHub Connect a repo, deploy to GitHub Pages with one click, or grab the .zip and host anywhere. ✏️Edit forever, anywhere Hand it to Cursor, edit in Ownable CMS, or open it in VS Code. Your call — never blocked. 🔓No vendor lock-in Cancel any time. Your site is standard Hugo. It builds with `hugo` whether we exist or not. ⚡Free to evaluate Try Hugo Chat with no signup. Like the output, upgrade. Don't, walk away with the Markdown. Who Hugo Chat is built for. 🎓Researchers & Academics Type your bio and DOIs — get a typed publications list, project showcase, CV-ready bio. “ML researcher, NeurIPS pubs, projects, contact” 🚀Founders Evaluating Tools Compare HugoBlox vs Astro vs Webflow in five minutes — without writing a line of YAML. “AI startup landing, team, blog, careers” ⌨️Developers AI that actually knows HugoBlox. Block-aware, schema-aware, ships valid Markdown that builds first try. “Developer portfolio with projects and skills” 🎨Agencies & Consultants Generate client sites, edit them, deliver them. No proprietary platform between you and the work. “Marketing agency landing for a client pitch” Three steps. Then it's yours. 01Prompt Type what you want — or tweak one of our example prompts. No credit card. No signup for the first generation. 02Preview Hugo Chat returns a real HugoBlox site as Markdown — see the preview, scan the source, change a section. 03Own Push to GitHub, grab the .zip, or keep editing in Ownable CMS. The Markdown is yours either way. Simple pricing. Portable Markdown forever. Try Hugo Chat free, with no card. Upgrade only when you need more chat, more Build credits, or pooled team access. MonthlyYearly Save up to 22% yearly Free Try Hugo Chat. Walk away with the Markdown. $0 No credit card 10 Hugo Chat messages / day Generate full HugoBlox sites Download as Markdown — yours forever Public template library Try Hugo Chat Plus For everyday building. $6/mo Billed monthly 50 chat messages / day 30 Build credits / month CMS Fix-It Bot — unlimited GitHub auto-sync All free features Get Plus Most popularPro Frontier models + serious volume. $16/mo Billed monthly Most powerful frontier AI 200 chat messages / day 50 Build credits / month Content Tag Manager Private Discord channel Everything in Plus Get Pro Team Pooled credits for small teams. $39/mo Billed monthly Unlimited chat messages 200 Build credits / month 1 seat included, pooled credits Team billing & roles Everything in Pro Get Team Every plan exports portable Markdown. Cancel any time — your sites stay yours. Prices shown in USD, exclusive of any applicable sales tax (e.g. VAT, GST), which is added at checkout based on your billing location. Prices and plans are subject to change at Ownable’s discretion — see our Terms. Questions? How is Hugo Chat different from Lovable or v0? Lovable and v0 generate React apps you throw away in six months. Hugo Chat generates Markdown — plain text files in a git repo you fully own. Same prompt. Sustainable output you can edit forever, in any tool. How is Hugo Chat different from ChatGPT for Hugo? Generic AI is 12–18 months stale on niche frameworks. It invents block names, writes raw HTML, and breaks your build. Hugo Chat is RAG-grounded on the latest HugoBlox docs and block schemas, so what it generates compiles first try. Do I have to sign up to try it? No. Hugo Chat lets you generate sites with no signup. Sign up only when you want to save, deploy, or unlock more chat and Build credits. Will I be locked in? No. The output is plain Markdown in a git repo. If we shut down tomorrow, your site still builds with `hugo` — no Ownable runtime, no proprietary format, no platform tax. Can I use my own domain? Yes. Push the generated Markdown to your own GitHub repo and deploy on GitHub Pages, Netlify, Vercel, Cloudflare Pages — anywhere Hugo runs. Use any domain you own. What's the difference between Free and Pro? Free lets you try Hugo Chat with daily message limits — enough to evaluate. Plus and Pro raise daily limits, add monthly Build credits for full-page generation, unlock the most powerful frontier models, and turn on the editing workflow (CMS Fix-It Bot, GitHub auto-sync, Content Tag Manager). Stop renting websites. Start owning yours. Type a prompt. Get a HugoBlox site you can edit, deploy, or zip up and walk away with — always free to try. Try Hugo Chat — FreeSee pricing No credit card. No lock-in. Walk away with the Markdown. The website builder that gives you the keys. 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