15,000 yen discount on FBA inbound shipping fees, free storage fees and return shipping Learn more > Search How to sell on Amazon FBA 日本語Select your preferred language English - US 中文 - CN 日本語 - JP How to start sellingFrom account registration to selling Register for a seller account Log in to Seller Central Register a product Decide the shipping method Attracting customers New Seller Guide Overview of Selling on Amazon Introducing everything from Amazon's features to sales The New Seller Guide How to aim for roughly six times more sales in the first year New Seller Incentives Returns up to 7,875,000 yen Amazon Brand Registry Help protect and build your brand Fulfillment by Amazon(FBA) Delivery, returns, and customer service on your behalf New Seller Incentives Take advantage of the incentives to get started with the New Seller Guide at a great value. Get returns of up to 7.875 million JPY back on branded sales. Answer the questions and find recommended pages Frequently Asked Questions (FAQ) PricingPlans and costs Selling plans and basic fees Check selling plans and basic fees Category Referral Fees Check referral fees by category FBA fulfillment charges Check FBA fulfillment charges Examples of fees Check out examples of fees for each category Other costs Check other optional program costs Fees estimates Cost comparison by shipping method Compare the cost of FBA and in-house shipping AFN listing cost estimate AFN listing storage and shipping cost simulation Revenue Calculator Provide your details and fulfillment costs of the products you’ll be selling, and see real-time cost comparisons between different fulfillment methods. Answer the questions and find recommended pages Frequently Asked Questions (FAQ) After starting to sellBusiness efficiency Amazon’s shipping service (FBA) We handle product storage, shipping, and returns Fulfillment by Seller Flexible support according to delivery distance and cost Multi-Channel Fulfillment (MCF) Orders from in-house ecommerce and other malls are also shipped via FBA FBA inventory management Utilize tools to optimize inventory levels Amazon Global Logistics Enjoy China-Japan sea freight service Grow Brand Assistance Program (Amazon Brand Registry) Support continuous sales growth with brand tools Selling to corporations (Amazon Business) Expand sales to business buyers Global Selling (cross-border ecommerce) Sell to Amazon customers around the world Amazon Advertising Drive awareness and purchases with sponsored ads Lightning Deals Enhance selling using deals See other programs Fulfillment by Amazon(FBA) This is a fulfillment service where you simply leave your products to Amazon, who will handle everything from receiving orders to packaging, shipping, and returns. It reduces your workload and allows you to sell more efficiently. Answer the questions and find recommended pages Frequently Asked Questions (FAQ) Tools and benefitsTools to help you sell Seller Central (sales management tool) A tool that helps you manage and sell your products, covering everything from listing and pricing to managing orders The Amazon Seller app A free Amazon seller app that lets you sell and manage orders on your smartphone Brand building tools Help protect and build your brand Sales support programs and benefits Brand Assistance Program (Amazon Brand Registry) Support continuous sales growth with brand tools New Seller Incentives Up to 7,875,000 yen worth of returns FBA New Selection Offer rewards and discounts for new FBA listings Japan Store Program Supporting overseas sales channels for Japanese brands Consulting services Dedicated consultants help grow your business See all programs Amazon Brand Registry Enroll your brand in Amazon Brand Registry to become eligible to activate a suite of brand-building tools and protection benefits. Answer the questions and find recommended pages Frequently Asked Questions (FAQ) LearnLearn Get Playbook Helpful guidebook for getting started with listing provided Seller University Free learning programs designed to support the success of your business Case Studies Introducing some success stories from Amazon sellers Manual for adding products The process for adding products explained step by step View all support materials Useful information about ecommerce What is ecommerce? The basic knowledge and structure of ecommerce explained About selling online Introducing the basic steps of selling online How do I open an online store? Introducing tips and tricks for building an online store What is a Marketplace? Introducing how to sell Amazon Marketplace, starting from the basic concept of a Marketplace What is a delivery agency service? How to outsource delivery, returns, and customer support What is dropshipping? Explanation of selling formats using external shipping Optimizing inventory management Five points to manage inventory efficiently How can I launch a brand? Brand launch steps and case studies Blog Here’s a list of useful information (blog articles) by topic, provided by Selling on Amazon Official. Answer the questions and find recommended pages Frequently Asked Questions (FAQ) Login Registration 15,000 yen discount on FBA inbound shipping fees, free storage fees and return shipping Learn more > How to start selling From account registration to selling Register for a seller account Log in to Seller Central Register a product Decide the shipping method Attracting customers New Seller Guide Overview of Selling on Amazon Introducing everything from Amazon's features to sales The New Seller Guide How to aim for roughly six times more sales in the first year New Seller Incentives Returns up to 7,875,000 yen Amazon Brand Registry Help protect and build your brand Fulfillment by Amazon(FBA) Delivery, returns, and customer service on your behalf New Seller Incentives Take advantage of the incentives to get started with the New Seller Guide at a great value. Get returns of up to 7.875 million JPY back on branded sales. Pricing Plans and costs Selling plans and basic fees Check selling plans and basic fees Category Referral Fees Check referral fees by category FBA fulfillment charges Check FBA fulfillment charges Examples of fees Check out examples of fees for each category Other costs Check other optional program costs Fees estimates Cost comparison by shipping method Compare the cost of FBA and in-house shipping AFN listing cost estimate AFN listing storage and shipping cost simulation Revenue Calculator Provide your details and fulfillment costs of the products you’ll be selling, and see real-time cost comparisons between different fulfillment methods. After starting to sell Business efficiency Amazon’s shipping service (FBA) We handle product storage, shipping, and returns Fulfillment by Seller Flexible support according to delivery distance and cost Multi-Channel Fulfillment (MCF) Orders from in-house ecommerce and other malls are also shipped via FBA FBA inventory management Utilize tools to optimize inventory levels Amazon Global Logistics Enjoy China-Japan sea freight service Grow Brand Assistance Program (Amazon Brand Registry) Support continuous sales growth with brand tools Selling to corporations (Amazon Business) Expand sales to business buyers Global Selling (cross-border ecommerce) Sell to Amazon customers around the world Amazon Advertising Drive awareness and purchases with sponsored ads Lightning Deals Enhance selling using deals See other programs Fulfillment by Amazon(FBA) This is a fulfillment service where you simply leave your products to Amazon, who will handle everything from receiving orders to packaging, shipping, and returns. It reduces your workload and allows you to sell more efficiently. Tools and benefits Tools to help you sell Seller Central (sales management tool) A tool that helps you manage and sell your products, covering everything from listing and pricing to managing orders The Amazon Seller app A free Amazon seller app that lets you sell and manage orders on your smartphone Brand building tools Help protect and build your brand Sales support programs and benefits Brand Assistance Program (Amazon Brand Registry) Support continuous sales growth with brand tools New Seller Incentives Up to 7,875,000 yen worth of returns FBA New Selection Offer rewards and discounts for new FBA listings Japan Store Program Supporting overseas sales channels for Japanese brands Consulting services Dedicated consultants help grow your business See all programs Amazon Brand Registry Enroll your brand in Amazon Brand Registry to become eligible to activate a suite of brand-building tools and protection benefits. Learn Learn Get Playbook Helpful guidebook for getting started with listing provided Seller University Free learning programs designed to support the success of your business Case Studies Introducing some success stories from Amazon sellers Manual for adding products The process for adding products explained step by step View all support materials Useful information about ecommerce What is ecommerce? The basic knowledge and structure of ecommerce explained About selling online Introducing the basic steps of selling online How do I open an online store? Introducing tips and tricks for building an online store What is a Marketplace? Introducing how to sell Amazon Marketplace, starting from the basic concept of a Marketplace What is a delivery agency service? How to outsource delivery, returns, and customer support What is dropshipping? Explanation of selling formats using external shipping Optimizing inventory management Five points to manage inventory efficiently How can I launch a brand? Brand launch steps and case studies Blog Here’s a list of useful information (blog articles) by topic, provided by Selling on Amazon Official. 日本語Select your preferred language English - US 中文 - CN 日本語 - JP Login Registration How to sell on Amazon FBA Registration Amazon Brand Registry Launch your brand with Amazon Enroll your brand in Amazon Brand Registry to become eligible to activate a suite of brand-building tools and protection benefits. New to Brand Registry? Enroll your brand Already enrolled in Brand Registry? Log in to Brand Registry New Seller Incentives Get 10% back on branded sales We invest in new brands at Amazon. Enroll your brand in Amazon Brand Registry to take advantage of the following: Get 10% back on your first 7.5 million yen in branded sales when you enroll in Brand Registry —then 5% back through your first year until you reach 150 million yen. Enroll one product in Vine for free to get trusted reviews (30,000 yen value) Learn more Why create an Amazon Brand Registry account? Amazon Brand Registry is a free program that helps you protect your intellectual property (IP), manage your listings, and grow your business—whether or not you sell in the Amazon store. Secure your brand Detect and report suspected IP infringement with our powerful tools. Accurate submissions drive our feedback loops to block violations automatically—before they impact your brand or customers. Improve the customer experience We combine your product information with our automated protections and machine learning to help prevent inaccurate listings. You can also use brand tools to add enhanced content to your product detail pages. Monitor your progress Keep an eye on key metrics related to customer searches for your brand and products. You can also track protection metrics—both Amazon’s efforts and yours—in real-time across all our stores. “Amazon Brand Registry has been a huge leap forward for Casio in protecting our intellectual property. The response time has been lightning fast and the team assigned to this program are incredibly knowledgeable and efficient. Thanks you Amazon. ” “P&G was very pleased to be invited to be an early adopter of Amazon Brand Registry. We believe that Amazon Brand Registry will continue to help as we collaborate with Amazon to prot…