Unlock $50K in new seller credits, bonuses, and exclusive benefits. Learn how Search Quick links:Selling on Amazon Fulfillment by Amazon EnglishSelect your preferred language English - US Español - US 中文 - CN StartStart selling Learn how to sell Get an overview of how to sell on Amazon Register as a seller Review steps for creating a seller account List products Find out how to match or create listings Price products Understand how to set competitive prices Fulfill customer orders Decide on a fulfillment method Get over $50K in new seller incentives Start selling and save with credits, bonuses, and exclusive benefits Seller registration guide Use our step-by-step guide to create your Amazon selling account. Find out what you need to register and get answers to common questions. Not sure where to start? Take our business quiz Review our FAQ PricingReview fees and costs Standard selling fees Review selling plan and referral fees Fulfillment by Amazon (FBA) costs Get a breakdown of costs for this popular program Optional costs Understand costs for optional Amazon services Get an estimate for a product Preview selling fees, fulfillment costs, and revenue Estimate revenue and fulfillment costs Calculate fees, costs, and revenue for a product based on fulfillment method. Not sure where to start? Take our business quiz Review our FAQ BrandsBuild and protect your brand Enroll in Brand Registry Unlock a suite of brand-building tools and protection benefits Create engaging listings Add A+ Content to your listings to increase sales Get product reviews Get high-quality reviews with Amazon Vine Unlock brand analytics Get actionable performance data with Brand Analytics Create a Brand Store Create a dedicated storefront to showcase your brand Authenticate products Ensure customers receive authentic products with Transparency Guide to growing your brand on Amazon Learn how to differentiate your brand and build customer loyalty Not sure where to start? Take our business quiz Review our FAQ ServicesPrograms to help you grow View more services Fulfillment by Amazon (FBA) Outsource shipping, returns, and customer service Fulfilled by Merchant (FBM) Get faster, cheaper, and more accurate deliveries Advertise Reach more customers in the Amazon store and beyond Sell B2B Connect with business customers Sell globally Sell to Amazon customers worldwide Find apps and service providers Find software and service providers Outsource your supply chain Get end-to-end supply chain management for multiple sales channels Not sure where to start? Take our business quiz Review our FAQ ResourcesLearning View all resources Seller University Learn how to sell with Amazon Blog Get ecommerce tips and insights about selling in the Amazon store How to sell online Get an overview for running an ecommerce business What is dropshipping? Find out how to outsource handling and delivery How to sell new products Learn how to launch and sell new products in a variety of categories How to build an online store Get tips for setting up an ecommerce storefront Seller stories Learn how sellers are finding success on Amazon Not sure where to start? Take our business quiz Review our FAQ Log in Start selling Unlock $50K in new seller credits, bonuses, and exclusive benefits. Learn how Start Start selling Learn how to sell Get an overview of how to sell on Amazon Register as a seller Review steps for creating a seller account List products Find out how to match or create listings Price products Understand how to set competitive prices Fulfill customer orders Decide on a fulfillment method Get over $50K in new seller incentives Start selling and save with credits, bonuses, and exclusive benefits Seller registration guide Use our step-by-step guide to create your Amazon selling account. Find out what you need to register and get answers to common questions. Pricing Review fees and costs Standard selling fees Review selling plan and referral fees Fulfillment by Amazon (FBA) costs Get a breakdown of costs for this popular program Optional costs Understand costs for optional Amazon services Get an estimate for a product Preview selling fees, fulfillment costs, and revenue Estimate revenue and fulfillment costs Calculate fees, costs, and revenue for a product based on fulfillment method. Brands Build and protect your brand Enroll in Brand Registry Unlock a suite of brand-building tools and protection benefits Create engaging listings Add A+ Content to your listings to increase sales Get product reviews Get high-quality reviews with Amazon Vine Unlock brand analytics Get actionable performance data with Brand Analytics Create a Brand Store Create a dedicated storefront to showcase your brand Authenticate products Ensure customers receive authentic products with Transparency Guide to growing your brand on Amazon Learn how to differentiate your brand and build customer loyalty Services Programs to help you grow View more services Fulfillment by Amazon (FBA) Outsource shipping, returns, and customer service Fulfilled by Merchant (FBM) Get faster, cheaper, and more accurate deliveries Advertise Reach more customers in the Amazon store and beyond Sell B2B Connect with business customers Sell globally Sell to Amazon customers worldwide Find apps and service providers Find software and service providers Outsource your supply chain Get end-to-end supply chain management for multiple sales channels Resources Learning View all resources Seller University Learn how to sell with Amazon Blog Get ecommerce tips and insights about selling in the Amazon store How to sell online Get an overview for running an ecommerce business What is dropshipping? Find out how to outsource handling and delivery How to sell new products Learn how to launch and sell new products in a variety of categories How to build an online store Get tips for setting up an ecommerce storefront Seller stories Learn how sellers are finding success on Amazon EnglishSelect your preferred language English - US Español - US 中文 - CN Log in Start selling Quick links:Selling on Amazon Fulfillment by Amazon Start selling Amazon Brand Registry Launch your brand with Amazon Enroll your brand in Amazon Brand Registry to start unlocking a suite of brand-building tools and protection benefits. Already enrolled? Log in to Brand Registry  New to Brand Registry? Enroll your brand  New Seller Incentives Get 10% back on branded sales Enroll your brand in Amazon Brand Registry to get: 10% back on your first $50,000 in branded sales, then 5% back through your first year until you reach $1,000,000 $200 credit for Amazon Vine Learn more Why Amazon Brand Registry? Amazon Brand Registry is a free program that helps you protect and grow your brand, even if you don’t sell in the Amazon store. Secure your brand Detect and report suspected IP infringement with our powerful tools. Accurate submissions drive our feedback loops to block violations automatically—before they impact your brand or customers. Convert more customers Use brand-exclusive services to add enhanced content to your product detail pages and kickstart customer reviews, helping customers make informed purchasing decisions. You’ll also gain access to brand-marketing tools and options to offer shoppers the savings they love. Measure your success Use key metrics to understand how customers search for your brand and purchase your products. You can also track protection metrics—both Amazon’s efforts and yours—in real-time across all our stores. Watch: Benefits of Brand Registry “Amazon Brand Registry has been a huge leap forward for Casio in protecting our intellectual property. The response time has been lightning fast and the team assigned to this program are incredibly knowledgeable and efficient." “P&G was very pleased to be invited to be an early adopter of Amazon Brand Registry. We believe that Amazon Brand Registry will continue to help as we collaborate with Amazon to protect our brands and our consumers online.” Join our growing list of enrolled brands BACK TO TOP Enroll your brand AI brand name generator IP Accelerator Protect and grow your brand Optimize listings and kickstart reviews Delight customers with great deals Access exclusive advertising opportunities Make data-driven business decisions Protect your brand FAQ Enroll your brand with Amazon To enroll your brand in Amazon Brand Registry and start unlocking exclusive benefits, you need to meet two basic requirements: Brand name and logo: Have a logo that includes your brand name permanently affixed to your products or packaging. Trademark: Have a pending or registered trademark for your brand name or logo that’s issued by the designated government trademark office of a country with a corresponding Amazon store. Learn more about enrollment requirements (login required) Get step-by-step instructions for completing the enrollment application Enroll your brand AI-powered brand name generator Save time and accelerate launch by creating a strong brand name before you enroll it permanently with Brand Registry. Our AI-powered tool can generate tailored brand name recommendations that are optimized for Amazon success and help customers connect with your brand. Use the AI brand name generator IP Accelerator If you don’t have a trademark for your brand name or logo, our IP Accelerator program can connect you with Amazon-vetted legal service providers. Get competitive rates, trademark your brand name and logo, and enroll faster in Brand Registry. Learn more about IP Accelerator Protect and grow your brand with Amazon After enrolling your brand in Amazon Brand Registry, you can start activating a suite of protection benefits and exclusive tools that can help grow awareness, improve consideration, increase conversion, and build loyalty for your brand. You’ll unlock services to help you: Optimize listings and kickstart reviews Delight customers with great deals Access exclusive advertising opportunities Make data-driven business decisions Protect your brand Optimize listings and kickstart reviews A+ Content Improve your listings with videos, enhanced images, product-comparison charts, and more. Learn more Basic A+ Content can increase sales by up to 8%—and well-implemented Premium A+ Content can increase sales by up to 20%.1 Amazon Vine Build trust by generating high-quality product reviews from Amazon’s trusted network of Vine Voices. Learn more Customer Reviews Uncover insights and improve your products by tracking reviews and responding to customer concerns. Learn more Did you know? Amazon Brand Registry can help increase the accuracy of product listings Amazon Brand Registry puts additional protections in place to help safeguard your brand’s product information. That can mean more accurate listings and an improved customer experience. Delight customers with great deals Subscribe & Save Provide discounts to subscribers and boost your brand with repeat sales. Learn more Subscribe & Save products with a 10%-15% discount can drive up to a 1.8x increase in conversion on average.1 Brand Tailored Promotions Encourage sales by creating exclusive discounts tailored to recent, repeat, or high-spend customers, plus other audiences. Learn more Virtual Bundles Group and sell multiple products in one listing to make it easier for customers to buy more from your brand. Learn more Access exclusive advertising opportunities Brand Stores Differentiate your brand by designing your own free storefront—no coding experience required. Learn more Shoppers who visit a Store during their shopping journey purchase 53.9% more frequently, and have a 71.3% higher average order value compared to those who do not visit a Store.2 Sponsored Brands Drive discovery with cost-per-click ad campaigns featuring multiple products from your brand. Learn more Sponsored Display Showcase your products with cost-per-click ads optimized by machine learning for display across and beyond Amazon. Lea…