Walmart Customer Privacy Notice (Online and In-Store) Skip to main Skip to footer About Business of Better Leadership Board of Directors Sam Walton Walmart Museum & History New Home Office Working at Walmart Sam's Club Walmart International Location Facts Policies Contact Walmart Purpose Opportunity Sustainability Community Ethics & Integrity Belonging Philanthropy ESG & Shared Value Reporting Health & Wellness News News Archive Media Library Events Contact Media Relations Investors Events Stock Information Financial Information Corporate Governance ESG Investors Investor Resources Suppliers Supplier Development Supplier Requirements Apply to be a Supplier Supplier Inclusion Sustainability for Suppliers Investing In American Jobs Sam's Club Suppliers Walmart Growth Summits Careers Ask Walmart search close search Powered by generative AI. Results may not fully be accurate. Use is governed by the Generative AI Guidelines and other applicable Walmart policies. 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Notice of Changes Added information related to Walmart+ Benefits Sharing in the “Who Do We Disclose to and Why?” section. What Does This Privacy Notice Cover? This Privacy Notice describes what personal information we collect, how we collect and use your personal information, who we disclose it to and why, the measures we take to protect your personal information, and the choices you may have regarding our use of your personal information. It covers our Walmart retail stores in the United States and Puerto Rico, and our websites, mobile apps, and services where this Privacy Notice is posted (“Sites”).   What is not covered in this Privacy Notice? Our Notices for our Specialized Operations cover the uses and treatment of personal information related to our specialized operations such as Walmart pharmacies and vision centers; financial products and services that we offer either directly or in connection with business partners; and mobile device retail installment sales.   See the “When Does this Privacy Notice Apply to VIZIO Related Information?” section for information related to your use of VIZIO OS products and services.   Visit our Corporate Privacy & Security website for access to additional privacy notices. What Personal Information Do We Collect? We may collect or receive the categories of personal information listed below, which may depend on the products or services you may use, as well as your device and account settings. Not all categories of personal information will be collected or received about every individual. Basic Personal Identifiers, such as name, telephone number, email address, government-issued identifiers (e.g., national identification numbers, driver’s license numbers), signatures, and physical, shipping, and billing address. Device and Online Identifiers, such as account login information, MAC address, IP address, cookie IDs, mobile ad IDs, social media information, and VIZIO OS device identifiers. Internet and Other Network Activity Information, such as information about your browsing or search activity as well as your interactions with our websites, mobile applications, emails, or advertisements (for example keystroke patterns which help us determine if it is you or a bot who is interacting with us). If you opt in to the collection of Viewing Data, Activity Data, Mobile App Data, and Mobile Streaming Data (“VIZIO OS Data”) through your VIZIO OS products or services, and agree to the Consent to Combine VIZIO OS Data with Your Walmart Account Data, Walmart will also receive that information. Commercial Information, such as purchase and transaction history information (products or services you have purchased, rented, or returned), details about products associated with services you receive from or through us (e.g., car make, model, year, odometer reading, and Vehicle Identification Number for auto related services), product reviews, travel and vacation information, and sweepstakes and contest entries. Communications, such as the content of emails, text messages, interactions with our bots (AI assistant chatbots), or other communications, call logs, and calendar information, where Walmart is a party to the exchange. Demographic Information, such as age, gender, citizenship, ethnicity, date of birth, family or marital status, household income, education, professional and employment information, family health, number of children, number of cars owned, and software or virtual assets owned. Financial Information, such as credit or debit card numbers, and financial account numbers. Biometric Information, such as voice prints, imagery of the iris or retina, face geometry, and palm prints or fingerprints. Geolocation, such as data about the location of your device, which may be imprecise (i.e., inferred from your device’s IP address). If you provide your consent, this data may be precise. For more information about precise geolocation, see the How Do We Collect Personal Information? > Collected Through Automated Means section below. Sensory Information, such as audio, visual information, and other sensory information such as photographs (e.g., for virtual try-on services) and audio and video recordings. Background Information, such as background checks and criminal convictions. Inferences, such as individual preferences and characteristics. This may include inferences drawn from and related to shopping patterns and behaviors, intelligence, and aptitudes. How Do We Use Personal Information? We use personal information to provide you with products and services and to operate and improve our business. For example, we use it for: Performing services, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing and conducting analytics services, providing storage, or providing similar services. Performing and providing advertising and marketing services, including targeted advertising. Providing information and product recommendations, by facilitating a virtual try-on with augmented reality. Auditing and monitoring of transactions and engagement, including auditing related to counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance. Conducting short-term, transient use, such as non-personalized advertising shown as part of your current interaction with us. Helping to ensure security and integrity and prevent fraud. Undertaking activities to verify or maintain the quality or safety of our services or devices and to improve, upgrade, or enhance them, such as training our AI. Debugging to identify and repair errors. Conducting business analysis, such as analytics, projections, and identifying areas for operational improvement. Conducting research and development, including undertaking internal research for technological development and demonstration. Fulfilling our legal functions or obligations. We do not engage in profiling in furtherance of decisions that produce legal or similarly significant effects concerning consumers. We may combine and associate personal information collected or inferred about you from multiple online and in-store sources (including other companies and services in the Walmart corporate family) to better achieve these purposes.   To the extent we process deidentified information, we will maintain and use the information in deidentified form and will not attempt to reidentify the information unless permitted by applicable law.   We use information that may be considered Sensitive Personal Information under state laws for each of the purposes described above and may make inferences about customers, which we may use to promote certain products or services. Where required by law, Walmart only processes this Sensitive Personal Information with your consent. How Do We Collect Personal Information? We may obtain and combine personal information from different sources, types of technology, and devices. This information may be collected from various places including in our stores, online, and from third parties.   Provided Directly by You or a Member of Your Household When you visit us in our stores or online, you may share different types of personal information with us when you engage in the activities below: Conduct or seek to conduct a transaction in-store or online, or request a service where we collect information (including when required by law, such as alcohol sales or hunting and fishing licenses). Create an account on one of our websites or mobile services. Use a gift registry or create a mobile shopping list. Participate in our programs, such as Walmart Pay or Walmart+. Request customer service or contact us. Interact with various types of technologies, applications and features, including our chatbots and virtual try-on feature. Post a rating, review, or other user-generated content on one of our websites or mobile services, or post a review or comment on one of our social media pages. Participate in a contest, sweepstake, promotion, or survey. Use features of our websites or mobile services that enable us, with your consent, to access the camera, microphone, or contacts on your computer or mobile device to provide you with functionality, such as voice search, scanning bar codes for online search or mobile scan & go, or importing your mobile contacts. You must give us your permission before we access these features, and you can opt out of providing access to them at any time by adjusting the settings on your device. In addition to the above, and if available in your region, we may use your device’s camera to provide services such as virtual try-on of apparel, eyeglasses, and makeup. You are given the option to consent to the collection and use of your biometric information when the virtual try-on experience require it, or decline use of the service, before we use your device’s camera for: Apparel virtual try-on. Your photo will be processed for the purpose of showing virtual products on you, providing you customized information about the products, and may also be used to further enhance and improve this tool.   Eyeglass virtual try-on. Your device’s camera uses facial scanning technology to measure your unique features so we can virtually place eyeglass frames over the image of your face. To do this, we collect your biometric information. Any biometric data we collect from you will be deleted within 48 hours and will be used for the purpose of enabling you to see yourself wearing virtual eyeglass frames. We do not sell or share any biometric information collected through our eyeglass virtual try-on service. Makeup virtual try-on. Your device’s camera uses facial scanning technology to measure your unique features so we can virtually place makeup over the …