The BidSwitch Blog HOME ABOUT US OUR TECHNOLOGY SOLUTIONS FOR AGENCIES FOR DSPs FOR SSPs FOR PUBLISHERS LITESWITCH RESOURCES BLOG BUYERS' GUIDES RESEARCH CASE STUDIES CONTACT US LOGIN The BidSwitch Blog July 16, 2026 The cookiepocalyse that wasn’t When Google announced it would deprecate third-party cookies, the digital advertising world was thrown into disarray - and it’s been a wild ride since then. But what has really […] June 19, 2026 Curation counts: A guide for programmatic players Few in the programmatic industry can have failed to notice that there’s a new(ish) buzz word in town – curation. But for all the discussion, as with many things in fast-paced […] May 29, 2026 Most publishers (still) aren’t blocking AI crawlers If open web publishers want a market for crawl access, the first thing they need is control. AI crawlers are already extracting, summarizing, and consuming publisher content […] April 8, 2026 Hopping mad: Too many supply chain hops spell trouble for programmatic performance In an ideal world, every bid impression would travel the most direct route between publisher and advertiser. However, the crowded space and resulting supply chain complexity means […] February 5, 2026 Bidstream bloat: The what, why, and the way out Bidstream bloat is a widely acknowledged challenge in programmatic advertising, and one that is moving up the priority list as the industry increasingly looks to reduce […] January 9, 2026 CTV standards: SSPs can’t afford to ignore app-ads.txt and OpenRTB 2.6 CTV advertising is, without doubt, having a moment, its data-driven capabilities expanding the ‘one-to-many’ broadcast option offered by traditional TV so that targeted content […] Load more Buyers Guides In-Game Advertising Guide Looking to level-up your advertising game? In our In-Game Advertising Buyer's Guide, you'll learn the fundamentals of this growing sector, understand its unique creative potential, and pinpoint in-game suppliers to start trading today. Game on. CTV Buyer's Guide Switch on to a new channel of opportunity with our CTV Buyer's Guide, helping buyers get to grips with today's rapidly expanding Connected TV space. Discover viewership stats, ad spend forecasts, and key suppliers with this new take on the TV guide. Digital Audio Guide With 73% of US adults now listening every month, audio advertising is music to any buyer's ears. Our Digital Audio Buyer's Guide will help you understand the audio landscape across podcasts, audiobooks, music, radio, and more. We'll also share the key players and insights directly from the bidstream. Tune in via the link below. Digital Out-of-Home Guide Digital out-of-home (DOOH) billboards are popping up everywhere and they are slowly but surely, replacing traditional out-of-home advertising in terms of spend volumes. After being hit hard during the pandemic, DOOH is now seeing its second major surge in adoption. Find out how you can take advantage of Digital Out-of-Home is our latest advertising guide below. Native Advertising Guide Native advertising is emerging as a top format in a time when more seamless, less intrusive advertising is the desired customer experience. It is becoming one of the most immersive and effective methods of reaching audiences and unsurprisingly, ad spend is on the rise. Download our Native Advertising Guide to find out how you can take advantage of the native opportunity. Research studies Fragmentation vs. Consolidation Effects in the Programmatic Technology Ecosystem Download research study Demystifying Deal ID The Future of Programmatic Trading Download research study State of Programmatic Report 2022 A collection of market research, data, trends, and forecasts, compiled by The MediaGrid to help buyers and sellers understand the changing landscape and future-proof their own programmatic strategies. Download Research Report Going Green in 2023 Research Report: How AdTech is Approaching Environmental Sustainability Download research study Case studies How PlaceIQ saved 26% on media spend PlaceIQ was eager to explore a product that claimed to deliver significant cost savings in the midst of these ever changing auction dynamics. Download case study Bidtellect Saves 35% on Bidstream Processing Costs Using SmartSwitch Using BidSwitch's SmartSwitch technolgoy, demand-side platform (DSP) and advertising technology company Bidtellect was able to reduce the hardware costs associated with processing and analyzing (listening to) bidstream data. Download case study Careers Policies and Legal Downloads © 2026 IPONWEB Holding Limited, All Rights Reserved.