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This Privacy Policy also provides you with information on your rights as a data subject and how to reach us if you have any questions. This Privacy Policy does not apply to the practices of other businesses that Bitly does not own or control, including other companies’ websites, services and applications (“Third Party Services”) that you can access through the Services or to individuals that Bitly does not manage or employ. We encourage you to review the privacy policies of any Third Party Services you access or use. Please note that we cannot take responsibility for the content or privacy policies of Third Party Services, and any third party policies linked to this Privacy Policy are strictly for informational purposes only. Please note that our privacy practices are subject to the applicable laws of the regions in which we operate. Accordingly, some additional region-specific terms will only apply to individuals in those locations, or as required by applicable laws. If you are a United States resident of California, Virginia, Colorado, Connecticut or certain other U.S. states, please see the sections titled California Privacy Rights, and Virginia/Colorado/Connecticut and certain other U.S. State Privacy Rights for specific disclosures with respect to our collection, use, and disclosure of your information and additional rights you have under applicable U.S. laws. ACCESSIBILITY: IF YOU ARE HAVING ANY TROUBLE ACCESSING THIS PRIVACY POLICY, PLEASE CONTACT US AT [email protected]. Contact Information This Privacy Policy describes the policies and procedures of Bitly, Inc., DPT 5006, 601 W. 26th Street, Suite 357 (3rd Floor), New York, NY 10001, the United States, (“Bitly Inc.”), and Bitly Europe GmbH, c/o BK Wirtschaftstreuhand GmbH, Spichernstraße 1, 10777 Berlin, Germany (“Bitly Europe”), (Bitly Inc. and Bitly Europe collectively “Bitly”) for the collection, use, and disclosure of personal data about you for which either of us act as the data controller, or for which we act as joint controllers, in accordance with the European Data Protection Regulation (“GDPR”) and other applicable laws. If you have any questions or concerns regarding privacy when using the Services of Bitly wish to use your rights, such as to object to the processing or have your personal data removed, please send us a detailed message to: [email protected] for US matters and/or [email protected] for EU matters. We will make every effort to resolve your concerns. Please also see “Rights of Data Subjects” for more detailed information on your rights as the data subject. The designated data protection officer of Bitly Europe is DataCo GmbH, Nymphenburger Str. 86, 80636 Munich, Germany, [email protected], www.dataguard.de. Bitly Group Services Bitly Services Bitly collects personal data about you from the following sources, as described in this Privacy Policy, when you (i) register for the Site and the Services, through your user account with Bitly, including registering through a third-party service (your “Account”); (ii) use the Services; or (iii) view or interact with a Bitly link, QR Code, Link in Bio or other Bitly Product (either our bit.ly links or one of our branded domains) on a third-party website. We collect the following types of information from you, some of which might be considered personal data under applicable law: When You Register for a Bitly Account When you create an Account, we collect the personal data from you, such as your name, phone number, company name, industry, job title, company size, email address, phone number and sign-in information. If you create an Account using your login information from a third-party account, such as Google, Facebook, Apple, or Twitter, we will access and collect the personal data about you that the third-party account provides (which is based on your privacy settings with the third-party account), so that you can log into your Account with us. We use your contact information to send you information about our Services and communicate with you about your Account, your activities on our Site and Services and policy changes. You may unsubscribe from receiving certain types of these messages through your Account settings, although Bitly reserves the right to contact you when we believe it is necessary, such as for administrative and account management purposes. We may receive a confirmation when you open an email from us. We use this confirmation to improve our customer service. You have the opportunity to add sub-users to your Account. If you create a sub-user, the following personal data of the sub-user will be processed: Name, email address, IP address of the user’s device, date and time of sub-user creation, login information, employer, phone number. Some features of the Services allow registered users to provide their own content to the Services, such as written descriptions of URLs, comments, images and video. Unless you request deletion of your personal data as described in this Privacy Policy, all content submitted by you to the Services may be retained by Bitly, even after you terminate your Account and may continue to be shared by third parties, as described in this Privacy Policy. When You Create a Bitly Link, QR code or Link in Bio (collectively “Bitly Products”) One feature of the Services is the ability to create shortened uniform resource locators (URLs) of websites, QR codes linking to a URL, or a Link in Bio linking to a URL (“Bitly Products”). When you create a shortened link, QR code, Link in Bio or other Bitly product, Bitly collects and stores both the original URL and any shortened URL and, if you are logged in to your Account, we will associate that information with your Account. Bitly also collects and stores your IP address, your geolocation data (which we derive from your IP address), the time and date on which you shortened the original URL and/or created the Bitly Product, and if you share a Bitly Product on a social networking platform, the name of the platform and your username on that platform. When You Interact With a Bitly Product Bitly automatically collects personal data about the interaction (such as clicks or views) with every Bitly Product created through the Services (either our bit.ly links or one of our branded domains) on a third-party website. This information includes, but is not limited to: (i) the IP address and location derived from the IP address; (ii) internet or other electronic network activity information like the referring websites or services; (iii) the time and date of each access; (iv) device settings, such as browser type, operating system, and language; and (v) cookies, as described in our cookie policy, and mobile advertising identifiers. As described in this Privacy Policy, we use this personal data to provide the Services, to understand and analyze how our Services are used and to identify trends, and to detect, deter and prevent malicious, fraudulent or unlawful activity, and in some cases we show a Destination Preview which contains information about the link or QR Code end destination, and may or may not include advertising from third parties. Please see the “Information We Share” section below for a description of how we may share information we collect when you create, view or interact with Bitly Products. Usage Across Devices We use the information we collect to make inferences that a unique individual has created or interacted with Bitly links, QR codes or Links in Bio on different devices so that we can detect, deter and prevent malicious, fraudulent or unlawful activity and analyze how users use our Services. For example, if you created a Bitly Product on a computer connected to your residential WiFi network, and you soon thereafter clicked on a Bitly Product on a mobile device connected to the same WiFi network, we may infer that a single individual created and clicked on the Bitly Product because both events were associated with the same IP address in the same time period. Other Uses We also may use personal data to pursue legitimate interests, such as direct marketing, research (including marketing research), network and information security, prevention of fraudulent, malicious and unlawful activities, or any other purpose, as disclosed to you at the time you provide personal data or we contact you for the first time. Information We Share The Services are designed to help you share information with others. The following categories of personal data generated through your use of the Services are shared publicly, within Bitly and with the following categories of third parties for the business purposes described below. Bitly Group Companies – Personal data related to your Account and possible subscriptions for Services of Bitly Europe will be shared within Bitly to be used for our joint purposes as described under “Data Sharing and Joint Processing within Bitly”. Please note that if you hold a Bitly Account(s) and/or use Bitly Services managed by us or other Bitly entities, such personal data is combined with personal data collected in connection with Bitly Services. Sharing and combining the personal data is based on Bitly’s legitimate interests in finding synergies generated from performing, planning, and developing business in group level, and in promoting sales by cross and up-selling complementary products of group companies. Bitly Products You Create – Much of your activity on and through…