Performance Made Easy | mParticle Customer Data Platform Performance, Made Easy. Smarter strategy. Faster workflows. Stronger outcomes. The performance engine that turns customer data into audiences, actions, and measurable growth. Talk to an expertTalk to an expert The Performance Engine 01 Smarter strategy Know who to reach, what to offer, and where to focus before a campaign goes live. Agentic and predictive intelligence turns customer data into sharper decisions before activation. 02 Faster workflows Move from idea to activation faster, in the workflows marketers already use. Build, refine, and launch audiences with fewer handoffs, less tool-switching, and less waiting on technical teams. 03 Stronger outcomes Improve the metrics that drive revenue, from CVR and ROAS to LTV and retention. Performance Accelerators build on enterprise customer data to turn strategy into measurable lift. Move the metrics CMOs are measured on. Capabilities that compound impact across paid media and lifecycle programs, with measurable lift in as little as two weeks. Match Boost Lift match rates up to 2x with one click, so more of the audiences you build can be reached and activated without increasing spend. Audience Expansion Grow undersized or saturated audiences from your strongest customer behaviors, increasing addressable reach without defaulting to broad targeting. Household Reach Reach or suppress households, not just individuals. Trusted household signals identify related people in your first-party data, so shared-purchase campaigns can reach the buying group or stop spend once someone converts. Predictive Audiences Score likelihood to churn, convert, or grow in value, then activate audiences before risk or opportunity passes. Agentic intelligence that knows your data—and what to do with it. Describe the audience, journey, or growth goal. mParticle understands the customer data behind it, suggests the logic to use, and helps turn intent into revenue-driving activation. 117%+ lift in Meta and Google Ads match rates How Match Boost drove major audience reach gains across CKE brands "We saw an immediate lift in reach after enabling Match Boost. It helped us connect with more of the audiences we'd already invested in, without any incremental effort, and we're excited to see how Match Boost can become a larger part of our campaign strategy." Cathy McGill Director Digital Products £6.5M incremental yearly revenue How Marks & Spencer drove revenue growth with real-time segmentation and personalization M&S boosted revenue with mParticle by leveraging real-time data for personalized experiences, resulting in £6.5M incremental yearly revenue. Read customer story 75% revenue growth YoY How real-time data insights and segmentation fuel Joe & The Juice’s loyalty program growth The global QSR brand’s loyalty campaigns, powered by mParticle, led to a remarkable 75.5% year-over-year revenue surge. Read customer story 8.5x higher revenue with Predictive Audiences. Tatcha drives 8.5× higher revenue with Predictive Audiences. Tatcha used Predictive Audiences to identify high-intent shoppers and serve them the right offer at the right moment. 8.5× higher revenue, 5× higher conversion, no added tech or headcount. Read customer story Performance solutions across acquisition and lifecycle. Find more customers like your best ones Use first-party data to grow your customer base for less. Use real-time suppression, leverage lookalike models, personalize content, and test your marketing efforts—all in one platform. Learn more Reduce wasted acquisition spend AI-driven predictions and analytics unlock game-changing insights to drive more engaging, personalized, cross-channel experiences.  Learn more Acquire higher-value customers Use first-party signals to prioritize people likely to repeat, spend more, or become your most valuable customers. Learn more Make paid media performance more durable Keep paid media grounded in owned customer data as cookies, device signals, and platform visibility become less reliable. Learn more Activate new customers Use first-party behavior to guide the next step after each early milestone, so new customers move from first interaction to first value. Learn more Grow customer lifetime value Identify when customers are likely to buy again, upgrade, or engage more deeply, then activate the next best action. Learn more Reduce churn and win back customers Spot early signs of risk and activate retention and win-back journeys before engagement drops too far. Learn more Enterprise-grade. Marketer-ready. More than a decade of enterprise data foundations, now extended with agentic intelligence for faster activation. Hybrid Architecture Advanced Real-Time Identity AI & Predictive Intelligence 300+ Integrations Governance Latest from mParticle See all insights Company From Infrastructure to Outcomes: The CDP Is Now a Performance Engine Press Release Rokt and mParticle Merge to Redefine Real-Time Relevance Company Leading the next generation of CDP solutions: mParticle celebrates acceptance into the MACH Alliance Company G2 recognizes mParticle for exceptional customer support Company mParticle Joins Elite Ranks with AWS Advertising and Marketing Technology Competency Growth Evaluating an Enterprise CDP? Consider these five critical requirements. Growth Navigating the CDP Noise: It’s time to move beyond dumb pipes See what’s possible with us. Contact us Let’s talk about how mParticle can get your business ready to scale. Fast. Contact us Let’s talk about how mParticle can get your business ready to scale. Fast. Explore the demo See it yourself. See the difference one platform can make. Get a demo See how mParticle can help you do more with your customer data. Platform Hybrid CDP Real-Time Architecture Composable Architecture Advanced Real-Time Identity Artificial intelligence Performance Accelerators Segmentation Governance Integrations Use cases Find more customers like your best ones Reduce wasted acquisition spend Acquire higher-value customers Make performance more durable Activate new customers Grow customer lifetime value Reduce churn and win back customers Industries Media & entertainment QSR Retail Travel & hospitality Financial services Partners Partner overview Partner portal Become a partner Resources mParticle blog Resources News Developer docs Get Started Contact sales Request pricing Request demo Company About Careers Contact us Security Customers Brand Assets © 2026 mParticle, Inc. 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