Reduced 2026 fees = bigger margins. See what you save Search Examples:Selling on Amazon Fulfilment by Amazon FrançaisSelect your preferred language 中文 - CN English - GB Français - FR Getting startedGet started selling on Amazon Introduction to selling How to become an Amazon seller Create your seller account Review the steps for creating a seller account Create your product offers Overview of Amazon product categories and offers Ship your orders Get shoppers their stuff Find help here Beginner's guide Good to know before you start selling New Seller Guide Find recommended actions that can help you sell nine times more in the first year Fulfilment by Amazon Outsource shipping, returns, and customer service Brand Registry Launch your brand with Amazon Seller success With Amazon's reach and tools, Skipper's turned its premium fish-based pet food from a local idea into a thriving business. Real story, real growth. Could you be next? See our FAQs FulfilFulfilment overview Fulfilment by Amazon Outsource the management of shipping, returns, and customer service Fulfil orders from your own warehouse Enjoy faster, cheaper and more reliable deliveries Launch new products Get a 10% rebate on sales and free storage with FBA Fulfilling customer orders Learn about suitable solutions to fulfil your orders Revenue calculator Calculate product fees and costs by comparing fulfilment methods Expand your operations Sell Across Europe Save 53% on fulfilment costs and expand your business across the European Union Fulfil orders across channels Use your FBA inventory for sales on other channels Low cost products Sell products at low prices and reach millions of customers around the world Sell across the UK and EU borders Easily access new markets Lower your shipping costs for your low-cost products Learn about Low-Price Fulfilment by Amazon rates for eligible products priced at or under €20. See our FAQs Grow your businessReach more customers Advertise with Amazon Advertise in and beyond the Amazon store Sell B2B Connect with business customers Sell internationally Sell to Amazon customers worldwide Get customised recommendations How your Marketplace consultant can help you grow on Amazon Explore other tools and programmes Sell handcrafted products Sell your handcrafted goods around the world Amazon Renewed Sell refurbished and pre-owned products to millions of Amazon customers Selling Partner Appstore Discover Amazon-approved software partners Explore sales programmes Create your sales strategy with a variety of programmes Brand Registry Register your brand with Amazon for access to a suite of brand-building tools and protection benefits See our FAQs PricingFind out the fees and costs Pricing overview Grow your business in a cost-effective way Compare selling plans Compare and choose selling plans Referral fees See referral fees FBA fulfilment fees Get a cost breakdown for this popular programme Estimate fees and costs Revenue calculator Estimate your sales on Amazon Estimate fulfilment fees Compare costs by fulfilment method Revenue calculator Calculate product fees and costs by comparing fulfilment methods See our FAQs LearnLearn more through our webinars and knowledge centres Online selling blog Learn more about online sales concepts Seller University Training and learning resources that help sellers succeed on Amazon Seller success stories Ready to start your success story? VAT knowledge centre Everything you need to know about VAT in one place Guides What is dropshipping? Outsource the entire product delivery process, from manufacturer to customer Top-selling products online Find on-trend products for your online business Inventory management for e-commerce A basic guide to how inventory management works and the relevant tools and services In-demand products to start selling How to sell pet food online Grow your pet food business How to sell dietary supplements online Expand your online dietary supplement sales How to sell headphones online Sell headphones to customers around the world How to sell T-shirts online Grow your T-shirt brand See our FAQs Log in Sign up Reduced 2026 fees = bigger margins. See what you save Getting started Get started selling on Amazon Introduction to selling How to become an Amazon seller Create your seller account Review the steps for creating a seller account Create your product offers Overview of Amazon product categories and offers Ship your orders Get shoppers their stuff Find help here Beginner's guide Good to know before you start selling New Seller Guide Find recommended actions that can help you sell nine times more in the first year Fulfilment by Amazon Outsource shipping, returns, and customer service Brand Registry Launch your brand with Amazon Seller success With Amazon's reach and tools, Skipper's turned its premium fish-based pet food from a local idea into a thriving business. Real story, real growth. Could you be next? Fulfil Fulfilment overview Fulfilment by Amazon Outsource the management of shipping, returns, and customer service Fulfil orders from your own warehouse Enjoy faster, cheaper and more reliable deliveries Launch new products Get a 10% rebate on sales and free storage with FBA Fulfilling customer orders Learn about suitable solutions to fulfil your orders Revenue calculator Calculate product fees and costs by comparing fulfilment methods Expand your operations Sell Across Europe Save 53% on fulfilment costs and expand your business across the European Union Fulfil orders across channels Use your FBA inventory for sales on other channels Low cost products Sell products at low prices and reach millions of customers around the world Sell across the UK and EU borders Easily access new markets Lower your shipping costs for your low-cost products Learn about Low-Price Fulfilment by Amazon rates for eligible products priced at or under €20. Grow your business Reach more customers Advertise with Amazon Advertise in and beyond the Amazon store Sell B2B Connect with business customers Sell internationally Sell to Amazon customers worldwide Get customised recommendations How your Marketplace consultant can help you grow on Amazon Explore other tools and programmes Sell handcrafted products Sell your handcrafted goods around the world Amazon Renewed Sell refurbished and pre-owned products to millions of Amazon customers Selling Partner Appstore Discover Amazon-approved software partners Explore sales programmes Create your sales strategy with a variety of programmes Brand Registry Register your brand with Amazon for access to a suite of brand-building tools and protection benefits Pricing Find out the fees and costs Pricing overview Grow your business in a cost-effective way Compare selling plans Compare and choose selling plans Referral fees See referral fees FBA fulfilment fees Get a cost breakdown for this popular programme Estimate fees and costs Revenue calculator Estimate your sales on Amazon Estimate fulfilment fees Compare costs by fulfilment method Revenue calculator Calculate product fees and costs by comparing fulfilment methods Learn Learn more through our webinars and knowledge centres Online selling blog Learn more about online sales concepts Seller University Training and learning resources that help sellers succeed on Amazon Seller success stories Ready to start your success story? VAT knowledge centre Everything you need to know about VAT in one place Guides What is dropshipping? Outsource the entire product delivery process, from manufacturer to customer Top-selling products online Find on-trend products for your online business Inventory management for e-commerce A basic guide to how inventory management works and the relevant tools and services In-demand products to start selling How to sell pet food online Grow your pet food business How to sell dietary supplements online Expand your online dietary supplement sales How to sell headphones online Sell headphones to customers around the world How to sell T-shirts online Grow your T-shirt brand FrançaisSelect your preferred language 中文 - CN English - GB Français - FR Log in Sign up Examples:Selling on Amazon Fulfilment by Amazon Sign up PRICING Grow your business in a cost-effective way The cost of selling on Amazon depends on your selling plan, product category, fulfilment strategy, and other variables. The options are flexible, so you can find the combination that works best for you and your goals. Sign up €39 (excl. VAT) per month + referral fees Most products priced under or equal to €20 are now eligible for Low-Price Fulfilment by Amazon rates Eligible low-price products can benefit from reduced shipping costs through Fulfilment by Amazon, with automatic eligibility and no separate registration required. Discover the Low-Price Fulfilment by Amazon rates Selling plan The Individual plan costs €0.99 per unit sold, and the Professional plan costs €39 (excl. VAT) per month regardless of how many units you sell. See plan comparison Referral fees Amazon charges a referral fee for each item sold. The amount depends on the product category. Most referral fees are between 8% and 15%. See referral fees Fulfilment fees The cost to ship your orders depends on whether you fulfil your own orders or use Fulfilment by Amazon. See fulfilment fees Other costs Some sellers may incur additional fees (such as long-term storage fees) or pay for optional programmes like advertising or premium account services. See other costs 2026 updates to European referral and Fulfilment by Amazon fees In 2026, we will make one of our largest-ever fee reductions, lowering fees by an average of €0.17 per unit sold in our European stores. Effective 15 December 2025 Building on the parcel fee decreases introduced in 2025, we have further reduced FBA fulfilment fees for parcels by an average of €0.32 in our United Kingdom, Germany, France, Italy and Spain stores. We have reduced referral fees for Clothing and Accessories from 8% to 5% for items at and up to €15, and from 15% to 10% for items between €15 and €20 in all European stores. Starting 5 January 2026 in all European stores We have reduced referral fees for Home Products (new category) from 15% to 8% for items priced at and up to €20, Pet Clothing and Food from 15% to 5% for items priced at and up to €10 and products in the Gourmet and Vitamins, Minerals and Supplements (new category) categories from 8% to 5% for items up to €10. We have extended our reduced Low-Price FBA rates in most categories to products priced at or below €20, lowering FBA fees for these newly eligible products by an average of €0.45 per unit. New Seller Incentives Get started with over €47,250 in incentives As a new seller, you can benefit from a range of incentives. Brand Registry 10% back on your first €45,000 in eligible branded sales, then 5% during your first year until you reach €900,000 in eligible branded sales (up to €47,250 in bonus value) €180 in credits for Amazon Vine Fulfilment by Amazon €90 in credits for inventory shipping fees using the Amazon Partnered Carrier programme Automatic enrolment in FBA New Selection, which provides free monthly storage, removals and returns processing for eligible new-to-FBA ASINs Advertising Up to €850 in credits to create Sponsored Products ads €45 in credits to create Amazon vouchers See all incentives Getting paid and paying fees When you set up a seller account, you’ll provide a credit card number and a bank account. Amazon will charge the credit card to cover your fees, and proceeds from any sales will be deposited into your bank account. PLANS Selling plans Our selling plans give you the freedom to pay per sale or stick to a flat monthly fee. You can change or cancel your plan at any time. Plans PDF plans table Individual Professional € 0.99 (excl. VAT)/item sold + additional referral fees € 39 (excl. VAT)/month + additional referral fees Overview This plan m…