Kargo Blog Marketers Publishers Creative Gallery Creative Composer Ad Specs Native Ad Specs Case Studies Programmatic Activation Curated Packages Kargo PMP Troubleshooting PMP Set Up Guides About About Kargo In The News Careers Research & Insights Blog Contact Us Marketers Publishers Creative Gallery Creative Composer Ad Specs Native Ad Specs Case Studies Programmatic Activation Curated Packages Kargo PMP Troublshooting PMP Set Up Guides About About Kargo In The News Careers Research & Insights Blog Contact Us The Story Behind: Runway Continue Reading A Brighter Branding Idea: Kargo Lighthouse Continue Reading The Story Behind: AT&T’s ‘It Can Wait’ Campaign Continue Reading Topics Select a Topic All Ad Tech Digital Advertising Insider Mobile Performance Creative KargoKnowledge Knowledge Programmatic Publishers Ad Serving Kargo Brand Safe Addressable Scale mobileads Featured APAC cookies fraud commerce keepitclean snap SUBSCRIBE TO OUR BLOG Stay up to date Search The Blog H2 2026: New Holiday Season. New Playbook. By Austin Gilliland on June 17, 2026 As we head into H2’26, Kargo's data and external market signals are pointing to a landscape that looks familiar on the surface but is fundamentally more complex underneath. Here is what the... Continue Reading Chatgpt is where your consumers are. now kargo puts you there, too. By Rhea Rizk on June 15, 2026 Kargo is constantly pushing the boundaries of where brands can show up. That means bringing brands into the best emerging media environments and surfaces. We’re thrilled to announce that... Continue Reading Meta’s Performance Marketing Summit 2026: What Marketers Need to Know By Austin Gilliland on May 27, 2026 Meta’s Performance Marketing Summit made one thing clear: AI is amplifying marketing fundamentals, not replacing them. As Meta’s systems take on more of the optimization, personalization,... Continue Reading The Creative Advertising Technologies Landscape, Q2 2026 By Kargo on May 26, 2026 Creative Determines Media’s Performance: Kargo Included in Creative Advertising Technologies Landscape from Major Research Firm Continue Reading Performance, Speed, and Trust - Imagine the Possibilities By Alena Morris on May 15, 2026 There were a record 7,500 people at Possible this year and the energy was incredible. Possible is now a true player in the ad-tech event lineup and an important prelude to Cannes. Continue Reading As AI Grows, So Do Sustainability Concerns By Joe Lanzerotti on April 28, 2026 In July 2024, I published a Kargo blog post titled “AI Is Hot. Literally.” In it, I analyzed record-breaking temperature trends that were still developing at the time of writing. When the... Continue Reading Why Brands Miss the Moment on Social By Alena Morris on April 13, 2026 Originally featured in Advertising Week Continue Reading Want Quality Outcomes? The Open Web Delivers By Alena Morris on March 25, 2026 AI Search Reduces Open Web Impressions, But Increases Attentional Value Continue Reading Enriching Product Catalogs for Social: Turning Hidden Signals into Performance By Stephen Millea on February 26, 2026 Social Commerce Has Outgrown the Standard Product Feed Social platforms are no longer upper-funnel channels. Meta, Snapchat, TikTok, Pinterest, and Reddit have become primary points of... Continue Reading 5 Things Brands Can Do with Agentic AI to Improve Programmatic By Alena Morris on February 3, 2026 Originally featured in ANA Continue Reading PREVIOUS 1 2 3 4 5 NEXT Stay in the know on the latest and greatest news, insights and announcements. SUBSCRIBE TO OUR BLOG Kargo creates breakthrough ad experiences for the world’s leading brands and publishers across all screens from smartphones to smart TVs. Important Links TERMS OF USE Website Privacy Policy Services Privacy Policy Opt-Out Click-Info FAQ IDFA POV Zoom Backgrounds Kargo Klassrooom BIPOC Business Support [email protected] 826 Broadway 4th Floor, New York, NY 10003