Insights | XR What We Do The leading platform for managing advertising operations, from production through delivery XR Costs Streamline ad production planning and track every cost XR Assets Manage all your creative assets in one location XR Rights Keep campaigns compliant and eliminate rights violations XR Delivery Deliver ads across all media platforms and channels The leading payments platform for commercial and entertainment productions Talent Pay Pay actors and influencers quickly and reliably Commercial Crew Pay Hire, onboard, and pay talent behind the camera Entertainment Pay Simplify payroll and accounting for productions of any size The leader in content syndication, direct response, and production services Shots Magazine World class editorial and events celebrating the business of advertising Shots Vault Research advertising credits and upload creative assets Syndication Full-service syndication solutions powered by speed, reliability, and security Direct Response Activate, manage, and measure all Direct Response campaigns from a single platform Production Services Expert end-to-end creative & production services support Insights & News News The latest press release and news stories covering XR products, people, and partners Insights Data stories, reports, and blog posts addressing the biggest issues impacting the advertising community Who We Are About Us Learn about our history, leadership, and our company vibe  Careers Check out our latest job listings Support Help Center Find resources and forms to support talent and crew payments, and XR platform logins Sales Support Create a new XR account for ad delivery and learn more about our platform and services Technical Support Get help with your existing XR account loginContact Us Insights Featured posts Stop Manually Sending Your Political Ads Why a managed delivery platform is a non-negotiable for political campaign creative. July 27, 2026 The State of Ad Ops: The Best Ad You Never Saw How unused and wasted creative is becoming an all-too familiar part of advertising. July 22, 2026 The State of Ad Ops: The Struggle is Real for Marketers Diving into the widening gap between production expectations and reality, from strained resources to budget overruns and delayed launches. July 15, 2026 All posts Stop Manually Sending Your Political Ads Why a managed delivery platform is a non-negotiable for political campaign creative. Read more The State of Ad Ops: The Best Ad You Never Saw How unused and wasted creative is becoming an all-too familiar part of advertising. Read more The State of Ad Ops: The Struggle is Real for Marketers Diving into the widening gap between production expectations and reality, from strained resources to budget overruns and delayed launches. Read more XR State of Pay: Q1 Celebrity Report Celebrities have become a dominant force in advertising, and in Q1 2026, we might have hit peak celebrity. Read more Everyone is Watching with Captions On New XR Study Shows Captions are the New Default for Younger Viewers Read more Join XR in Cannes 2026 Join us at Cannes and get an early look at our new platform and latest product innovations. Read more You're Overpaying for Ad Serving (And More) At a time when every dollar counts, XR consolidates all delivery and ad serving into a single platform, saving brands & agencies time and money. Read more XR Product Updates: April 2026 XR Product Release Notes spotlight new features and platform enhancements. Read more 2026 FIFA World Cup: Early Advertising Trends & Strategies Football fandom and legendary athletes dominate the ads so far for the 2026 FIFA World Cup Read more Accessibility: The Ad Effectiveness Blind Spot XR teamed up with Channel 4, Currys, and ISBA to explore what this shift means for advertising effectiveness, creative storytelling, and accessibility. Read more Closing the Loop: The Art (and Science) of Measurement with XR and Nielsen XR’s integration with Nielsen ONE enables brands to understand not just how their ads are delivered, but how they perform. Read more XR Product Updates: March 2026 XR Product Release Notes spotlight new features and platform enhancements. Read more Next Who We Roll With Transform Your Ad Operations with XR Let us simplify how your team creates, manages, and delivers ads, while helping you save time, money, and headaches along the way. Contact Us LoginGet a Demo XR ONE XR CostsXR AssetsXR RightsXR DeliveryPoliticsAccessibility XR Ads Support Create an XR AccountNorth American Broadcast SpecificationsDisplay SpecificationsCreative Guidelines XR Pay Talent PayCommercial Crew PayEntertainment XR Pay Support XR Pay Client SupportXR Pay Payee Support XR Pay Resources Production Studio ResourcesAdditional ResourcesXR Rate Books XR Media Shots MagazineShots VaultSyndicationDirect ResponseProduction Services About Us About UsContact SalesCareersNewsInsightsFAQs Support Connect with SupportHelp Center Our Community © 2026 XR Extreme Reach. All rights reserved. Privacy PolicyTrust CenterLegalDo Not Sell My Personal Information