Aberdeen & Research Skip to content Overview Markets We Serve Research & Insights Solutions Contact Us Search for: OverviewSantosh Kulkarni2026-07-28T05:39:12-04:00 Illuminate Market Realities Know More Why Aberdeen Research? Aberdeen Strategy & Research, a division of SWZD, has over three decades of extensive experience in independent and credible market research that helps illuminate market realities and inform business strategies. Our fact-based, unbiased, and outcome-centric research approach inspires critical thinking and ignites data-driven business actions. Spanning an ever-growing base of practice areas, our research explores today’s key markets and delves deep into the strategic aspects of business, including: Technology, Customer Management, and Business Operations. What Sets Aberdeen Apart? Fact-based: Collecting data from thousands of business leaders across multiple job roles and industries, Aberdeen’s survey-driven methodology ensures a foundation of research that is based on fact rather than opinion. Unbiased: Our expert team of industry analysts and research professionals leverage their knowledge from market experience and primary research data to generate powerful, unbiased content that resonates with technology buyers and influencers. Outcome-centric: Aberdeen’s maturity class framework underpins the analysis of how companies are performing against organizational goals, employee performance, and other metrics to evaluate legacy and emerging technologies and their impact on business. Explore Our Research Aberdeen research brings credible, third-party validation to the table with insights that are vendor-neutral and based on facts — not opinions. Modernizing the Data Center and IT Infrastructure in 2026 Aberdeen recently completed a survey on IT modernization, looking at key issues driving infrastructure deployments and purchases across businesses of all sizes and sectors. Download PDF Secure Remote Access in 2026 Based on Aberdeens primary research, this project provides insights into how organizations are managing the complex transition from legacy remote access. Download PDF The AI Performance Gap: What 325 CX Leaders Reveal About Who's Winning and Who's Stuck A new Aberdeen survey conducted in July 2025 surveyed 325 CX and front-office leaders across all industries and company sizes Download PDF View The Research Library Engage with us Industry Analysts Leverage real-world experience and understanding of your buyers and competitive market through: Private intelligence briefings Insightful assets Engaging digital experiences Custom Approach Creation of tailored, market-facing assets Custom surveys to provide unique data points for new and existing marketing campaigns Exclusive research to inform internal strategy Research Library Access to an extensive collection of Aberdeen’s existing market facing assets Let’s Talk. Partner with our team of experienced B2B analysts and researchers to inspire, illuminate, and ignite your marketing programs. Connect With Us Aberdeen Strategy & Research, a division of Spiceworks Ziff Davis, with over three decades of experience in independent, credible market research, helps illuminate market realities and inform business strategies. Our fact-based, unbiased, and outcome-centric research approach provides insights on technology, cybersecurity and customer engagement, to inspire critical thinking and ignite data-driven business actions. CONTACT US TODAY [emailprotected] LEGAL Citation Guidelines Terms of Use Privacy Policy Accessibility Statement Do not sell my personal information COPYRIGHT ABERDEEN  |   ALL RIGHTS RESERVED