Privacy Policy | Movable Ink Skip to Menu Enter Skip to Content Enter Skip to Footer Enter Think Summit Europe returns this October. Don't miss out on early-bird pricing. Secure your tickets Why Movable Ink? Products Studio Personalized content at every touchpoint Email Mobile Web Da Vinci Customer-centered marketing powered by AI Product Updates Q2 2026 Market Launch: Introducing Programmatic CRM Solutions Retail Financial Services Media Organizations Travel & Hospitality Partners Partner Directory Customers Customer Hub Learning Hub Resources Trending Now Blogs Reports & Guides Lookbooks Case Studies Webinars Events Videos Company Careers About Us Leadership Press Contact Us Login Get a Demo Login Get a Demo Privacy Policy Personalize your Movable Ink privacy settings to fit your needs. Your changes will be applied instantly. Cookie Settings Marketing News Opt-in Effective Date: July 31, 2026 This is the Privacy Policy for Movable, Inc. (“Movable Ink”) and its affiliates. It covers our handling of two categories of information: Personal data we handle for our customers (“Service Data”). We collect this data through our Movable Ink platform, our Moments, Stories, Movable Ink Da Vinci and Builder services, additional Movable Ink products, and related training, support, consulting and professional services. We refer to all of these offerings as the “Services.” Under applicable law, Movable Ink is considered a “processor” of this data, and our customer (or our customer’s customer) is the “controller” of the data. Personal data we handle for our own business (“Business Data”), other than for our own human resources activities. This includes certain data collected on our own website, such as newsletter signup forms, as well as data collected through other marketing-related efforts. Under applicable law, Movable Ink is a “controller” of this data. This Privacy Policy has details specific to Service Data, details specific to Business Data, and information relevant to our handling of both kinds of data. 1. Privacy Practices Specific to Service Data Types of Service Data We receive limited information from or on behalf of our customers when they use the Services. This information may include: Unique User ID (which may be an email address, a telephone number, a device identifier, or another identifier determined by a customer); IP address; User-agent from the HTTP header of a request for an image in an email or other communication; Details about the user’s interaction with an email, mobile message or other communication that contains our technology; Cookie identifiers; Website or app behavior, including URLs associated with a consumer’s navigation of our client’s website or app; Images and other content; Data described in the Cookies and Automated Data Collection section below; and Any other data that our clients choose to transmit to us (or have us collect on their behalf) to provide the Services. Depending on the service, this may include:Transaction history (e.g., goods or services purchased from the client, date, price, sales channel); Customer-level segmentation information (e.g., category affinity scores, gender) Uses of Service Data Subject to our contractual obligations, and depending on the particular Services, we use the information described above as follows: To provide the Services, including to:allow clients to customize, personalize, optimize, target and automate marketing and other communications campaigns through various channels, including mobile messages, email, websites or apps, as applicable (for example, in the context of providing service to a shoe brand, we may do this by creating interest-based categories for that brand based on your interactions with that brand, such as an interest in particular kinds of women’s shoes, and we may use cookies and similar technologies to “remember” you in order to help tailor more relevant ads and communications to you for that brand); provide data and feedback to our clients in connection with the provision of our Services; facilitate and improve the Services, which may include analyzing usage trends, tracking the types of questions we receive and providing support to our clients and visitors to our websites; To enforce the legal terms that govern the Services; To comply with law and protect rights, safety and property; and For other purposes requested or permitted by our customers or users. Disclosures of Service Data Subject to our contractual obligations, and depending on the particular Services, we disclose the information described above as follows: To provide the Services; To enforce the legal terms that govern the Services and our business; To comply with law, and where we deem disclosure appropriate to protect rights, safety and property (for example, for national security or law enforcement); As part of a business sale, merger, consolidation, change in control, transfer of substantial assets or reorganization; or For other purposes requested or permitted by our customers or users. For those purposes, we may disclose information to our affiliates and other entities that help us with or who are involved with any of the above. Personal Data Rights and Choices To exercise any rights you may have under privacy or data protection laws relating to Service Data, you should contact the Movable Ink customer on whose behalf we process the Service Data. If instead you contact us and identify the relevant customer, we may refer the request to the relevant customer and cooperate with their handling of the request, subject to any special contractual arrangement with that customer. 2. Privacy Practices Specific to Business Data Types of Business Data We collect: Identifiers, e.g., name, email address, phone number, and IP address; Professional or employment-related information, e.g., your title and the name of your employer; Commercial information, e.g., your purchasing history; Financial information, e.g., payment information; Communications, e.g., responses to polls or surveys, questions, comments, or requests you send us; Audio or video information, such recordings of meetings; Internet or other electronic network activity information, e.g., browsing history, search history, and interactions with our emails and digital platforms (including, but not limited to, whether you open our emails) and third party websites and applications, and details about your browser, device, and internet connection, all as further detailed in Section 3 of this Privacy Policy; and Inferences we generate from the Personal Data described above. Uses of Business Data Movable Ink uses Business Data as follows: To manage our customer relationships and deliver our services; To send you information about our products and services, including marketing communications; To respond to your questions, concerns, or customer service inquiries; To analyze market conditions and use of our services; To customize the content and advertising you see on our website, across the Internet, and elsewhere; To create anonymized, de-identified, or aggregated data, which we may use and disclose without any limitation; To enforce the legal terms that govern our business and online properties; To comply with law and protect rights, safety and property (for example, making disclosures that we believe are required or otherwise appropriate for national security or law enforcement); As part of an actual or potential business sale, merger, consolidation, change in control, transfer of substantial assets or reorganization; and For other purposes requested or permitted by our customers or users. As part of a few of these uses of Business Data, during the 12 months leading up to the effective date of this Privacy Policy, we may have “sold” and “shared” (as those terms are narrowly defined under the California Consumer Privacy Act (“CCPA”)) California residents’ internet or electronic network activity (like a record of a browser’s visit to our website) and identifiers (like IP addresses) to marketing and advertising services to assist with such activities. This practice continues today. We do not “sell” or “share” personal data (as those terms are defined under the CCPA) if we have actual knowledge that the consumer is less than 16 years of age. California residents who wish to exercise a CCPA right to opt out of our “selling” or “sharing” of their California personal data can visit our Your Privacy Choices page. Retention of Business Data We plan to hold your information until we determine that we no longer need it to fulfill the purposes set forth in this Privacy Policy and are not legally required to retain it for longer. Because we may collect and use the same category of personal data for different purposes and in different contexts, there is not typically a fixed retention period that always will apply to a particular category of personal data. Also, our specific retention practices may vary by jurisdiction. For example, the chart below lists the categories of California personal data we collected about California residents in the last 12 months, along with examples of how long we typically would intend to retain those types of personal data in the particular situations described below. However, these are not necessarily the only retention periods applicable to California personal data, and data about residents of other states and countries may be handled differently. Category of personal data regarding California residents Examples of how long we normally plan to keep this information Identifiers If we collect an individual’s email when they sign up for marketing emails, we plan to retain it until they unsubscribe from those emails, and then indefinitely after that to comply with their unsubscribe request. Professional or employment-related information If we collect this information about an individual in the context of a request for marketing materials, we typically retain it as described in the row above. Commercial information We may retain information on a person’s interest in our products for up to three years after their or their organization’s last contact with us Financial information We retain payment information associated with a transaction for seven years after the transaction Communications Because communications could contain any type of record and pertain to any type of matter, retention periods vary. Audio or video information If a customer leaves us a voicemail, we typically dispose of it shortly after receiving it and responding to it. Internet or other electronic network activity information We retain logs associated with account logins from California IP addresses on our own platform for several years for account authentication, fraud detection, and other security purposes. Inferences derived from other personal data We typically retain inferences for the same period of time for which we retain the underlying data Disclosures of Business Data For those purposes, we may disclose information to our affiliates and other entities that help us with or are otherwise involved with any of the above. For example, we may disclose Business Data: To our corporate affiliates: We may disclose Personal Data to any subsidiaries, parent companies, or other affiliated entities. To service providers and other vendors: We may disclose Personal Data to service providers that help us with our business, such as companies involved with website hosting, payment processing, information technology, security, advertising, analytics, and marketing. To customers and other counterparties. For legal issues: We may disclose Personal Data to legal authorities and others where such disclosure is permitted or necessary to comply with or address applicable laws, regulations, or legal process. For example, we may disclose Personal Data to law enforcement or a government authority when we determine this is appropriate…