EIDR | The Universal Media Identifier Skip to content Our Work Show submenu for Our Work Unique Identifiers Media Supply Chain Discoverability Content Authenticity Media Distribution Metadata Standards & Interoperability Use Cases Get Involved Show submenu for Get Involved Join EIDR Pricing Opt In or Out Request a Speaker About Us Show submenu for About Us Organization How We Work Participating Companies Board of Directors Meet Our Team Schedule FAQ News Show submenu for News InsEIDR News 2026 APM Presentations Members Show submenu for Members Documentation Submit a Help Desk Ticket Current Members Show submenu for Current Members Attend Training Causeway Login Join a Working Group Registry Login Prospective Members Show submenu for Prospective Members Onboarding Process Open main navigation Close main navigation Our Work Show submenu for Our Work Unique Identifiers Media Supply Chain Discoverability Content Authenticity Media Distribution Metadata Standards & Interoperability Use Cases Get Involved Show submenu for Get Involved Join EIDR Pricing Opt In or Out Request a Speaker About Us Show submenu for About Us Organization How We Work Participating Companies Board of Directors Meet Our Team Schedule FAQ News Show submenu for News InsEIDR News 2026 APM Presentations Members Show submenu for Members Documentation Submit a Help Desk Ticket Current Members Show submenu for Current Members Attend Training Causeway Login Join a Working Group Registry Login Prospective Members Show submenu for Prospective Members Onboarding Process Find an EIDR Find an EIDR Every Story Has an Identity Content Connected - Data Simplified What is EIDR? Every Story Has an Identity. EIDR is a universal identifier system for movies, television, sports, and other audiovisual content. Built and governed by the media industry, EIDR helps organizations identify and connect content consistently across platforms, partners, and systems. Modern media workflows depend on different organizations being able to recognize the same content the same way. Without shared identifiers, titles, versions, edits, and related assets become difficult to reconcile across the global supply chain. EIDR provides a trusted reference framework that improves interoperability, reduces duplication, supports automation, and helps metadata move more reliably between companies and technologies. Today, EIDR supports workflows across studios, streaming platforms, distributors, archives, transportation, hospitality, and emerging AI and content authenticity ecosystems. Because global storytelling depends on trusted identity. Top Benefits of Using EIDR Unique Identifiers EIDR assigns one permanent ID to every title and version. This removes ambiguity, prevents duplicates, and keeps all partners working from the same source of truth. Supply Chain Efficiency EIDR reduces mismatches, duplicate records, and ingestion errors across platforms. This speeds deliveries, cuts exceptions, and keeps your entire supply chain running smoothly. Unified Identity EIDR provides members with a growing set of alternate identifiers. This enables automated matching across data sources and helps ensure consistent identification. More EIDR Benefits Access To Resources Unlimited ID Creation Create unlimited EIDR records for titles, edits, seasons, episodes, and variants. No per-ID fees, enabling large-scale catalog operations. Unlimited API Usage Use the full EIDR API without rate limits. Supports real-time integration across CMS, QC, delivery, and partner workflows. Registry Search Perform comprehensive searches across the entire EIDR registry. Improves matching accuracy and reduces manual reconciliation. Alternate ID Mapping Map internal, vendor, and platform IDs to EIDR. Enhances interoperability and simplifies catalog alignment. Sandbox Access Test integrations safely in a dedicated non-production environment. Ideal for development, QA, and vendor onboarding. Documentation Access Full access to detailed API docs, schema guides, and implementation resources. Members receive updates first and can request clarifications. Data Quality & Workflow Metadata Authority Use authoritative, structured metadata trusted across the global media supply chain. Reduces ambiguity and improves system-to-system matching. Deduplication Services Benefit from EIDR’s dedupe rules and review processes. Ensures clean, accurate records and avoids conflicting entries. Workflow Efficiency Integrate IDs into automated pipelines to streamline operations. Reduces manual work and speeds delivery. Use Case Support Receive guidance on film, TV, sports, FAST, and global metadata workflows. EIDR helps tailor best practices to your ecosystem. Support & Training Onboarding Support Getting started could not be easier! EIDR staff can help with bulk ID creation, catalog cleanup support, and more! Technical Support Priority help desk support for issues, questions, and integration troubleshooting. Members get faster, more detailed responses. Training Team training, API walkthroughs, and workflow onboarding included. Helps new users adopt EIDR quickly and correctly. Governance & Influence Working Group Access Join committees that define metadata standards, content authenticity, governance rules, and feature priorities. Influence the future of the registry. Standards Participation Engage in EIDR’s work with C2PA, MovieLabs, SMPTE, IPTC, and global ID ecosystems. Gain early access to specifications and pilots. 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