European Interactive Digital Advertising Alliance (EDAA) Home Key Resources The Digital Services Act (DSA) creates extensive changes affecting multiple stakeholders across the digital ecosystem and broader society. The stakes for misunderstanding DSA requirements are substantial, making professional guidance essential for organisations navigating these obligations. Read More The EDAA’s consumer-facing programme is pan-European and industry-wide, backed by credible compliance and enforcement mechanisms. Its evolution is driven by consumer research and has gained widespread uptake in the market. The EDAA is well positioned to complement the objectives of the DSA. Download Your Online Voices: Your Voice, Your Choice is the largest Consumer Conversation of its kind and shows the perceptions and expectations of consumers in relation to data-driven advertising. The findings will contribute to the upcoming developments of the EDAA Self-Regulatory programme. Download About us The European Interactive Digital Advertising Alliance (EDAA) manages the European self-regulatory programme for Data-Driven Advertising (or Online Behavioural Advertising/OBA). Its main purpose is to provide companies involved in data-driven advertising across Europe the ‘AdChoices Icon’, a consumer-facing, interactive symbol that links consumers to an online portal, www.youronlinechoices.eu, where consumers can find easy-to-understand information about data-driven advertising as well as a mechanism for exercising informed choice over tailored, personalised ads. Online Advertising & Privacy EDAA offers European citizens greater transparency, choice, and control over their online advertising and privacy preferences and provides easy-access information about how data-driven advertising works in practice. To find out more how you can manage your own online advertising and privacy preferences, or about how data-driven advertising supports the digital content, services, and applications you enjoy, at little or no cost whilst delivering relevant ads on the websites you visit, go to YourOnlineChoices.com. Solutions For Consumers: EDAAs Self-Regulatory Programme is at the forefront of supporting responsible advertising practices to ensure European citizens have more transparency, choice and control in relation to data-driven advertising. Find out more here. For Companies: EDAAs Self-Regulatory Programme involves hundreds of companies and has been developed by leading European bodies across the digital advertising ecosystem, from publishers to advertisers. To implement and enforce pan-European standards on the practice of OBA and in doing so, offering business solutions which respond to growing concerns around privacy. Find out more here. Find out more about the governing European principles Visit www.youronlinechoices.eu How online behavioural advertising works Learn more about OBA What we do for consumers EDAAs Self-Regulatory Programme is at the forefront of supporting responsible advertising practices. It ensures that European citizens have greater transparency, choice and control in relation to data-driven advertising. TRANSPARENCY TRANSPARENCY The OBA icon appears in or around online ads or on websites where OBA data may be collected. It lets you know that companies involved in serving these ads are respecting EDAA’s self-regulatory principles. The icon is also linked to the Consumer Choice Platform at www.youronlinechoices.eu where you can find a wealth of information about data-driven advertising. CHOICE CHOICE The Consumer Choice Platform at www.youronlinechoices.eu enables you to choose whether to opt-out or opt-in to receiving OBA from the companies listed on our platform. The site is also accessible by clicking on the AdChoices icon, which appears in or around online ads or on websites where OBA data may be collected. CONTROL CONTROL By using the opt-in or opt-out tool (Consumer Choice Platform) a www.youronlinechoices.eu you can control whether to receive tailored ads from the companies listed on the Platform, giving you control of your online advertising privacy preferences. Go to your countrys page on YourOnlineChoices if you wish to file a complaint. Go to www.youronlinechoices.eu What we do for companies EDAA’s Self-Regulatory Programme offers a technology-neutral solution to growing digital privacy concerns, rebuilding trust through enhanced transparency, choice and control. At the same time, ensuring the online advertising industry can continue to do what it does best, inform, empower and innovate! Apply Join the Self-Regulatory Initiative and apply to use the EDAA’s tools (AdChoices Icon and/or Consumer Choice Platform) for your online ad campaigns. 1 2 Integrate Integrate the EDAA’s tools across your company’s online advertising practices, to better inform and empower consumers. Comply Self-Certify your compliance within 6 months of joining the Programme. Participating companies acting as Third-Parties must also complete an Independent Certification to obtain their Trust Seal. 3 Find out more about what we do for companies Governing Associations Contact us Avenue Louise 54 1050, Brussels Email: info[at]edaa[dot]eu Recent posts Own Your Story: Under the Cannes Sun August 7, 2026 YourOnlineChoices.eu Sign up for EDAA news Email address: Organisation Leave this field empty if you're human: © 2026 EDAA - Read our Privacy Policy & use of Cookies Sign up now for EDAA updates