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Search Quick links:Sell on Amazon Fulfillment by Amazon StartLearn how to sell Register as a Seller Step-by-step guide to create your seller account Start your Selling Journey Check the guide to selling after account is created List your Product Find out how to create your product listing Unlock New Seller Incentives Get benefits worth 41,000 using NSI guide NewNew Seller Incentive worth ₹41,000 Whether you're listing your first product or growing your inventory, the New Seller Incentive Program is designed to support every step of your selling journey Take a simple quiz and subscibe to our newletter GrowIncrease your reach Seller Success Guide Explore growth opportunities Amazon Selling Programs Learn more about programs that suit your business Sell Globally Expand your reach by selling worldwide Register your Brand Build loyalty with exclusive brand tools ResourceAmazon Brand e-book A comprehensive guide for sellers, outlining essential marketing strategies and actionable steps to grow and thrive as a brand on Amazon. Take a simple quiz and subscibe to our newletter Fees & SavingsEstimate fees and explore offers Overview of Fee Structure Explore Amazon's robust fee structure Take a simple quiz and subscibe to our newletter Resources & ToolsSeller tools & blogs Seller App Manage your business on the go Selling Tools Growing your business made simple Sell on Amazon Blogs Read more on trending ecommerce topics ResourceBeginner's Guide A complete guide for sellers looking to expand their business by starting to sell on Amazon.in. Take a simple quiz and subscibe to our newletter Support & MoreEvents and assistance Amazon Seller Events Check schedule & event highlights Contact Us Reach out to us with your queries Seller Spotlight!Founder of Cheeky Chunks How a cool twist on umbrellas brought success to Pratik Doshi. Check how his journey lead to a cheeky cool start-up in Mumbai to become a national sensation via Amazon. Take a simple quiz and subscibe to our newletter Log in Start Selling Get up to 70% fee savings in 1800+ categories Know More! Start Learn how to sell Register as a Seller Step-by-step guide to create your seller account Start your Selling Journey Check the guide to selling after account is created List your Product Find out how to create your product listing Unlock New Seller Incentives Get benefits worth 41,000 using NSI guide NewNew Seller Incentive worth ₹41,000 Whether you're listing your first product or growing your inventory, the New Seller Incentive Program is designed to support every step of your selling journey Grow Increase your reach Seller Success Guide Explore growth opportunities Amazon Selling Programs Learn more about programs that suit your business Sell Globally Expand your reach by selling worldwide Register your Brand Build loyalty with exclusive brand tools ResourceAmazon Brand e-book A comprehensive guide for sellers, outlining essential marketing strategies and actionable steps to grow and thrive as a brand on Amazon. Fees & Savings Estimate fees and explore offers Overview of Fee Structure Explore Amazon's robust fee structure Resources & Tools Seller tools & blogs Seller App Manage your business on the go Selling Tools Growing your business made simple Sell on Amazon Blogs Read more on trending ecommerce topics ResourceBeginner's Guide A complete guide for sellers looking to expand their business by starting to sell on Amazon.in. Support & More Events and assistance Amazon Seller Events Check schedule & event highlights Contact Us Reach out to us with your queries Seller Spotlight!Founder of Cheeky Chunks How a cool twist on umbrellas brought success to Pratik Doshi. Check how his journey lead to a cheeky cool start-up in Mumbai to become a national sensation via Amazon. Log in Start Selling Quick links:Sell on Amazon Fulfillment by Amazon Start Selling Start selling Know More See What’s Buzzing From seller tips to AI tools, creator stories to expert advice , discover videos to help you sell smarter Follow #SellonAmazon With Zero Referral Fees, Every Sale Event Order Delivers More Revenue Calculator Calculate your Profitability1 Use Revenue Calculator to preview your exact fee breakdown before you make a sale, so you can better understand your costs upfront. Calculate now 1Results provided by the Revenue Calculator are estimates only. Actuals costs may vary. Seller Fee Savings Across Products Check revised fees across all categories How to make these fee reductions work for you Whether you're an existing seller or just getting started, here's how you can put them to work. List more products on Amazon Fee reduction provides an opportunity to add more products in these price bands providing higher chances of growth. Price More Competitively With lower fees, you may explore an opportunity to price more competitively especially in price-sensitive categories. Reinvest Savings into business You may consider channeling savings into deals, discounts, or promotions to potentially reach more customers. Not Selling on Amazon Yet? This might be a great time to start With fee reductions across multiple categories and price bands, this is a great time to register as a seller on Amazon, list your products, and start selling from day one. On an average 60% of the new sellers get their first sales within 4 weeks of starting their business.2 Build your Brand with Us 300M+ Unique visitors per year visit Amazon.in.2 99.3% Indian pincode reach for delivery.2 38K+ Sellers achieved their highest-ever single day sales during festive events.2 14L+ Sellers are selling on Amazon.in.2 Craft your success story with us Sale events Tools to scale Seller dashboard Sale events Participate in Amazon.in sale events Amazon's premier shopping events - including Great Indian Festival, Prime Day, and seasonal sales - create multiple high-volume selling windows annually. With 5-7x customer traffic surge and special promotional features, sellers can boost visibility and sales across categories while reaching Prime members and new customers. Watch full video "Our first Great Indian Festival was a big surprise for us, we saw a surge of 10x in sales and last year Amazon helped us close a 2 Cr B2B deal which we fulfilled in 48 hours".3 Ankush Dadu Director, Anand Sweets and Savouries In 2024, sellers saw a 40% and 50% surge in sales respectively during Prime Day and Great Indian Festival.2 Tools to scale Boost business with advanced seller tools Make data-driven decisions with access to 40+ real-time business metrics, automated tools for pricing, inventory, and advertising to drive growth. Watch full video "We use many Amazon tools like Amazon Pi, Brand Analytics and Consumer Voice, which helps us in understanding the demand pattern, improve products & launch better offerings".3 Prashanta Roy Head of Digital commerce, Waree Energies Limited Access tools that help sellers automate pricing, inventory, and advertising decisions daily. Seller dashboard Manage your business anytime, anywhere Track daily performance, check real-time order notifications, inventory alerts, and customer insights through a centralized platform that processes over 28,000 orders daily across India. Watch full video "Using the Amazon dashboard and Account Management support, we were able to get firsthand insight into customer behaviour & demand patterns".3 Sudeep N Co-founder & CEO, Waterscience Respond 2.5x faster to customer queries using the mobile Seller Central app.4 Downloadable resources for you Grow your brand with our brand e-book Download Brand e-book ✕ Answer 4 simple questions and download the Beginner's guide to selling on Amazon.in What product category are you selling or planning to sell on Amazon?* How can we reach out to you?* Please give us another means to reach you?* What is your biggest challenge in starting to sell on Amazon?* Setting up my account Listing products Understanding fees and pricing Download now Disclaimer - By entering your details and clicking on 'Submit', you hereby agree and acknowledge that the information submitted by you as part of this form will be used in accordance with the Amazon Privacy policy. By submitting your phone number, you also consent to be contacted by Amazon or any person acting on behalf of Amazon. ✕ Answer 4 simple questions and download the Brand e-book What product category does your brand sell in?* How can we reach out to you?* Please give us another means to reach you?* Are you just exploring or ready to start selling?* Just exploring Ready to start Download now Disclaimer - By entering your details and clicking on 'Submit', you hereby agree and acknowledge that the information submitted by you as part of this form will be used in accordance with the Amazon Privacy policy. By submitting your phone number, you also consent to be contacted by Amazon or any person acting on behalf of Amazon. 25% new brand owners on Amazon.in get their first one lakh in sale within 100 days of launch on average.1 ✕ Question 2 of 3 Have you heard about any of the Amazon selling programs? Amazon Brand Registry Amazon Launchpad Amazon Business ✕ Question 2 of 3 Have you heard about any of the Amazon selling programs? Amazon Brand Registry Amazon Launchpad Amazon Business ✕ Question 2 of 3 Have you heard about any of the Amazon selling programs? Amazon Brand Registry Amazon Launchpad Amazon Business ✕ Question 3 of 3 Which category are you most interested in? Electronics Fashion & beauty Grocery Back to page ✕ Question 3 of 3 Which category are you most interested in? Electronics Fashion & beauty Grocery Back to page ✕ Question 3 of 3 Which category are you most interested in? Electronics Fashion & beauty Grocery Back to page Help always on hand - Amazon Seller app The Amazon Seller app is packed with features to help you manage and grow your e-commerce business wherever you are. It gives you the freedom to take care of business details right from your phone or tablet. Start selling today! Put your products in front of millions of customers who search for Amazon.in everyday. Start selling 1 Amazon Internal Data, 2023 2 Amazon Internal Data, 2024 4 Amazon Global Data, 2024 3 Disclaimer The above information and claims have been provided by the independent third party Sellers and displayed by Amazon.in on an 'as-is' basis. Amazon.in makes no representations as to the accuracy, correctness, reliability or validity of such claims and information and does not provide any guarantees or warranties of any kind, express or implied, whatsoever in relation to the same. Frequently Asked Questions Get answers to the frequently asked questions about selling on Amazon.in How do I sell on Amazon India? To sell on Amazon India, register as a seller on sell.amazon.in, list your products, set competitive prices, and choose a fulfilment method, either Fulfilment by Amazon (FBA) or self-ship. Amazon provides step-by-step onboarding support and tools to help you start selling from day one. What are the best Amazon seller tools to grow my business? Amazon offers 40+ seller tools including Listing IQ for optimising your product listings, Pricing IQ for automated competitive pricing, Restock Plus for smart inventory replenishment, and the Amazon Seller App for managing your business on the go. These tools help you make data-driven decisions and scale faster. I am a woman entrepreneur and I am already selling on Amazon. Can I be a part of the Saheli program? Yes. Please fill the form available in the 'Apply now' section. We will review your submission and get back to you. Can I avail all the benefits, if I am already selling on Amazon? Your products and story will be added to Amazon Saheli Store. Free imaging and cataloguing, account management, subsidized referral fee and onboarding training support are meant to help woman entrepreneur who has not started selling on Amazon. As you are already selling on Amazon yo…