Register — Political Ads About Political Ads FAQ Principles & Guidelines Resources Join News À propos de la Publicité politique FAQ Principes Ressources S’inscrire Actualités Back Registration & Fees Participants Back Inscription et frais Participantes About Political AdsFAQPrinciples & GuidelinesResources Join Registration & Fees Participants NewsÀ propos de la Publicité politiqueFAQPrincipesRessources S’inscrire Inscription et frais Participantes Actualités Register for the DAAC’s Political Ads Program Thank you for your interest in the DAAC’s Political Ads Program. This program is designed to support transparency in political advertising in Canada by providing standardized tools to disclose, track, and make political ads accessible to the public. Participation includes access to two program components: icon licensing and serving, and the ad registry. You may choose to use one or both, depending on your needs. Program fees support icon licensing, access to the DAAC platform, and ongoing program administration. 1. Icon License and Icon-Serving Enables the use of the DAAC Political Ad icon on digital ads, providing clear, standardized disclosure to users. What this includes: Licensing to use the Political Ad icon in Canada Access to the DAAC icon-serving platform Ability to serve the icon dynamically across campaigns API access and volume discounts available Fees: Annual icon licensing fee: $500 CAD Icon impressions: $0.25 CPM Volume discounts available. 2. Ad Registry Supports the storage and public display of political ads to enhance transparency and accountability. What this includes: Centralized storage of ads served Public-facing, customizable registry interface Upload via CSV or API integration Discounts available for small and mid-sized organizations Fees: Annual fee starting at: $5,000 CAD Fees are reduced to $2,500 CAD per year when bundled with an icon license. Register for the Program Click Here to Register Eligibility Participants are responsible for ensuring compliance with all applicable registration requirements under Elections Canada, or relevant provincial or territorial election laws. Important Note on Expense Reporting Program participation fees may need to be included in the reporting of partisan or election advertising expenses and may be subject to applicable spending limits, depending on when the advertising appears. Digital Advertising Alliance of Canada PO Box 97045, Toronto, Ontario, M6R 3B3 Associations of DAAC Association of Canadian Advertisers Association of Creative Communications Agencies Canadian Marketing Association Canadian Media Directors' Council Institute of Canadian Agencies Interactive Advertising Bureau of Canada The Political Ads Program is a self-regulatory program that helps enable transparency in online political advertising for Canadian consumers. The Digital Advertising Alliance of Canada (DAAC) is a national non-profit that develops and administers self-regulatory programs to enhance transparency, accountability, and consumer trust in digital advertising. Privacy Policy Contact Us AdChoices Associations de DAAC Association canadienne des annonceurs Association des agences de communication créative Association canadienne du marketing Bureau de la publicité interactive du Canada Canadian Media Directors' Council Institute of Candian Agencies Le programme Publicités politiques est un programme d’autoréglementation qui contribue à assurer la transparence de la publicité politique en ligne pour les consommateurs canadiens. L’Alliance de la publicité numérique du Canada (DAAC) est un organisme national sans but lucratif qui élabore et administre des programmes d’autoréglementation visant à renforcer la transparence, la responsabilisation et la confiance des consommateurs envers la publicité numérique. Politique de confidentialité Contactez-nous Choix de pub © 2026 Digital Advertising Alliance of Canada