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Here at Rokt we are committed to protecting your privacy—it is the cornerstone of our business. As you’ll find below, our privacy policy is centered around your legitimate interest and consent. We provide it in multiple languages. If you are an advertiser or ecommerce company and would like to know more about how Rokt can help you grow your business, click here to request a demo or here to read some of our client case studies. View the Privacy Policy in: Spanish | German | French | Dutch | Japanese | Swedish | Norwegian | Finnish | Danish  | Italian Updated July 13, 2026 (Access the Privacy Policy archive here). As of July 13, 2026 the main changes to the Privacy Policy are as follows: Updates to reflect Rokt's adherence to and certification under the EU-U.S. Data Privacy Framework, the UK Extension to the EU-U.S. Data Privacy Framework, and the Swiss-U.S. Data Privacy Framework. Updates to reflect changes to Rokt's product offerings following the acquisitions and integrations of ShopCanal, Inc. and mParticle, Inc. (and its subsidiaries, mParticle Limited (UK), mParticle Limited (Canada), mParticle Pty Ltd (Australia), Indicative, Inc., and Vidora, LLC). Changes to the ‘How do I restrict or opt out of Offers?’ section following updates to Rokt’s processes About Rokt What does Rokt do? What are the consequences of opting into Rokt’s Offers? Our commitment to privacy What is Personal Information? Types of Personal Information we collect, when, why and from whom (our basis for processing) Use and disclosure of your Personal Information Disclosure of your Personal Information to recipients ‘overseas’ Information security safeguards Data retention How we use Tracking Technologies What this Privacy Policy does not cover Your privacy rights How do I withdraw consent / unsubscribe from marketing communications?‍ How do I restrict or opt out of Offers?‍ Additional disclosures in relation to the mParticle Platform‍ Additional privacy disclosures for California residents‍ Children’s privacy‍ Complaints‍ Changes to this Privacy Policy‍ Whom to contact about this policy This Privacy Policy and Notice at Collection (“Privacy Policy”) explains how Rokt® entities (“Rokt”, “us”, “our”, and “we”), collect and use Personal Information (defined below) and sets out the basis on which Personal Information we collect from or about you will be processed by us. This document aims to provide concise, transparent, intelligible and easily accessible information about how we process personal data – please read it. This Privacy Policy applies to all users of Rokt experiences provided via rokt.com and other related Rokt websites and platforms (“Rokt Owned Sites”), and Rokt technology that is integrated on third-party partner websites, app or mobile-device applications (“Partner Sites”) (collectively, “Rokt Sites”). This Privacy Policy also applies to individuals who engage with Rokt in their professional capacity on behalf of their company or employer in business dealings with Rokt. Therefore, "you" and "your" means, depending on the context, either end-consumers who interact with Offers, or representatives of Partners, Advertisers, or other business partners of Rokt. This Privacy Policy does not apply where Rokt processes your Personal Information on behalf of any Partners to enable those Partners to serve their own Offers and not those of any other Advertiser. Please consult the privacy policies or notices of those Partners to understand how they use your Personal Information. If you are a Rokt employee or contractor, or if you apply for a job with Rokt, your Personal Information collected in the employment or job applicant contexts ("HR Data") will be subject to separate privacy policies that we provide to you where and when appropriate. This Privacy Policy replaces and supersedes the last version of this Privacy Policy for all users. It should be read in conjunction with the Rokt Cookie Policy. About Rokt Rokt is the global leader in ecommerce technology, empowering companies to unlock incremental value from every transaction by delivering relevant messages, offers, and products at the moment customers are most likely to convert. Rokt’s advanced machine learning platform and scaled network powers billions of global transactions annually for leading brands worldwide, including Live Nation, AMC Theatres, PayPal, Uber, Hulu, Staples, GoPuff, Lands’ End, and HelloFresh. Headquartered in New York City and operating in 15 countries across North America, Europe and the Asia-Pacific region Rokt is recognized as one of the fastest-growing private companies in the US. Rokt continually invests in the development of its technology and expansion of its product portfolio, including by way of recent strategic acquisitions to include the Rokt Catalog, Aftersell by Rokt, Upcart by Rokt, and mParticle by Rokt technologies, platforms, applications and services. To learn more, visit Rokt.com What does Rokt do? Rokt provides services to ecommerce companies (“Partners”) that allow you to receive offers, promotions, product recommendations, coupons, discounts, app download invitations, and calendar subscription invitations to purchase goods and products, and to interact with other marketing services (including during or after a transaction) (collectively, “Offers”) from third-party advertisers or merchants (“Advertisers”), displayed on Rokt Sites. You may choose to sign up to receive communications in respect of such Offers, including by email, phone or SMS, from Advertisers or Partners, and from Rokt. Rokt also provides the Rokt Catalog service, allowing Partners to sell additional products offered by third-party sellers ("Brands"). Additionally, Rokt provides “mParticle by Rokt”, which enables enterprise customers to (1) collect, organize, synchronize and analyze data from applications, websites, connected devices, and offline data sources, and (2) distribute such data to various service providers, including analytics, artificial intelligence, monetization, data warehousing and other services, all through the use of our core customer data service, our data analytics service, and Cortex, a machine learning or artificial intelligence service (collectively, the “mParticle Platform”). For more information about the mParticle Platform and its collection and use of Personal Information, please visit https://www.mparticle.com/privacypolicy/. ‍ What are the consequences of opting into Rokt’s Offers? There is no obligation for you to sign up to Offers, at all. If you sign up to any Offers, we may share your Personal Information, where applicable, with the party identified in the Offer, so that any Offers they have offered may be fulfilled by them, and so they may provide further information associated with such Offers, as further detailed below under ‘Use and Disclosure of your Personal Information’. Importantly, there are no negative consequences if you do not sign up to an Offer, nor are you prevented from accessing the services in future from that company – simply no further action will be taken in respect of that Offer. Our commitment to privacy Rokt takes your privacy very seriously and is committed to protecting it, as well as securing the data entrusted to us by Partners, Advertisers and you. We understand that you will only use our service if you can trust us to protect your Personal Information and use it appropriately. For more information on the steps we take to secure your data, see ‘Information security safeguards’ below. Rokt complies with the EU-U.S. Data Privacy Framework (EU-U.S. DPF), the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework (Swiss-U.S.DPF) (EU-U.S. DPF, UK Extension, and the Swiss-U.S. DPF, collectively, the "DPF") as set forth by the U.S. Department of Commerce. Rokt has certified to the U.S. Department of Commerce that it adheres to the EU-U.S. Data Privacy Framework Principles ("EU-U.S. DPF Principles") with regard to the processing of personal data received from the European Union in reliance on the EU-U.S. DPF and from the United Kingdom - and Gibraltar - in reliance on the UK Extension to the EU-U.S. DPF. Rokt has certified to the U.S. Department of Commerce that it adheres to the Swiss-U.S. Data Privacy Framework Principles ("Swiss-U.S. DPF Principles," and together with the EU-U.S. DPF Principles, the "DPF Principles") with regard to the processing of personal data received from Switzerland in reliance on the Swiss-U.S. DPF. This Privacy Policy describes how Rokt implements the DPF Principles for consumer Personal Data. As noted above, this Privacy Policy does not apply to our processing of HR data, and likewise, our DPF certification does not cover HR data. If there is any conflict between the terms in this Privacy Policy and the DPF Principles, the DPF Principles shall govern. To learn more about the DPF program, and to view our certification, please visit https://www.dataprivacyframework.gov/. What is Personal Information? “Personal Information” or “Personal Data” is information about you which (i) can be used to identify, contact or locate you; (ii) can be combined with other information that is linked to you; or (iii) is defined as “Personal Data” or “Personal Information” by applicable laws or regulations relating to the collection, use, storage or disclosure of information about you. Personal Information includes contact information (e.g. email address, telephone number), online information (e.g. IP addresses, device identifiers), and other data which can be used individually or in combination with other data to identify an individual (such as gender, marital status, age, or postcode). Types of Personal Information that we collect, when, why and from whom (our basis for processing) We collect and process a number of categories of Personal Information, on the basis of the legitimate interests of Rokt and its Partners and Advertisers: Personal Information you give us when you engage with us or sign up to Offers across Rokt Sites (such as your name and email address); Personal Information you provide to us through our various customer contact channels (such as your name, email address, phone number, and/or any other personal details you choose to provide when you contact us); Personal Information about you provided to us by Advertisers and Partners (as part of our services to them), such as your identifying details (such as email address, gender, age/DOB, postcode, title, phone num…