Walmart California Consumer Privacy Act Notice Skip to main Skip to footer About Business of Better Leadership Board of Directors Sam Walton Walmart Museum & History New Home Office Working at Walmart Sam's Club Walmart International Location Facts Policies Contact Walmart Purpose Opportunity Sustainability Community Ethics & Integrity Belonging Philanthropy ESG & Shared Value Reporting Health & Wellness News News Archive Media Library Events Contact Media Relations Investors Events Stock Information Financial Information Corporate Governance ESG Investors Investor Resources Suppliers Supplier Development Supplier Requirements Apply to be a Supplier Supplier Inclusion Sustainability for Suppliers Investing In American Jobs Sam's Club Suppliers Walmart Growth Summits Careers Ask Walmart search close search Powered by generative AI. Results may not fully be accurate. Use is governed by the Generative AI Guidelines and other applicable Walmart policies. 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We Recently Updated Our Privacy Notice Updates include: Updated “Contact Us” Information Walmart California Consumer Privacy Act Notice Summary This California Consumer Privacy Act Notice (“California Notice”) describes how we handle your personal information, the reasons we do so, and the rights you have as a California resident regarding your information. This Notice supplements the Walmart Privacy Notice.   This California Notice uses certain terms that have the meaning given to them in the California Consumer Privacy Act of 2018 (as amended by the California Privacy Rights Act of 2020) and its implementing regulations. What Are the Categories of Personal Information Collected? We may collect or receive (and may have collected or received during the 12-month period prior to the Last Updated date of this California Notice) the categories of personal information listed below. Not all categories will be collected or received for every individual. Basic Personal Identifiers, such as name, telephone number, physical address, email address, national identification numbers, driver’s license numbers, and signatures. Device Information and Online Identifiers, such as account login information, MAC address, IP address, cookie IDs, mobile ad IDs, and social media information. Internet and Other Network Activity Information, such as information about your browsing or search activity as well as your interactions with our websites, mobile applications, emails, or advertisements (for example keystroke patterns which help us determine if it is you or a bot who is interacting with us). Commercial Information, such as purchase and transaction history information (products or services you have purchased, rented, or returned), details about products associated with services you receive from or through us (e.g., car make, model, year, odometer reading, and Vehicle Identification Number when you visit our Auto Care Center), product reviews, travel and vacation information, and sweepstakes and contest entries. Communications, such as the content of emails, text messages, interactions with our bot (AI assistant chatbots) or other communications, call logs, and calendar information where Walmart is a party to the exchange. Demographic Information, such as age (including information about children under the age of 13 with respect to certain purchases and services (e.g., tobacco purchases), gender, citizenship, ethnicity, date of birth, family or marital status, household income, education, professional and employment information, family health, number of children, number of cars owned, and software or virtual assets owned. Financial Information, such as credit or debit card numbers, financial account numbers, and claims information. Biometric Information, such as voice prints, imagery of the iris or retina, face geometry, and palm prints or fingerprints. Geolocation, such as data about the location of your device, which may be imprecise (i.e., inferred from your device’s IP address). If you provide your consent, this data may be precise. For more information about precise geolocation, see the How Do We Collect Personal Information? > Collected Through Automated Means section of our Customer Privacy Notice. Sensory Information, such as audio, visual information, and other sensory information such as photographs and audio and video recordings. Background Information, such as background checks and criminal convictions. Inferences, such as individual preferences and characteristics. This may include inferences drawn from and related to shopping patterns and behaviors, intelligence, and aptitudes. Sensitive Personal Information: Government-issued identifiers (such as social security, driver’s license, state identification card, or passport number), account log-in and financial information (such as payment card details), and precise geolocation. What Are the Categories of Sources from Which We Collect Your Personal Information? We may obtain and combine personal information from different sources, as described in the How Do We Collect Personal Information section of the Walmart Privacy Notice and provided below: Provided directly by you or a member of your household Collected through automated means Obtained from other companies within our corporate family Obtained from external third-party sources Collected from another solution or asset Collected from other sources, when it is appropriate, to help us correct or supplement our records, improve the quality or personalization of our services, increase the appeal and relevance of advertising, and to prevent or detect fraud What Are the Purposes for Collecting Personal Information? We may use your personal information for the purposes described in the How Do We Use Your Personal Information section of the Walmart Privacy Notice and as provided below: Performing services, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing and conducting analytics services, providing storage, or providing similar services. Performing and providing advertising and marketing services, including targeted advertising. Conducting auditing and monitoring of transactions and engagement, including auditing related to counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance. Short-term, transient use, such as non-personalized advertising shown as part of your current interaction with us. Helping to ensure security and integrity and prevent fraud. Undertaking activities to verify or maintain the quality or safety of our services or devices and to improve, upgrade, or enhance them, such as training our AI. Debugging to identify and repair errors. Conducting business analysis, such as analytics, projections, identifying areas for operational improvement. Conducting research and development, including undertaking internal research for technological development and demonstration. Fulfilling our legal function or obligations. We use sensitive personal information for each of the purposes described above and to make inferences about customers, which we may use to promote certain products or services.   To the extent we process deidentified information, we will maintain and use the information in deidentified form and will not attempt to reidentify the information unless permitted by applicable law.   Automated Decision-Making Technologies Pre-Use Notice: We may use Automated Decision-Making Technologies to help us make decisions that could have a significant impact on you. If we implement those technologies, we will provide you with notice and you will be able to exercise any rights available to you as described in the “What Are Your California Privacy Rights?” section and accessible through “Your Privacy Choices”. Sale and Sharing of Personal Information We may sell or share personal information with third parties for various purposes including cross-context behavioral advertising or sharing among Walmart-affiliated entities. These kinds of disclosures may be deemed selling or sharing personal information under California law and you have the right to opt out of these disclosures.   We may sell or share for cross-context behavioral advertising purposes (and may have sold or shared during the 12-month period prior to the Last Updated date of this California Notice) the following categories of personal information to the following categories of third parties:   Category of Personal Information Sold or Shared (As defined under the “What Are the Categories of Personal Information Collected?” section) Category of Third-Party Recipient Basic Personal Identifiers Vendors for Business Operations that receive data to provide services to a Walmart entity (such as advertising networks, marketplace sellers, analytics providers, etc.). Business partners, including those that receive data for their own independent use and not to provide services to a Walmart entity. Device and Online Identifiers Vendors for Business Operations that receive data to provide services to a Walmart entity (such as advertising networks, marketplace sellers, analytics providers, etc.). Business partners, including those that receive data for their own independent use and not to provide services to a Walmart entity. Internet and Other Network Activity Information Vendors for Business Operations that receive data to provide services to a Walmart entity (such as advertising networks, marketplace sellers, analytics providers, etc.). Business partners, including those that receive data for their own independent use and not to provide services to a Walmart entity. Commercial Information Vendors for Business Operations that receive data to provide services to a Walmart entity (e.g., analytics providers, advertising networks, cloud storage providers, etc.). Business partners, including those that receive data for their own independent use and not to provide services to a Walmart entity. Communications Vendors for Business Operations that receive data to provide services to a Walmart entity (such as advertising networks, marketplace sellers, analytics providers, etc.). Business partners, including those that receive data for their own independent use and not to provide services to a Walmart entity. Demographic Information (If you provide your consent to process your sensitive personal information, in accordance with applicable privacy laws, your sensitive personal information may be processed for the purposes disclosed at the time of collection, but it will not be used for the purpose of targeted advertising). Vendors for Business Operations that receive data to provide services to a Walmart entity (e.g., analytics …