Learn more about FBA:Click HERE English Back SellBack Sell How to register as a seller New Seller Guide How to start selling Launch your brand Shipping and fulfilment GrowBack Grow New Seller Incentives Seller Rewards Program Small Business Program Fulfilment by Amazon Amazon Easy Ship Advertise your products Amazon Business Strategic Account Services Sell worldwide Apps, services and tools Seller stories LearnBack Learn Educational Resources Seller University Ecommerce business guide How to register as a seller Ten selling tips How to build a store FBABack FBA Fulfilment by Amazon FBA New Selection Program Amazon SEND Small Parcel Delivery Partnered Carrier Program PricingBack Pricing Cost of selling on Amazon Compare selling plans Product category fees Sign up ✕ Select your preferred language English - AU 中文 - CN Amazon Brand Registry Launch your brand with Amazon Enrol your brand in Amazon Brand Registry to become eligible to activate a suite of brand-building tools and protection benefits. Log in to Brand Registry Watch overview New to Brand Registry? Enrol your brand In 2023, more than 99% of product listings blocked or removed from the Amazon store were found by Brand Registry’s proactive controls.1 New Seller Incentives Get started with up to $75,000 in incentives for new sellers We invest in new brands at Amazon Australia. Enrol your brand in Amazon Brand Registry and meet the eligibility requirements to take advantage of the following: 5% credit on referral fees on your first $1,500,000 in eligible branded sales (up to $75,000 in value) $75 credit to create Sponsored Advertising campaigns Learn more Why create an Amazon Brand Registry account? Amazon Brand Registry is a free program that helps you protect your intellectual property (IP), manage your listings, and grow your business—whether or not you sell in the Amazon store. Secure your brand Detect and report suspected IP infringement with our powerful tools. Accurate submissions drive our feedback loops to block violations automatically—before they impact your brand or customers. Improve the customer experience We combine your product information with our automated protections and machine learning to help prevent inaccurate listings. You can also use brand tools to add enhanced content to your product detail pages. Monitor your progress Keep an eye on key metrics related to customer searches for your brand and products. You can also track protection metrics—both Amazon’s efforts and yours—in real-time across all our stores. “We found that the tools, the features, everything that we can do within the branded storefront can mimic what we’re doing on our website." Amazon AU Seller “Transparency has eliminated a lot of stress for us, now that we’ve got Amazon watching our back and our brand.” Amazon US Seller Join our growing list of enrolled brands Enrol your brand Build your brand Protect your brand FAQs Enrol your brand with Amazon Enrol your brand with Amazon – or get help with your intellectual property (IP) so you’re ready to enrol. Brand Registry Start your brand’s Amazon journey by enrolling it in Amazon Brand Registry for free. After enrolling, you become eligible to activate a suite of brand-building tools and protection benefits. You can enrol your brand even if you don’t sell in the Amazon store. You only need to meet two basic requirements: Brand name or logo: Have your brand name, or a logo that includes your brand name, permanently affixed to your products or packaging. Trademark: Have a pending or registered trademark for your brand name or logo that’s issued by the designated government trademark office of a country with a corresponding Amazon store. During enrolment, you’ll create a Brand Registry account and provide detailed information about your intellectual property and products, which helps us understand and safeguard your brand. Enrol your brand Find out more about enrolment requirements (login required) Download the Brand Registry Application Guide Did you know? Amazon Brand Registry can help increase the accuracy of product listings After enrolling your brand in Amazon Brand Registry, only you and other sellers associated with your brand can create or suggest updates to your product detail pages. That helps ensure the accuracy of your product information and improves the customer experience. IP Accelerator Don’t have a trademark for your brand name or logo? The Amazon IP Accelerator program can help connect you with Amazon-vetted legal service providers who are ready to take you through each step of the trademarking process. Find out more about IP Accelerator Build your brand with Amazon After enrolling your brand in Amazon Brand Registry, you become eligible to activate a suite of brand-building tools that help grow awareness for your brand, improve your consideration, increase your conversion rate, and build your brand loyalty. You can find each tool on the Build Your Brand page in Seller Central, along with a dashboard of metrics that help track and measure your brand-building efforts. Explore the Build Your Brand page Learn the lingo: awareness, consideration, conversion, and loyalty "Awareness,” “consideration,” “conversion,” and “loyalty” refer to different stages in the customer journey. Awareness: Customers recognize your brand and products. Consideration: Customers are deciding if your brand or products meets their needs. Conversion: Customers purchase your products. Loyalty: Customers continue purchasing your brand and products. Don't have an Amazon selling account yet? Sign up A+ Content Increase sales with better listings Showcase your products and tell your brand’s story by adding video, enhanced images, product-comparison charts, and other features to your product detail pages. A+ Content can help: Grow your brand awareness Improve your consideration Increase your conversion rate   Learn more about A+ Content    Watch tutorial  Brand Stores Design a store for your brand Create a free destination in the Amazon store to help customers explore your products and get to know your brand—no coding experience required.   Find out more about Stores    Watch overview  Brand Stores can help: Grow your brand awareness Increase your conversion rate Sponsored Brands Help customers discover your brand Create cost-per-click campaigns that appear in the Amazon store and feature a video or multiple products from your brand, along with a logo and headline.   Find out more about Sponsored Brands    Watch overview  Sponsored Brands can help: Grow your brand awareness Brand Analytics Get actionable performance data Make strategic decisions about your products and advertising using aggregated data from customer searches and purchasing behavior.   Find out more about Brand Analytics    Watch overview  Brand Analytics can help: Grow your brand awareness Improve your consideration Increase your conversion rate Build your brand loyalty Customer Reviews Track and manage product reviews Easily track reviews for your brand’s products and offer buyers a solution when reviews have a 1 to 3 star rating.   Find out more about Customer Reviews    Watch tutorial  Customer Reviews can help: Improve your consideration Sponsored Display Use machine learning to reach customers Create cost-per-click (CPC) campaigns that appear in and beyond the Amazon store and feature a product from your catalogue.   Find out more about Sponsored Display    Watch overview  Sponsored Display can help: Improve your consideration Sponsored Products Advertise in the Amazon store Create cost-per-click (CPC) campaigns that appear in the Amazon store and feature a product from your catalogue. Create a campaign in minutes, even if you’ve never advertised before.   Find out more about Sponsored Products    Watch tutorial  Sponsored Products can help: Increase your conversion rate Protect your brand After enrolling your brand in Amazon Brand Registry, you can enjoy peace of mind by taking advantage of layers of additional IP protection. Automatically benefit from machine learning and proactive protections that help block and prevent inaccurate product information, counterfeits, fraud, abuse, and bad actors—before they impact your brand and customers. Take advantage of a powerful tool that helps you detect and report a violation of your intellectual property. Track stats and insights related to your brand’s protection and monitor the impact of your infringement notices. If you meet additional requirements, you can access advanced protection tools and programs. At Amazon, we work hard to earn and maintain customer trust and are constantly innovating to prevent counterfeit products from reaching customers. Read our full report to learn more about our latest innovations. Read the Brand Protection report Report a Violation Report suspected infringement Use our self-service tool to search the Amazon catalogue for potential violations of your active trademarks, copyrights, and patents. Should you find a suspected infringement, you can submit a report. Each report strengthens our machine learning and automated protections. Accurate use of Report a Violation also helps you become eligible for Project Zero. Learn more about Report a Violation In 2023, more than 99% of blocked or removed listings were found by Brand Registry’s proactive controls, before a brand had to find and report them. Project Zero Drive counterfeits to zero Get the unprecedented ability to immediately remove counterfeit listings from the Amazon store. Each removal strengthens our machine learning and automated protections, and can help us identify bad actors as targets for prosecution.   Find out more about Project Zero    Watch overview  Transparency Authenticate every item Use unique codes to authenticate individual units, stop inaccurate and counterfeit products, improve customer engagement, and get valuable insights that can optimise your supply chain.   Find out more about Transparency    Watch overview  More than 2.7 billion product units have been verified as genuine through Amazon's Transparency program. Frequently Asked Questions Don’t see your question below? See our other Brand Registry FAQs (login required). What are the full requirements for enrolling a brand in Brand Registry? To enrol in Brand Registry: You must have a brand name, or a logo that includes your brand name, permanently affixed to your products or packaging. During enrolment, you will need to provide images that show your brand name or logo on your products or packaging. You must have an active, registered trademark or a pending trademark application for your brand name or logo that’s issued by the designated government trademark office of a country with a corresponding Amazon store. In some cases, you may also enrol with a pending trademark registration. See country-specific requirements (login required). You must be the trademark owner. If you are an authorised agent, have the trademark owner enrol the brand, then add you as an additional Brand Registry account user. The trademark for your brand must be in the form of a text-based mark (word mark) or an image-based mark with words, letters, or numbers (design mark). Note that trademarks can have different classifications based on their issuing trademark office. Your trademark text must match the brand name on your Brand Registry application. If your trademark is an image-based mark with words, letters, or numbers, you will need to upload a copy of the image during enrolment. It should match your trademark record exactly. You must have the trademark registration or application number provided by the designated government office. You must have a list of product categories in which your brand should be listed. If you have a Seller Central or Vendor Central account, use the same username and password to create your Brand Registry account. Do I …