DigitalAdvertisingAlliance.org Skip to main content RESOURCES FOR CONSUMERS MENU > YourAdChoices.com > YourAdChoices > WebChoices > AppChoices > Report a Complaint Main menu About Principles Participants Enforcement Resources Blog News Search form Search Facebook Twitter LinkedIn Provide Consumers with Transparency & Control Participate in the DAA's YourAdChoices Program The Digital Advertising Alliance (DAA) establishes and enforces responsible privacy practices across industry for relevant digital advertising, providing consumers with enhanced transparency and control through multifaceted Principles that apply to Multi-Site Data and Cross-App Data gathered in either desktop or mobile environments. The DAA is an independent non-profit organization led by leading advertising and marketing trade associations. The Digital Advertising Alliance (DAA) establishes and enforces responsible privacy practices across industry for relevant digital advertising, providing consumers with enhanced transparency and control through multifaceted Principles that apply to Multi-Site Data and Cross-App Data gathered in either desktop or mobile environments. The DAA is an independent non-profit organization led by leading advertising and marketing trade associations. Certify Your DAA Principles Adherence Use Our Icons to Self-Certify Connect consumers to real-time disclosures using any and all of the DAA's icon programs. The YourAdChoices icon is used to extend data collection information and control for interest-based advertising. The Political Ad icon enables transparency notices for "express advocacy" political advertising. License the icons to connect your brand directly with consumers and certify your adherence to the DAA Principles. Read the Latest Data on Consumer Awareness of the YourAdChoices Icon Political Ads Icon Learn More YourAdChoices Icon Learn More Use 'AdChoices' to Build Consumer Trust As technology, regulations and other changes challenge the market, it’s that much more important that you reassure consumers of the transparency and privacy control made possible through AdChoices. Brands and publishers need to ensure that they are meeting time-tested DAA Principles for consumer privacy engagement which complement state requirements, and public expectations. Learn More Integrate with the YourAdChoices Tools DAA currently offers three tools to help consumers request choices regarding data collection for interest-based advertising: WebChoices (for the desktop and mobile web environment); AppChoices (for the mobile app environment); and, most recently, YourAdChoices token choice tool -- which offers choice preferences in any environments based on use of token identifiers. By participating in these tools, you are honoring consumer control of data collection. YourAdChoicesAppChoicesWebChoices Leverage 'Cookies & Beyond' Resources The tech driving tailored advertising is transforming. DAA has implemented several initiatives to maintain and bolster brand-consumer engagement. By 2025, DAA expects all ad tech participants to have integrated with these new tools – tools that are now live or ready to test. Learn More BLOG July 22, 2026 Summit Snapshot: A View from the Enforcers – ANA Center for Ethical Marketing and BBB National Programs June 30, 2026 Summit Snapshot: Our Information Economy Depends on Responsible Data Use – A Vital Reminder for Us in California and Beyond May 28, 2026 I’m Just a Bill, and I’m Sitting Here on Capitol Hill: DAA and Ad Industry Visit Congress to Help Advance the SECURE Data Act (H.R. 8413) April 24, 2026 The SECURE Data Act: Landmark Proposed National Privacy Legislation Recognizes Need for Effective Self-Regulation More blog posts NEWS RELEASES Digital Advertising Alliance Presents 2026 'DAA Privacy Icon' Award to AAF's Clark Rector Survey Shows 88% of Americans Expect to Get Interest-Based Ads; Record 85% Now Recognize AdChoices Icon Industry Alert: Changes to Industry Choice Tools and Steps You Need to Take Digital Advertising Alliance Presents ‘Privacy Icon’ Award to Rudy Brioché and Federation for Internet Alerts for Policy Leadership and Life-Saving Innovation More News Releases RESOURCES YourAdChoices Icon & Ad Marker Creative Guidelines for CTV (PDF) YourAdChoices Icon & Ad Marker Creative Guidelines (PDF) YourAdChoices Ad Marker Creative Guidelines for Mobile (PDF) YourAdChoices Ad Marker Creative Guidelines for Video (PDF) Political Ad Icon & Ad Marker Creative Guidelines (PDF) MORE RESOURCES FOUNDING ASSOCIATIONS ABOUT THE DAA Approved Providers Global Partners Privacy Policy Terms of Use Contact Us © 2026 Digital Advertising Alliance. All rights reserved. Back to Top