Marketplace Learn Walmart Marketplace Learn Marketplace Learn Sign In Notifications Welcome to Marketplace Learn Everything you need to learn, launch, and grow on Walmart Marketplace. Let’s Grow! 2026 Seller Summit is coming soon! There’s still time to register. September 1–3 | San Diego, CARegister now Build your expertise with Seller Academy certifications Learn how to boost visibility, improve performance and run your Walmart Marketplace business more efficiently.Explore courses Your logistics checklist for holiday success Learn how to nail down strategy, choose the right fulfillment solutions and stay in control all season.Read our new blog Let’s Grow! 2026 Seller Summit is coming soon! There’s still time to register. September 1–3 | San Diego, CARegister now Your roadmap to sales Learn how to gain customer trust and earn loyalty with the right tools and programs by your side. Get started Streamline your logistics with Walmart Fulfillment Services Tap into our world-class supply chain with no minimums, maximums, or hidden fees. Get started with WFS Latest guides Go to guides Explore the content that other sellers find most useful. Guide Marketplace reviews: Overview Growth opportunities In this guide, you’ll learn how ratings and reviews are generated and how you can manage them. Go to guide Guide Product detail page: Item attribution & categorization Item setup Categorization and item attribution are integral to determining how your items will appear in search and browse results on Walmart.com and other search engines, like Google. Go to guide Guide Payout processing Taxes & payments In this guide, you’ll learn more about your payout options and you’ll get answers to common questions about the process. Go to guide Guide Seller-fulfilled returns policy Order management In this guide, you’ll learn more about the policy and exemptions, including which Marketplace items can and can't be returned. Go to guide Get up to $75K in savings when you start selling on Walmart!* *Conditions apply Learn more Seller stories Go to Sell Better Blog Learn how others are finding success with help from Walmart Marketplace tools. Adam Greenberg President of Shop the King “Walmart opened up a whole new customer base that we weren’t touching… One of the biggest things that we’ve seen as a growth addition to our business on Walmart Marketplace is utilizing some of the technology [tools] that [Walmart] offers.” Watch story Matt Lehr Co-founder of Cate & Chloe “One of the reasons we chose WFS is that we needed to expand our growth and that was challenging to do with our own internal fulfillment team. We had already been selling on Walmart Marketplace and having some great success, but before WFS we were struggling to keep up with the demand.” Watch story We're able to access customers right where they’re shopping already. And its been cool to be part of someone’s everyday shopping experience in a way we are not able to do on our own eCommerce platform.Erica Cole Founder & CEO
of No Limbits Seller tools Discover the tools that work hard behind the scenes so you can thrive on Walmart.com. Explore all tools Assortment Growth Using customer demand signals, category data, and more, this tool recommends best-selling items to add to your catalog. Show more Repricer Keep your offers competitive with automated pricing. Plus, unlock referral fee discounts with the Repricer Incentives program. Show more Pro Seller Badge Earn this mark of excellence given to top-performers and enjoy rewards with the Pro Listing Savings program. Show more Walmart customers are searching Walmart Connect's Sponsored Search can help them find you. Learn more Sell better! Go to Sell Better Blog Want to give your business a glow-up? Check out our blog! How to start selling on Walmart.com Getting started on our platform has never been simpler, so you can focus on what matters most: growing your business and reaching more customers. Read more Expand fast-shipping coverage with WFS Inventory Transfer Services See how SJK Enterprises unlocked 42x more next-day shipments compared to self-fulfilled orders.* Read their story Getting started in Seller Center Seller Center is your one-stop-shop for managing your entire Walmart Marketplace storefront. Read more But wait, there’s more! Looking for developer tools? Or seller support? Look no further! Developer Portal Access API tools and documentation for Walmart eCommerce integration. Go to Developer Portal Seller Center Manage your account settings, catalog, performance, and more. Go to Seller Center Seller Support Get help with orders and returns, account issues, and more. Get Support ©  2026 Walmart. All Rights Reserved Privacy Policy Seller Resources Developer Portal Seller Center Seller Support Seller Better Blog Get to know us! Shop Walmart.com Walmart Inc @WalmartLabs The Walmart Digital Museum Follow us