Get over $70K in potential incentives when you start selling with Amazon. Learn how Search Quick links:Selling on Amazon Fulfillment by Amazon EnglishSelect your preferred language English - CA Français - CA StartLearn how to sell Registering as a seller Review steps for creating a seller account Listing products Find out how to match or create listings Pricing products Understand how to set competitive prices Fulfilling customer orders Decide on a fulfillment method Promoting and advertising Drive discovery with promotions and ads Get the New Seller Guide NewExplore the guide Generate more first-year sales Brand Registry Protect and build your brand A+ Content Increase sales with better listings Fulfillment by Amazon Outsource shipping, returns, and customer service New Seller Incentives Unlock $70,000 CAD using the guide Watch overviewIntro to listing products on Amazon Learn how to match offers and creating new listings in the Amazon store Not sure where to start? Take our business quiz Review our FAQ GrowOptimize your operations Fulfill orders from your own warehouse Get faster, cheaper, and more accurate deliveries Fulfill orders across channels Use FBA inventory for sales on other channels Launch your brand Build customer loyalty with brand tools Reach more customers Advertise with Amazon Advertise in and beyond the Amazon store Sell B2B Connect with business customers Sell globally Sell to Amazon customers worldwide Compare fulfillment options Learn how to match offers and creating new listings in the Amazon store Not sure where to start? Take our business quiz Review our FAQ ServicesTools Find apps and service providers Find software and service providers Build your brand Try Amazon tools to grow brand loyalty Get feedback and insights Review customer traffic, sales, and ratings View all tools Programs Simplify your supply chain Get help with shipping, storage, and fulfillment Engage with customers Advertise, promote, and connect with customers Manage your business Manage your business with Amazon View all programs Amazon Brand Registry Enroll your brand with Amazon to access a suite of brand-building tools and protection benefits. Not sure where to start? Take our business quiz Review our FAQ ResourcesLearning Seller University Learn how to sell with Amazon Blog Get ecommerce tips and info Case studies Read seller success stories View all resources Guides How to sell online Get an overview for running an ecommerce business What is ecommerce? Understand how to launch an online sales channel What is ecommerce fulfillment? Learn how sellers get customers their stuff What is dropshipping? Find out how to outsource handling and delivery How to build an online store Get tips for setting up an ecommerce storefront Take the quizRecommendations for your business Answer three questions and we’ll suggest the right resources for your business. Not sure where to start? Take our business quiz Review our FAQ PricingReview fees and costs Standard selling fees Review selling plan and referral fees Costs for optional services Understand costs for optional Amazon services Costs for Fulfillment by Amazon (FBA) Get a breakdown of costs for this popular program Estimate fees and costs Get an estimate for a product Preview selling fees, fulfillment costs, and revenue Compare estimates by fulfillment method Compare FBA with other fulfillment methods Get an estimate for your FBA inventory Preview selling fees and costs for your FBA products Revenue Calculator Calculate fees and costs for a product, comparing fulfillment methods. Not sure where to start? Take our business quiz Review our FAQ Log in Sign up Get over $70K in potential incentives when you start selling with Amazon. Learn how Start Learn how to sell Registering as a seller Review steps for creating a seller account Listing products Find out how to match or create listings Pricing products Understand how to set competitive prices Fulfilling customer orders Decide on a fulfillment method Promoting and advertising Drive discovery with promotions and ads Get the New Seller Guide NewExplore the guide Generate more first-year sales Brand Registry Protect and build your brand A+ Content Increase sales with better listings Fulfillment by Amazon Outsource shipping, returns, and customer service New Seller Incentives Unlock $70,000 CAD using the guide Watch overviewIntro to listing products on Amazon Learn how to match offers and creating new listings in the Amazon store Grow Optimize your operations Fulfill orders from your own warehouse Get faster, cheaper, and more accurate deliveries Fulfill orders across channels Use FBA inventory for sales on other channels Launch your brand Build customer loyalty with brand tools Reach more customers Advertise with Amazon Advertise in and beyond the Amazon store Sell B2B Connect with business customers Sell globally Sell to Amazon customers worldwide Compare fulfillment options Learn how to match offers and creating new listings in the Amazon store Services Tools Find apps and service providers Find software and service providers Build your brand Try Amazon tools to grow brand loyalty Get feedback and insights Review customer traffic, sales, and ratings View all tools Programs Simplify your supply chain Get help with shipping, storage, and fulfillment Engage with customers Advertise, promote, and connect with customers Manage your business Manage your business with Amazon View all programs Amazon Brand Registry Enroll your brand with Amazon to access a suite of brand-building tools and protection benefits. Resources Learning Seller University Learn how to sell with Amazon Blog Get ecommerce tips and info Case studies Read seller success stories View all resources Guides How to sell online Get an overview for running an ecommerce business What is ecommerce? Understand how to launch an online sales channel What is ecommerce fulfillment? Learn how sellers get customers their stuff What is dropshipping? Find out how to outsource handling and delivery How to build an online store Get tips for setting up an ecommerce storefront Take the quizRecommendations for your business Answer three questions and we’ll suggest the right resources for your business. Pricing Review fees and costs Standard selling fees Review selling plan and referral fees Costs for optional services Understand costs for optional Amazon services Costs for Fulfillment by Amazon (FBA) Get a breakdown of costs for this popular program Estimate fees and costs Get an estimate for a product Preview selling fees, fulfillment costs, and revenue Compare estimates by fulfillment method Compare FBA with other fulfillment methods Get an estimate for your FBA inventory Preview selling fees and costs for your FBA products Revenue Calculator Calculate fees and costs for a product, comparing fulfillment methods. EnglishSelect your preferred language English - CA Français - CA Log in Sign up Quick links:Selling on Amazon Fulfillment by Amazon Sign up Start selling with Amazon Sign up* Get 10% back on your first $70,000 CAD in branded sales Not sure where to begin? Answer three questions to learn how you can start selling with Amazon. Question 1 of 3 How will you get customers their stuff? I want to outsource storage, packing, and fulfilment to Amazon I want to store, pack, and fulfil customer orders directly New Seller Incentives Get started with $70,000 in incentives Ready to sell with Amazon? As a new seller, you can take advantage of a series of incentives. 10% back on your first $70,000 in branded sales, then 5% back through your first year until you reach $1,350,000 CAD Up to $1250 CAD credit to create Sponsored Products ads Learn more Why create an Amazon selling account? There are endless reasons to sell with Amazon. Here are just a few. They’re here, introduce yourself Amazon ships to customers in more than 100 countries and regions. Become a seller on Amazon and reduce the time, effort, and money you spend on customer acquisition with unparalleled organic traffic, powerful advertising tools, and a shopping experience that converts. Unrivaled scale, no cap As an Amazon Seller, build, grow, and scale your brand with our innovative toolkit: a proven customer experience, rich data insights, cutting-edge advertising and marketing solutions, and world-class logistics with Fulfillment by Amazon (FBA). There’s no ceiling—how big do you want to go? Your brand experienced Protect and build your brand with a customized Amazon storefront. Set up your Amazon store using tools and programs to connect with trademark specialists and prevent counterfeits. Or communicate your core values with a storefront and product listings that feature enhanced brand content to set your store apart. “I trusted that there was a community out there that cared, and to whom we mattered. All we needed to do was find them.” Yulee Harris Founder & Chief Executive Officer Watch Yulee's story “Challenges are a sign that something fundamental needs to change. In our case, it was the way we sold our products—we needed to get online.” Abby Gnanendran Chief Executive Officer Watch Abby's story 33 million Expected ecommerce users by 2029 +69% Of population buying online in 2024 $2,610 Average spend per customer in 20241 Amazon selling tools and programs Already registered with Amazon? Start accessing tools and programs that can fuel the growth of your business. BACK TO TOP Connect with more customers Simplify shipping and fulfillment Explore other tools and programs Connect with more customers Amazon Brand Registry Start your brand’s Amazon journey by enrolling in Amazon Brand Registry for free. After enrolling your brand, you become eligible to activate a suite of brand-building tools and protection benefits. Learn more Amazon Ads Boost visibility for your products and brand with a free digital storefront, cost-per-click ads, and other high-impact advertising tools. Learn more Amazon Business Use a suite of features and tools that can help you connect with business-to-business (B2B) customers. Optimize your B2B selection and pricing, differentiate your business, and tailor delivery for B2B customers. Learn more Simplify shipping and fulfillment Fulfillment by Amazon (FBA) Send products to Amazon’s global network of fulfillment centers. When a customer makes a purchase, we’ll pick, pack, and ship their order while handling returns and customer services. Learn more Multichannel Fulfillment (MCF) Have Amazon fulfill customer orders for purchases made on your own website or through another sales channel. Learn more Global Selling No matter where you’re located or what language you speak, your business can be a global business. Use Amazon’s international logistics network and global selling resources to sell your products worldwide Learn more Explore other tools and programs Estimate your Amazon Revenue Provide your product details and fulfilment costs and see real-time cost comparisons between different fulfilment methods. Learn more All Programs After you create your selling account, mix and match these add-on options to grow sales and reach even more customers. Explore our seller tools for more resources to run your Amazon business. Learn more Amazon Handmade Sell handcrafted goods online — Join our Makers-only community on Amazon and sell your handcrafted goods online. Learn more Strategic Account Services Take your business to the next level with the help of an experienced account manager with Strategic Account Services. Learn more Seller University Get step-by-step instructions for listing, pricing, fulfilling, and advertising with Amazon. Watch videos, review articles, and use infographics to optimize your selling. Learn more Not a seller yet? Consider all the benefits of Selling on Amazon, then choose a selling plan and find out how selling on Amazon works. Sign up* Get 10% back on your first $70,000 CAD in branded sales *A Professional selling ac…