Teads Advertising Privacy Policy User Privacy Policy User Cookie Table Business Partner Policy Trusted Partners Teads.com Teads User Privacy Policy At Teads, we believe in everyone’s right to have a safer digital environment and to have its fundamental rights respected. In order to do so, we provide you with : A clear information about the ad you have just seen. An easy way to report this ad. A full privacy policy and a way to exercise your rights on your data. About this ad Advertiser Company name Paid by Buyer name Report Ad Why are you seeing this ad ? Basic advertising: the ad is displayed based on the content of the website you are visiting, the type of content, the type of device your are using, the IP address of your device or general location such as country or city. Profiling: the ad is displayed based on your similarity to groups of people that the advertiser is trying to reach, based on your online activity, based on, for example: your age group, your gender, your level of education, or your interests. To learn more about other actors that may use tracking technologies on your terminal you can go to Your online choices. Français Deutsch Italiano Slovenščina Español 日本語 Last updated: April 2026 Expand All 1. Introduction Welcome to the Teads User Privacy Policy. This policy governs our use of User Personal Data. We use your Personal Data in line with all applicable laws to ensure compliance and trust. Teads is committed to protecting your Personal Data. For purposes of this Privacy Policy, “Personal Data” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with you. Residents from “European Territories” mean the European Economic Area (“EEA“), the European Free Trade Area (“EFTA“) and Switzerland. This Users Privacy Policy (“Users Privacy Policy“) governs Tead’s use of User Personal Data. You are a User when you visit a page of a website or application of one of Teads’ media partners (“Partners“) where the Teads technology is installed or our ads are being served (“Partner Sites“). Teads’ technology will be labelled with an AdChoices logo which, when clicked on, will enable you to navigate to this Users Privacy Policy. You are a “business partner” if you are a media owner, advertiser or agency who contracts with Teads. You can access the Business Partner Policy here. You are a “site visitor” if you visit teads.com websites or digital properties or any other sites in the TeadsYou can access the Site Visitor Policy here. 2. Who we are, what we do, how you contact us a) Who we are: This Privacy Policy applies to Teads Inc. and to its affiliated subsidiaries (collectively, “Teads,” or “we“, “us“, “our“). We operate in various offices around the world and we partner with publishers and marketers across the globe. For the purpose of data protection laws in the UK and European Territories, Teads UK Limited is the controller of your data. Data Subjects can exercise their rights with either Teads or its partners (advertisers and publishers). You can action your rights in Section 5 of the User Privacy policy. Teads handles these requests fairly, promptly, and in line with applicable timeframes. Teads maintains records of rights requests and related actions to ensure transparency and accountability in safeguarding Personal Data. b) What we do: Teads operates a two-sided marketplace, forming an end-to-end advertising platform with direct media owner and advertiser relationships. Teads is an intermediary in the online advertising industry, connecting publishers and advertisers all over the UK, Europe, the United States, Latin America, the Middle East, North-Africa and Asia. Teads’ mission is to serve interesting recommendations to you based on what we believe are your interests. At a high level, we provide the following services to our clients: Publishers use Teads’ technology to monetize their ad spaces. We process your data when you visit a website, a mobile application or when you watch Connected TV (CTV) where a publisher uses our technology for online ads on its publications. Advertisers or their intermediaries (e.g., media agencies) display their advertising campaigns through Teads technology on the websites, mobile apps or Connected TV apps of our publisher partners. This means we may process your data when you visit an advertiser website using our tracking technologies. Teads also provides Omnichannel graph services to its clients which allows for campaign reach measurement and planning, performance, cross-device remarketing and retargeting. We process your data such as cookies, device IDs, IP addresses and link it to a household to provide a seamless ad-experience to the users. c) How to contact us: We regularly review our compliance with this Users Privacy Policy. Questions, comments and requests regarding this Users Privacy Policy are welcomed and should be addressed in the first instance to [email protected]. If Teads does not satisfactorily answer your questions or concerns, you may also contact our Data Protection Officer at [email protected] or your supervisory authority for advice, support or complaints, including the Information Commissioner’s Office if you are in the UK. 3. Alliances and adherences We adhere to the IAB Europe Transparency & Consent Framework. Teads’ identification number within the framework is Vendor 132; Teads is a member of the European Digital Advertising Alliance (EDAA) and is in compliance with the EDAA’s Self-Regulatory Principles; and Teads is a member of the Digital Advertising Alliance (DAA). 4. What information we collect, how and why a) Why we collect your Personal Data We process your Personal Data so that we can serve interesting ads or content to you. We also process your Personal Data to create anonymised and aggregated reports (such as conversion reporting to our partners – how many users click on their ads and achieved a desired outcome) and/or to prevent fraud. We do not process traditional personal data such as your name, email or address. Teads collects and processes information from three different sources: from the publisher’s website and mobile applications, from the advertiser’s website and from its data partners as detailed below. b) We collect and process the following Personal Data in the following ways: Publisher websites and mobile applications: Websites: Teads collects this information through our web tags or similar technologies which are small pieces of code inserted into the publisher’s web pages. Mobile: We collect data through our Software Development Kit (SDK) on publisher mobile applications. An SDK is a collection of software used for developing applications for a specific device or operating system. Type of Information we collect Cookie ID: Teads may store a cookie on your web and/or mobile browser. The cookie ID is a piece of text that allows Teads to recognize your browser and assign it to the data that we collect. Mobile Advertising ID: They are generated by the mobile OS. On mobile applications, Teads may access the Advertising ID of your mobile device (called “Google Advertising ID” or GAID on Android and “ID For Advertisers” or IDFA on Apple iOS). It allows Teads to recognize your device and assign it to data we collect. IP Address: For browsers set up to not allow cookies to be placed on them, Teads uses an identification methodology based on IP address (which is securely encrypted so that the process cannot be reversed), browser, and device characteristics. Approximate postcode: Derived from IP Address Page URL: Mobile application information (e.g. Website name or Application name) Your interactions: Interactions with Teads ads (e.g. if you click on an ad, how long you spend looking at it, etc) Date and time: Date and time of when the ad is displayed and you interact with the ad Browser Information: Browser name and version Device Information: Device type and operating system Network type or mobile carrier information:  For example, Wifi or 4G Connected TV Environment (CTV):  The CTV environment allows you to watch video content from streaming services (i.e. a Smart TV or a TV connected to the internet through a device plugged into it). We collect data through ad requests initiated by the publisher’s ad serving technology. Type of Information we collect CTV Advertising ID: A unique advertising identifier of the connected TV set, generally managed by the connected device manufacturer. IP Address: Teads uses the IP address to understand approximate geo location for fraud detection, ad performance measurement and user identification across TV and other devices to control frequency of ad exposure. CTV application information: Application name and bundle ID Ad exposure and interaction information: For example, how long video ads play Date and time: Date and time of when the ad is displayed and you interact with the ad Device Information: For example, device type or operating system House for Omnichannel graph: Teads, through its proprietary technology, connects and aggregates information across screens and devices into a household. We build the Omnichannel user graph to deliver a seamless experience for the users for the purposes listed in this policy. Type of Information we collect CTV Advertising ID: A unique advertising identifier of the connected TV set, generally managed by the connected device manufacturer. IP Address: Teads uses the IP address to determine approximate geo location for fraud detection, ad performance measurement and user identification across TV and other devices to control frequency of ad exposure. Device Information: For example, device type or operating system Advertiser websites: In the web environment, when you click on a Teads ad, this action redirects you to the Advertiser’s website. The Advertiser may place a script on its webpages so as to collect the information set out in the table below. This information enables Teads to compute statistics on the amount of time spent on the site, the number of pages viewed or particular actions carried out on the site after clicking on a Teads ad for the purposes listed in this Privacy Policy. Type of Information we collect Cookie ID: Teads may store a cookie on your web and/or mobile browser. The cookie ID is a piece of text that allows Teads to recognize your browser and assign it to the data that we collect. IP Address: Teads uses the IP address to determine approximate geo location for fraud detection, ad performance measurement and user identification across TV and other devices to control frequency of ad exposure. Page URL: Website name or Application name Date and time: Date and time the ad is displayed and when you interact with the ad Browser Information: Browser name and version Device Information: Device type or operating system Auction ID: A unique ID which is generated at the initiation of an auction (via bid request) in accordance with the OpenRTB specifications. This ID is used to track the lifecycle of a creative (e.g., impression, video progress, or interactions) and is passed to the advertiser’s website upon a click to enable accurate conversion measurement. Trusted Partners:   1) Legal basis for processing and responsibility As Teads does not control or operate the Partner Sites upon which its technology is implemented, Teads relies on its partners to provide Users with relevant notices and consent management solutions. Where required by your applicable jurisdiction, we will only process your Personal Data where we have a legal basis to do so. Under the UK and EU General Data Protection Regulation (GDPR) the legal basis will depend on the purposes for which we have collected and use of your Personal Data. The legal basis will be one of the following: Consent: We rely on your consent obtained via a conse…