Southern Glazer's About Us Company overview History Divisions Suppliers Suppliers overview Fleet advertising Customers Customers overview About Proof® Locations Our products New account request Careers Careers overview Culture Benefits Job search News & Insights Insights hub Liquid Insights Served Up Podcast HEART Forward Podcast Newsroom US - EN CAN - EN CAN - FR Shop Proof® Tap into an unmatched selection of premium wine and spirits brands from around the globe. Our extensive portfolio connects you with top retailers and unlocks new avenues for revenue growth at scale.</p>\r\n","dc:title":"Elevate your business with our diverse, top-brand portfolio","position":"0","parentId":"page-816e5263a3"}}" class="cmp-teaser cmp-hero-component "> Elevate your business with our diverse, top-brand portfolio Tap into an unmatched selection of premium wine and spirits brands from around the globe. Our extensive portfolio connects you with top retailers and unlocks new avenues for revenue growth at scale. Shop at Proof Turn complex supply chains into seamless flows. Our robust distribution model, backed by innovation and expertise, gets products where they need to be on time, every time. Save resources and reduce hassles.</p>\r\n","dc:title":"Simplify your operations with a trusted logistics partner","position":"1","parentId":"page-816e5263a3"}}" class="cmp-teaser cmp-hero-component "> Simplify your operations with a trusted logistics partner Turn complex supply chains into seamless flows. Our robust distribution model, backed by innovation and expertise, gets products where they need to be on time, every time. Save resources and reduce hassles. Learn more Tap into unparalleled data resources to refine strategies, accelerate growth, and identify emerging market trends. Our tailored analytics deliver the clarity you need to amplify your portfolio and outperform the competition.</p>\r\n","dc:title":"Drive profits with intelligent insights","position":"2","parentId":"page-816e5263a3"}}" class="cmp-teaser cmp-hero-component "> Drive profits with intelligent insights Tap into unparalleled data resources to refine strategies, accelerate growth, and identify emerging market trends. Our tailored analytics deliver the clarity you need to amplify your portfolio and outperform the competition. View insights Pause Play We unite as a team to power intelligent strategies and operational excellence that outpace consumer demand.&nbsp;</p>\r\n","dc:title":"Who we do it for","parentId":"page-816e5263a3"}}"> Who we do it for We unite as a team to power intelligent strategies and operational excellence that outpace consumer demand.  Trust our strategic partnership to make your business irresistible.</p>\r\n<p>&nbsp;</p>\r\n<p><a href=\"https://www.southernglazers.com/become-a-customer\">Explore services</a></p>\r\n","parentId":"page-816e5263a3"}}" data-mh="card-group" id="Customers-icon."> Customers Trust our strategic partnership to make your business irresistible.   Explore services Partner with us to grow faster, smarter, and better while maximizing market impact.</p>\r\n<p>&nbsp;</p>\r\n<p><a href=\"https://www.southernglazers.com/become-a-supplier\">Explore services</a></p>\r\n","parentId":"page-816e5263a3"}}" data-mh="card-group" id="Suppliers-icon."> Suppliers Partner with us to grow faster, smarter, and better while maximizing market impact.   Explore services Join a team that's transforming and shaping the future of the beverage industry.</p>\r\n<p>&nbsp;</p>\r\n<p><a href=\"https://www.southernglazers.com/careers\">Search open roles</a></p>\r\n","parentId":"page-816e5263a3"}}" data-mh="card-group" id="Employees-icon."> Employees Join a team that's transforming and shaping the future of the beverage industry.   Search open roles Trending insightsView all Here’s how your waitstaff can master the art of upselling drinks to maximize revenue and elevate the guest experience at your bar or restaurant.</p>\r\n<p>&nbsp;</p>\r\n","parentId":"page-816e5263a3"}}" data-mh="card-group" id="How-spirits-competitions-can-shape-alcohol-brand-success-cta-0" class="cmp-teaser__card--clickable"> INSIGHTS How to upsell wine and spirits Here’s how your waitstaff can master the art of upselling drinks to maximize revenue and elevate the guest experience at your bar or restaurant.   Read article Episode 1: A Southern Glazer’s VP and General Sales Manager in Michigan reflects on the core values that enable teams to thrive and adapt to change.</p>\r\n","parentId":"page-816e5263a3"}}" data-mh="card-group" id="HEART-Forward:-Trust-and-transparency-with-Jamie-McGoun-cta-0" class="cmp-teaser__card--clickable"> PERSPECTIVES HEART Forward: Trust and transparency with Jamie McGoun Episode 1: A Southern Glazer’s VP and General Sales Manager in Michigan reflects on the core values that enable teams to thrive and adapt to change. Read article From wine-based drinks to premium canned cocktails, here’s how retailers and bars can take advantage of the sales momentum for RTDs.</p>\r\n","parentId":"page-816e5263a3"}}" data-mh="card-group" id="How-to-capitalize-on-RTD-alcohol’s-continued growth-cta-0" class="cmp-teaser__card--clickable"> PERSPECTIVES How to capitalize on RTD alcohol’s continued growth From wine-based drinks to premium canned cocktails, here’s how retailers and bars can take advantage of the sales momentum for RTDs. Read article We took the Liquid Insights Tour to London and Paris to uncover what beverage trends are emerging before they hit the mainstream in 2026.</p>\r\n","parentId":"page-816e5263a3"}}" data-mh="card-group" id="Top-10-drink-trends-from-the-2026-Liquid-Insights-Tour-cta-0" class="cmp-teaser__card--clickable"> INTELLIGENCE Top 10 drink trends from the 2026 Liquid Insights Tour We took the Liquid Insights Tour to London and Paris to uncover what beverage trends are emerging before they hit the mainstream in 2026. Read article Get ahead of the latest low- and no-alcohol beverage trends — and learn why they're here to stay.</p>\r\n","parentId":"page-816e5263a3"}}" data-mh="card-group" id="Low--and-no-alcohol-beverages-continue-to-thrive-cta-0" class="cmp-teaser__card--clickable"> PERSPECTIVES Low- and no-alcohol beverages continue to thrive Get ahead of the latest low- and no-alcohol beverage trends — and learn why they're here to stay. Read article From managing suppliers’ brand strategies and logistics to helping retailers stock their shelves, distributors play a key role in the three-tier system.</p>\r\n","parentId":"page-816e5263a3"}}" data-mh="card-group" id="What-does-a-beverage-alcohol-distributor-do?-cta-0" class="cmp-teaser__card--clickable"> PERSPECTIVES What does a beverage alcohol distributor do? From managing suppliers’ brand strategies and logistics to helping retailers stock their shelves, distributors play a key role in the three-tier system. Read article Proof® by Southern Glazer’s makes beverage alcohol shopping simple and fast, with easy-to-use tools to place orders, discover products, find deals, make payments, and more.</p>\r\n","dc:title":"E-commerce that's loaded with features","parentId":"page-816e5263a3"}}"> E-commerce that's loaded with features Proof® by Southern Glazer’s makes beverage alcohol shopping simple and fast, with easy-to-use tools to place orders, discover products, find deals, make payments, and more. Learn more about Proof Current customers: Request Proof login Highlights conversations with food &amp; beverage industry and social justice thought leaders representing our diverse hospitality community.</p>\r\n","dc:title":"Served Up – The Podcast","parentId":"page-816e5263a3"}}"> Served Up – The Podcast Highlights conversations with food & beverage industry and social justice thought leaders representing our diverse hospitality community. Listen With operations in 47 U.S. markets and Canada, we have people close by and ready to serve.</p>\r\n","dc:title":"Our footprint","parentId":"page-816e5263a3"}}"> Our footprint With operations in 47 U.S. markets and Canada, we have people close by and ready to serve. See locations RESOURCES Newsroom Locations Contact us New customer account Vendors Business exchange New item registry LOGIN SGWS university SGWS employees Terms & Conditions Copyright Privacy Policy Accessibility Cookie Policy © 2016 - 2026 Southern Glazer's Wine and Spirits, LLC. All rights reserved.