About Political Ads - Political Ads About Political Ads FAQ Principles & Guidelines Resources Join News À propos de la Publicité politique FAQ Principes Ressources S’inscrire Actualités Back Registration & Fees Participants Back Inscription et frais Participantes About Political AdsFAQPrinciples & GuidelinesResources Join Registration & Fees Participants NewsÀ propos de la Publicité politiqueFAQPrincipesRessources S’inscrire Inscription et frais Participantes Actualités Scroll Political Ads Do you want to know who paid for the political ad you’re seeing? Look for the purple icon. About the Political Ads Icon The DAAC’s Political Ads Program is designed to increase transparency for political advertising online. The Political Ads icon serves as an immediate, simple, and intuitive tool for people to get information about the political ads they’re seeing. Learn More Register for the Program The Political Ads Program works for federal and provincial election and by-election advertising. Political parties, candidates, and issue-based advertisers, and their agency partners or vendors, are encouraged to register to join the self-regulatory program to provide greater transparency to the public online. Register to participate below. Register Today About the DAAC The Digital Advertising Alliance of Canada (DAAC) is a not-for-profit consortium of seven marketing and advertising trade associations. It is responsible for administering the AdChoices (YourAdChoices.ca) self-regulatory program in Canada, which has expanded to the political advertising sector (the Political Ads Program). The DAAC offers a standardized way for political advertisers to inform users about who is delivering the ad to them through the Political Ads Program. Intro About Political Ads Register for the Program About DAAC Digital Advertising Alliance of Canada PO Box 97045, Toronto, Ontario, M6R 3B3 Associations of DAAC Association of Canadian Advertisers Association of Creative Communications Agencies Canadian Marketing Association Canadian Media Directors' Council Institute of Canadian Agencies Interactive Advertising Bureau of Canada The Political Ads Program is a self-regulatory program that helps enable transparency in online political advertising for Canadian consumers. The Digital Advertising Alliance of Canada (DAAC) is a national non-profit that develops and administers self-regulatory programs to enhance transparency, accountability, and consumer trust in digital advertising. Privacy Policy Contact Us AdChoices Associations de DAAC Association canadienne des annonceurs Association des agences de communication créative Association canadienne du marketing Bureau de la publicité interactive du Canada Canadian Media Directors' Council Institute of Candian Agencies Le programme Publicités politiques est un programme d’autoréglementation qui contribue à assurer la transparence de la publicité politique en ligne pour les consommateurs canadiens. L’Alliance de la publicité numérique du Canada (DAAC) est un organisme national sans but lucratif qui élabore et administre des programmes d’autoréglementation visant à renforcer la transparence, la responsabilisation et la confiance des consommateurs envers la publicité numérique. Politique de confidentialité Contactez-nous Choix de pub © 2026 Digital Advertising Alliance of Canada