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CMA Mentorship Program
Pairs newcomers with seasoned marketers for a transformative six-month journey.
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Skip to main content menuMenu About Become a Mentee Become a Mentor For Newcomers Contact Us closeClose closeClose Search Search closeClose About Become a Mentee Become a Mentor For Newcomers Contact Us CMA Mentorship Program Mentee Application About Contact Us ← BACK Mentee FAQs Browse the list below for answers to frequently asked questions about the program. If you don't see what you're looking for, feel free to reach out to us at [email protected] 1. Why are mentors involved in the program? Mentors are experienced marketing professionals who are dedicated to supporting young professionals in the marketing field. They come from a variety of backgrounds, including Fortune 500 companies and many of CMA's partner organizations such as RBC, BMO, Kaiser and Partners, Dentsu, Scotiabank, Canadian Tire, Ontario Lottery and Gaming, and others. They are committed to giving back to the marketing community through mentorship 2. Why do I need to apply to be considered?   You will be selected to participate in the CMA Mentorship Program because you expressed an interest in being mentored, and because you meet the eligibility criteria for the program. 3. As a mentee, what are my responsibilities?   As a mentee, you play a key role in your job search and the mentoring relationship. This involves maintaining regular communication with your mentor throughout the program. It is important to actively follow through on the advice and connections your mentor provides. 4. How long do I need to allocate for the program? How many hours are involved?   The time commitment is 12 hours over six months. This works out as approximately 30 minutes every week or 2 hours per month. You and your mentor can decide on a schedule that suits your goals for the partnership and your availability. As a starting point, Mentees are accountable for booking the meetings unless the mentor prefers to do so. 5. How do you match mentors with mentees?   Mentor-mentee matches are based on the information provided by both parties. We take a holistic approach to reviewing this information to ensure the best possible match. 6. Will my mentor find me a job?   Mentors do not find jobs for their mentees. Instead, they provide valuable marketing-specific knowledge and advice. Mentors can guide you through the hiring processes typical in Canadian companies, offer insights to prepare for marketing interviews, and discuss differences in hiring practices between Canada and your previous countries of residence. They may also be able to help you navigate the corporate work culture in Canada. 7. How can I make the most of my mentoring experience?   Open communication is the key to any good relationship. Throughout your time with your mentor, you should be speaking to them about whether or not you are fulfilling the goals you both set out at the beginning. 8. Can I be matched with a mentor from a different occupation or industry?   While we strive to match you with someone who shares similar professional experiences, we cannot guarantee a perfect match. We encourage you to be flexible, as mentors bring valuable knowledge and wisdom regardless of industry or background similarities. 9. What happens if I have issues with my mentor?   It is normal that not all relationships will be perfect. If you find yourself in a situation where conflict or any other problem has developed, please email us at [email protected]. A member of our mentorship committee will work with you to resolve issues. If you and your mentor are not right for each other, we will end the mentoring partnership early in the relationship. 10. What benefits do I receive as part of being selected in the CMA Mentorship program?   Participants receive a one-year free membership to CMA, providing exclusive access to CMA's events and resources. Additionally, we have exciting programming planned throughout your mentorship journey, including fireside chats with marketing leaders on various topics to support your development. 11. What if I don’t get selected for the program?   The CMA Mentorship Program has 100 spots available for mentees. Not being selected does not reflect on your qualifications, but rather the limited number of openings at this time. We encourage you to stay updated on the CMA website and reapply when we expand the program to accommodate more mentees in the future. © 2026 · Canadian Marketing Association. All Rights Reserved. | Privacy policy ×Password Reset Just let us know the email you use to sign in and we'll help you get your password back. Email not found. Great, we've sent instructions for changing your password for your email address! Your email Send Reset Email Need help? Get in touch →