All-in-one recruitment marketing solution | Gaia Solutions GaiaComplete Full-service recruitment, managed by experts. GaiaSelf-Serve Run campaigns yourself, from start to finish. Integrations Who’s it for Gaia Self-Serve NEW Talent acquisition Employer brand teams Hiring strategists Recruitment agencies Case studiesPricingResourcesCompany About Advisory board Careers Contact Book a demo Book a Demo Hire globally 2x cheaper and 60% faster than job boards The leading AI-powered social recruitment platform for enterprises & agencies. Thank you! Your submission has been received! Oops! Something went wrong while submitting the form. 4.8/5 G2 Reach talent across 11+ social media and search channels Trusted by enterprises and governments worldwide Case Study Case Study Case Study Case Study Case Study Case Study Case Study Case Study Case Study Why choose Gaia The problem Gaia's solutions Too much noise, low-quality applications Qualify before the click with AI targeting and smart forms, fewer irrelevant CVs, faster shortlists. Not enough applications for hard-to-fill roles Reach passive talent across up to 11 social media and search channels, and deliver qualified applicants where job boards fail. Too much admin, not enough time Launch in minutes with templates, automation and weekly optimisation, cutting admin by up to 50%. Want to use social media, but it feels too hard We run social end-to-end, from creative to reporting, at global scale. Employer brand needs amplifying after EVP work Turn EVP into performance creative, retarget engagers, track to shortlists and offers. Diversity targets not being met Privacy-first targeting broadens reach to under-represented groups without hurting performance. Costs need to come down (agencies, job boards, LinkedIn) Shift spend from job boards and agencies to performance media, lower cost-per-qualified with full transparency. Need a cleaner talent tech stack that integrates Plug straight into your existing ATS and CRM with clean source tracking and one performance dashboard. New Research · Published 6 May 2026 Job boards got more expensive. Applications more than doubled. Nobody’s hiring got easier. The 2026 Hiring Performance Index. 5,570 ATS-confirmed campaigns across 47 countries show what changes when you stop paying for the auction. Read the report → Calculate your gap 5,570 Campaigns 47 Countries ATS-Confirmed Free Cost-per-hire · Portfolio Average £392 vs £1,031 on job boards — a £639 gap per hire. Job boards £1,031 Gaia social £392 62% Lower cost-per-hire vs job boards 44% Lower cost-per-click vs job boards 30% Higher apply-to-hire conversion 11 fewer CVs Screened per placement Our success stories View all Mitie How FTSE 250 facilities leader Mitie filled 250 secure‑justice roles at £240 cost per hire and beat  MoJ diversity targets Mitie used Gaia’s AI-powered, cross-channel campaigns to hire 250+ secure-justice staff 45 percent faster, at just £240 per hire, while exceeding MoJ diversity targets. 250+ Hired £240 Cost per hire £12 Cost per application Amey How Amey filled nearly 90% of hard-to-fill Winter Maintenance roles in just three weeks with Gaia Amey filled nearly 90% of Winter Maintenance roles within three weeks using always-on, AI-powered recruitment marketing with Gaia, building stronger pipelines across hard-to-fill locations. 71 Winter Maintenance roles filled 90% Winter Maintenance fill rate 3 weeks Time to fill Babcock 500% hiring surge and £80K saved: Babcock’s social media hiring revolution with Gaia Discover how Babcock achieved a 500% hiring increase and saved £80K in recruitment costs by partnering with Gaia on a social-first, AI-powered hiring strategy. £80,000 Money saved 571 Hired £200 Cost per hire Amey Candidate attraction: Amey reached 65,600 prospects and saved £6,000 per hire with Gaia Gaia’s targeted approach and creative social recruitment strategy saved Amey £12,000 for two new hires. £12,000 Money saved 50 Quality applications 2 Hired Hampshire & Isle of Wight Constabulary Police recruitment: 179% more applications for Hampshire Constabulary The campaign led to a 179% surge in police officer applications and a 70% increase in detective applications, alongside significant diversity gains, with 60% of applicants identifying as female. 679,426 Total impressions 2,297 Candidate clicks 179% Increase applications Novuna How Novuna strengthened its employer brand and drove 2.1M impressions Partnering with Gaia helped Novuna enhance its employer brand, attracting top-tier talent through innovative recruitment strategies. 215,1704 Total impressions 199 Quality applications 2% CTR NHS Driving diversity with DEI: How the NHS engaged 77,000 candidates and achieved a 70% shortlist rate With Gaia’s help, the NHS shortlisted 17 candidates from the top talent pool, leading to their crucial hire. 17 Quality applications 877 Candidate clicks 1 Hired Victrex Hiring cost reduction: Victrex saved £42,000 with Gaia’s recruitment process Gaia streamlined Victrex’s tracking system, saving £42,000 in fees. £42,000 Money saved 27 Quality applications 1 Hired Finastra Inclusive hiring: Finastra attracted 2,640 applicants and improved diversity Finastra partnered with Gaia to enhance software role recruitment, starting with 10 campaigns that quickly expanded to 40 due to strong results. Gaia’s platform delivered 2,640 applications, 9.58 million impressions, and a 1.83% CTR—well above industry standards—solidifying Gaia as Finastra’s primary recruitment tool and reducing dependence on traditional job boards. 2,640 Quality applications 174,932 Candidate clicks 465,716 Social media engagements Chipotle 12 hires from 88,000 impressions: How Gaia helped Chipotle deliver targeted, scalable recruitment Gaia elevated Chipotle’s employer brand, securing hires across all roles and matching top competitors. 199 Quality applications 88,000 Candidate clicks 12 Hired Gaia In-house recruitment: Gaia hires in 5 weeks using its own AI recruitment solution We used our own platform to attract the best talent – it took just five weeks from ad to hire! 31 Quality applications 1,200 Candidate clicks 1 Hired Novuna  Graduate recruitment: How Novuna filled 12 roles and saved £2,600 with Gaia All 12 graduate roles were filled within the campaign timeframe, with Novuna saving £2,600 in production costs – demonstrating the campaign’s effectiveness and efficiency. £2,600 Money saved 4,000 Quality applications 12 Hired Stonegate Group Candidate conversion: Stonegate Group’s 36% click-to-apply rate and what drove it Stonegate boosted applications by 36% with Gaia’s AI-driven, geo-targeted hiring campaign in Derby. 67,959 Total impressions 6,666 Social media engagements 1.12% CTR Johnsons Hotel Linen Volume hiring: Johnsons Hotel Linen doubled applications with Gaia’s employer branding Over the past year, this collaboration transformed Johnsons’ recruitment process, resulting in a substantial increase in job applications and elevating their profile as an employer of choice in the hotel linen industry. 2,171,113 Total impressions 14,417 Candidate clicks 100% Increased applications City of Bristol College Employer branding in education: How City of Bristol College’s reached over 1.8M impressions City of Bristol College set the goal to reduce its 23% staff turnover rate to 10% within 24 months. 1,890,000 Total impressions 23,593 Candidate clicks 1.25% CTR Who’s Gaia for? Whether you’re scaling hiring for peak periods, improving candidate quality, or elevating your employer brand, Gaia supports every part of your hiring ecosystem.  Talent acquisition Fill roles faster with lower cost per qualified. Learn More Employer brand teams Turn your brand into qualified candidate flow. Learn More Hiring strategists Full‑funnel visibility for budget and offers. Learn More Recruitment agencies End-to-end across up to 11 channels, done for you, so you move fast and scale on demand. Learn More What is GaiaComplete? GaiaComplete is your all-in-one, fully managed recruitment marketing solution. Expert campaign management in one platform Full-scale integrations Jaw-dropping creative ads AI-led optimised targeting on social & search channels Real-time insights at your finger tips It powers the four pillars of modern hiring success:  Immediate hiring campaigns Reach, attract, and convert the right candidates faster. Learn More Always-on employer branding Keep your brand top of mind with passive talent all year round. Learn More Optimised targeting on media channels Let AI do the heavy lifting and optimise campaigns in real-time for faster results. Learn More Talent pooling campaigns Build and nurture future pipelines before roles even open. Learn More Smarter campaign setup – across channels with real-time optimisation, privacy-first retargeting, and full-funnel tracking. Learn About GaiaAttract Branded landing pages that reduce drop-off and boost candidate conversions – all in under 45 seconds. Learn About GaiaPages AI-powered candidate engagement - Your always-on recruiter. Guide candidates through apply flows with conversation, and smart automation. Learn About GaiaChat Works with your ATS. No dev time required. HRCloud FreshTeam Workday RAAS Recruitee UKG Pro Hibob Oracle HR Lever Factorial Gusto Pipedrive HubSpot CRM Ashby Teamtailor Avature LogicMelon Attio Recruiterflow Salesforce Workday Employment Hero Pinpoint SAP SuccessFactors Zelt Workable Personio Bullhorn Microsoft Dynamics 365 BreatheHR Charlie HR SmartRecruiters Sage UKG Ready JazzHR Greenhouse HaileyHR ADP Workforce Now Humaans Bamboo HR Personio Avature UKG Ready HubSpot CRM Workday RAAS Oracle HR Hibob Salesforce Humaans BreatheHR SmartRecruiters UKG Pro Pinpoint Employment Hero Bullhorn Greenhouse Recruitee Bamboo HR Zelt Pipedrive Workable FreshTeam Charlie HR ADP Workforce Now Ashby Lever Workday Factorial Recruiterflow Attio SAP SuccessFactors HRCloud Gusto LogicMelon HaileyHR Teamtailor Sage Microsoft Dynamics 365 JazzHR Learn More Trusted by talent leaders across retail, healthcare, logistics, and more. “We have been able to reach people who would not have come across us. It’s just opened up a whole world of candidates!” Sri HR & Recruitment Partner “It fit with our values and thus to be different and stand out in the marketplace.” James O'Loughlin Head of Talent Aquisiton at Moore Barlow “We were able to do campaigns for specific roles and specific locations and also the fact that we were able to get the name out there.” Diane Sokolyk HR Consultant GaiaSelf-Serve ‍Flexible recruitment marketing GaiaSelf-Serve puts the power of our platform in your hands.   It’s free, easy to use and backed by expert support whenever you need it. You can generate creative ads with AI, launch targeted ads, build branded job application pages, and track real-time performance all through one intuitive dashboard. Whether you’re testing campaigns in-house or scaling hiring with lean teams, GaiaSelf-Serve gives you flexibility without compromise.  Generate ads with AI Create custom ad creatives instantly, aligned to your employer brand. Learn More Go live quickly AI-powered prompts and pre-built templates. Learn More Stay in control Manage your own spend, timelines, and targeting. Learn More On-tap support Our team is on hand if you need strategic or creative help. Learn More Why businesses love Gaia Diane Sokolyk HR Talent Partner 5 out of 5 “Gaia understands what good attraction channels are.” Gaia allows us to promote our vacancies on all major platforms by using their hosting ... so it is extremely safe from our perspective as we don't use many of those platforms direct ... but we do want to reach different age groups and have a wider reach for our attraction collateral and Gaia allows us safely to piggy-back on their systems and promote our Company vacanci…