Get over AED 175,000 in potential incentives when you start selling with AmazonLearn how Log in Back Sell Online Back Sell Online How to sell on Amazon What to sell on Amazon Commercial License in UAE Beginner's guide Product listing guide Selling costs Shipping and fulfillment Grow Your BusinessBack Grow Your Business Introduction Fulfillment by Amazon (FBA) Advertising on Amazon Deals and Coupons Launch your own brand Automate pricing Build and online store Find Service Providers Amazon Selling Partner 360 Fees & Pricing Back Fees & Pricing Selling Fees Overview Product category fees Learn Back Learn Selling Online Blog Seller University Webinars & Events FAQ BlogBack Blog Online Selling Blog Sign up ✕ Select your preferred language English - US Español - US Get our app for a smoother experience! Got a Dubai Trade Licence? You're eligible to sell on Amazon.ae! Join the DET x Amazon Accelerator and get AED 2,000 in advertising credits + 6 months of FREE professional support. Apply now Sell on Amazon: Start Selling Online Today! Sign up For a limited time only, Professional accounts are now available with no monthly subscription fee Seller Incentives Get started with AED 175,000 in incentives New Seller Incentives Get up to 5% back on your first AED 3,500,000 in eligible branded sales through your first year until reaching AED 175,000 in bonus value* AED 3,700 credit to create Sponsored Products ads How it works New Selection Benefits Get reduced 5% referral fees for up to 120 days when you're first to list Prime-eligible products in UAE Free monthly storage for your first 30 units of new-to-FBA products for up to 90 days How it works *Only applicable if you enrol your brand in Amazon Brand Registry Over AED 175,000 in incentives Learn more Amazon selling programme Your incentive How to get Brand Registry incentives Brand Registry Get up to 5% back on your first AED 3,500,000 in eligble branded sales through your first year until reaching AED 175,000 in bonus value* Enrol your brand in Amazon Brand Registry. within 6 months of listing your first eligible product. Bonus expires 12 months after you graduate (whether by reaching the cap or by completing the 1-year eligibility period) from the programme. Learn more. FAQs How are eligible branded sales calculated? An eligible branded sale is an order from ASINs associated with the brand for which you are the first brand owner in the United Arab Emirates. The Brand Owners’ bonus is calculated on the final item price after any promotions or discounts, but before shipping and tax. Can I receive both the New Selection discount and the New Seller Incentives Brand Owners’ bonus? For new brand owners that are eligible for both the New Seller Incentives and the New Selection discount (once available) in the United Arab Emirates, the New Seller Incentives Brand Owner’s bonus will apply first. You will receive the New Seller Incentives Brand Owners’ bonus for one year after eligibility is determined, or for up to a total of AED 175,000, whichever comes first. After this, you will qualify for the New Selection discount (if eligible). New Seller Incentive program discounts cannot be stacked or used in combination with other bonuses, rewards, promotions, or rebates offered by Amazon, including the New Selection discount unless expressly confirmed by Amazon to you in writing or via your Seller Central account. Advertising benefits Sponsored Products AED 3,700 credit Create a Sponsored Products ad for an eligible product within 90 days of listing. Credit will appear in the Amazon Ads Campaign Manager within two weeks of completing requirements for Sponsored Products. Credit expires 30 days after they’ve been applied to your account. Learn more. New Selection benefits New to Prime New Selection Program Reduced referral fees of 5% on your first 100 standard-size units or 50 oversize units of eligible new-to-Prime parent ASINs for 120 days from listing date* List a new-to-Prime parent ASIN on or after October 7, 2025, with new to prime eligible products in UAE. The discount applies automatically when you meet eligibility criteria. Track your benefits through the New Selection Program dashboard. Discount period starts from your new Prime ASIN's buyable listing date. Learn more. FBA New Selection Program Free monthly storage for your first 30 units of new-to-FBA products for up to 90 days Enroll in the FBA New Selection program before sending your first inventory to Amazon fulfillment centers. Benefits apply automatically to eligible ASINs after enrollment. Track your benefits through the FBA New Selection dashboard. Learn more. FAQs How is New-to-Prime Benefit calculated? The New-to-Prime Benefit is calculated using the referral fees applicable for the product category to bring down the effective referral fee rate to 5% for eligible product categories. This discount is applied to the referral fees component of eligible ASIN sales. For example, if your item costs AED 100 and your product category has an 8% referral fee, you would normally pay AED 8 in fees. With the program discount, we reduce this by 3% (AED 3), meaning you only pay AED 5 in referral fees. Each time you make a sale with this New-to-Prime Benefit, one unit is deducted from your available discount-eligible units. Where can I track my benefits for the program? After enrollment, you'll have access to the FBA New Selection dashboard. The dashboard shows your engagement with the program, including the benefits that you receive and the ASINs that qualify. Why sell on Amazon? Reach millions Brand owners and resellers. Fresh new startups and Fortune 500s. They all sell on Amazon for a reason: millions of customers shop our stores worldwide. How it works Deliver stress-free Whether you choose Fulfillment by Amazon (FBA) or Amazon Easy Ship, let us manage shipping your products, returns and customer service. You can take care of shipping yourself too by opting for self-ship. Explore shipping Make money The cost to sell in Amazon stores depends on which category of products you sell, and how you plan to fulfill orders. The options are flexible, so you can find what works best for your business and goals. See pricing HUMANTRA 01/03 AL KARAM COFFEE EMIRATES BEEKEEPERS Amazon gives us to ability to act like a big brand. They provide all the big traffic to us and we're set up to provide our best-in-class products to those people. Charlie Wright CEO Amazon gave us the opportunity to reach customers we never imagined we could, and today we have a better understanding of what our customers want and value. Mohamed Essa Al Ghurair CEO Amazon has helped us promote premium local products across the region and we are proud to see Emirati products being delivered to the world. How to sell on Amazon? Don't know how to proceed? Join us today for interactive training sessions and download our quick beginners guide to help you launch & kick-start your business on Amazon Beginner's Guide Join live Webinar Still need help registering? Leverage our Registration Guide and Webinars for live Q&A or Contact us for support Contact us Stay connected Sign up for helpful tips on building an Amazon business Subscribe Unsubscribe at any time. 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