Oura Ring Privacy Policy Oura Health Skip Navigation to Main Content ŌURA Health Privacy Policy June 15, 2026 Oura's commitment to privacy At ŌURA, protecting your personal data is a task we take seriously. Our products are designed to help you to track important aspects of your health like your daily habits, reproductive health, and the quality of your sleep – we understand that data does not get much more personal than this. That's why we firmly believe that you should be in charge when it comes to your personal data. This Privacy Policy (“Policy”) is designed to provide you with the information you need to take control of your personal data, which is a fundamental aspect of empowering your health journey. Please take a moment to carefully review this Policy. About this privacy policy This Policy applies to processing of personal data by Oura Inc, Oura Health Oy, Ouraring Inc., and subsidiaries (collectively, "Oura") when you visit our web properties (“Sites”); use the Oura Ring with the Oura App, Membership Hub or use other Oura services (“Services”). Why does Oura process your personal data? The sections below explain the categories of personal data we collect and process, as well as the reasons we do so. You will also find information on our legal basis for processing your data, and our data sources. Device & application users Processing Purposes When you use Oura Services, we collect and process your personal data for the following purposes: To Provide Oura Services We process personal data when you use our Services, such as to provide you with personalized insights about your readiness, sleep, activity, and other inferences about your health status. Some features in our Services use artificial intelligence and machine learning (“AI”). For example, Oura Advisor is an AI assistant that, when you engage with the feature, provides personalized wellness guidance based on information you submit to Oura or direct our Services to collect. We also use AI and algorithmic analysis to provide you with suggestions to follow up with partner services. You get to decide whether you want to engage with or share any personal data with partner services when we do this. To Provide Customer Service We process personal data to provide customer service and manage our customer communication. For example, if you contact our AI assistant with questions regarding your account, we may use the provided information to answer your questions, and for solving any issues you may have. To Protect Your Privacy We may process personal data regarding your use of the Services to protect your privacy. This may involve the use of privacy enhancing technologies and other privacy-protective techniques. When information is aggregated or anonymized, it is no longer personal data. To Improve Our Services We process personal data regarding your use of our Services to understand how you use our Services and how we can improve them. For example, we may process personal data to improve your user experience with our Services, including within the Oura App. We may also use personal data to develop or refine AI-powered features that provide you with new insights about your health. Where appropriate, we use privacy-protective measures, like pseudonymization, aggregation, or de-identification. To Perform Analysis We may process personal data about human performance and wellbeing to benefit our users and improve the cutting-edge insights we provide with our Services. Some features of our Services may use third-party automated technology to provide a more personalized experience, and to give you comprehensive insights about your data. For example, our Services include intelligent features that may use the responses you provide to better personalize the Services. When feasible, we do this using data that has been processed in a manner to protect your privacy. To Market Services We process personal data to provide marketing communications for Oura Services and partner opportunities. For example, as explained more fully in our Cookie Policy, we use cookies and similar technologies on our website to create audiences for online advertisement. We do not sell or share your personal data for cross-context behavioral advertising. You can opt out of direct marketing communications from Oura by unsubscribing within emails. You may see personalized opportunities surfaced within our Services to connect with partners who can support your health journey. To Enable Third-party Integrations and Third-party Services We process personal data you provide to Oura to enable third party integrations, services, features, and offerings. For example, with your permission, our Services may integrate with third parties, including Google Health Connect and Apple HealthKit, LLM providers, or other partner experiences. Oura takes measures to help ensure third-party services protect your personal data, which means that Oura only processes your data with respect to third-party integrations when you choose to integrate them with our Services, or when you provide the necessary consents. We process the data we receive from these third-parties according to applicable terms, such as the Google Health Connect Permissions policy and Google Limited Use requirements, as well as relevant third-party developer license agreements, as we become aware of those policies and agreements. If you direct Oura to transfer your data to a third party, that third party’s own privacy practices and terms will govern what it does with your personal data. Please review the third party’s privacy policy before you authorize a connection. You can disconnect a third party integration at any time. Disconnecting prevents future access. Because we cannot recall data that a third party has already received, you should also exercise any deletion or withdrawal rights directly with the third party. To Comply with Legal Obligations In certain cases, we must process certain data when it is required by applicable laws and regulations. Such legal obligations are related, for example, to accounting and tax requirements, legal claims, or other legal purposes. Legal basis for processing Data protection law in Europe requires a "lawful basis" for collecting and retaining personal information from residents of the European Economic Area and the U.K. Our lawful bases for processing your data depend on the particular processing purposes, including: Contract When processing personal data for the purpose of providing our Services, we process personal data on the basis of a user contract, which is formed when you create your account and accept this Policy and Terms of Use. Consent We process your sensitive personal data only with your consent. In some cases, you can provide your consent to us for processing your data through your actions, such as by adding sensitive personal data into your notes, or by adding health related tags in the Oura App. Legitimate Interest We process your personal data based on our legitimate interests when we process it for the purposes of marketing our Services and Sites, providing our customer service, and improving our Services. When choosing to use your personal data on the basis of our legitimate interests, we carefully weigh our own interests against your right to privacy, in compliance with applicable law. Legal Obligation Oura must process certain information to comply with legal obligations which may vary in each country. For example, such obligations can relate to consumer protection or tax laws. Processed data and data source In most cases, Oura collects personal data directly from you, such as when you register for an account, tag your data in the Oura mobile or web app, or use your Oura Ring. We may also process personal data that is produced from the information you provide to us, and we may receive personal data about you from third parties, such as partners. Oura may also rely on trusted third-party processors to process data on our behalf, such as our cloud service providers. Oura processes the following personal data categories when you use our Services: Contact information such as email address or physical address User information such as gender, height and weight, User ID, and other information you may provide to us about yourself or your account Device information such as IP address and location data User-provided information such as the activities, notes, photos, comments, user feedback, tags you provide within the app, text you submit to AI assistants, and uploaded Electronic Health Records or health panels Measured data such as heart rate, movement data, temperature data, and respiration data Calculated user, sleep, health, and activity data such as sleep phases (deep, light, REM, awake), activity levels throughout the day, readiness level, and body mass index (calculated based on height and weight) Payment information such as card number, merchant, and billing address Please note that some of the personal data we process, including any data concerning your health, is considered special or sensitive personal data. Under applicable law, such data is processed only if you have given your consent for processing. If you access or use any of Oura's location-based services, such as by enabling GPS-based activity tracking through our Services, Oura may process the approximate or precise location of your device while the service is active. This data may be obtained via your device's service provider network ID, GPS, and/or Wi-Fi data. Oura does not process such location data without first obtaining your consent. You may disable such location processing at any time using your device's location permission settings. If you choose to disable access to location data, please note that certain Services, features, or functionalities may no longer be accessible. If you give your opt-in consent through our Services, you may share limited personal information like your current and past sleep and readiness scores with other Oura Members. The information you choose to share may be shared with other members in the circle(s) you join, and with any additional members who are added to those circles. You can make changes to what data you share with other members, including opting out of sharing any data. Depending on your use of our Services, you may also choose to communicate with and react to other members’ information and scores. Please remember to always maintain a respectful and supportive environment when communicating with other members. Please see Oura’s Terms of Use for more information. ŌURA ENTERPRISE PLATFORM Oura Enterprise Platform is a service that allows you to share Services data with your doctor, coach, trainer, employer, researchers, and/or any other person or entity (“Data Recipient(s)”) with whom you choose to share your data after receiving an invitation to do so. The invitation you receive will notify you of the scope, type, and time period of your data that is requested to be shared with your consent. If you choose to participate in Oura Enterprise Platform, once you consent to sharing your personal data with the Data Recipient the relevant requested data that you sync to the Services will become available to your Data Recipient in Oura Enterprise Platform. The Oura Enterprise Platform provides Data Recipients with access to their team’s statistics at a glance and allows them to get a detailed look into the data you have chosen to share, such as heart rate, heart rate variability, activity level, and other data that you sync to the Services that fall within the scope that was requested in the invitation you received. Once your data is shared to Oura Enterprise Platform, the Data Recipient becomes the controller of your personal data. The Data Recipient is responsible for its use and processing of your personal data in accordance with all applicable data protection and privacy laws. Your personal data may be used by the D…