Reduced fees for 2026 = bigger margins. This is how much you can save Search Examples:Fulfilment by Amazon Selling on Amazon DeutschSelect your preferred language 中文 - CN English - GB Deutsch - DE Dansk - DK Türk - TR čeština - CZ Magyar - HU Română - RO StartStart selling on Amazon Choose a selling plan Compare selling plans Create a seller account Review the steps to create a seller account Create your product listings Create or adopt product listings Fulfil orders Bring products to customers This can make it easier for you to get started Beginner's guide Important points to note before you start selling New Seller Guide Take advantage of our recommendations and sell up to 9x more in the first year Fulfilment by Amazon Outsource fulfilment, returns and customer service Brand Registry Brand launch on Amazon Seller success story With Amazon's reach and tools, Skipper's high-quality, fish-based pet food has transformed from a local idea into a thriving business. A true story, real growth. Could you be next? View FAQs FulfilmentOrder processing overview Fulfilment by Amazon Outsource shipping returns and customer service Process orders from your own warehouse Benefit from faster, cheaper and more accurate deliveries Introduce new products Get 10% off sales and free storage with FBA Fulfil customer orders Discover special solutions for your shipments Revenue Calculator Calculate fees and costs for a product, compare shipping methods Expand your business Expand in Europe Save 53% on shipping fees, expand your business in the EU Order processing via various channels Use the FBA inventory for sales through other channels Sell cost-effective products, reach millions of customers Get started with low-cost FBA rates Sell across the UK and EU border Seamlessly tap into new markets Reduced shipping costs for your low-cost products Find out about the low-price FBA rates for eligible products priced up to €20. View FAQs GrowReach more customers Advertise with Amazon Advertise inside and outside the Amazon Store B2B sales Connect with business customers Sell globally Sell to Amazon customers globally Get personalised recommendations How your marketplace advisor can help you grow on Amazon Explore more tools Sell on Amazon.de Sell refurbished and used products to millions of Amazon customers globally Sell handmade goods Sell your handmade products globally App Store selling partners Discover Amazon-approved software partners to automate and manage your operations Explore seller programmes Create your sales strategy with various programmes Brand Registry Register your brand with Amazon and get access to brand protection and marketing tools View FAQs PricingFind out about fees and costs Price overview Expand your business cost-effectively Compare selling plans Compare and select selling plans Referral fees Overview of referral fees Fulfilment fees Get a cost overview for this popular programme Estimate fees and costs Revenue calculator Estimate your sales on Amazon Estimate fulfilment costs Compare cost estimates based on the fulfilment method Revenue calculator Calculate fees and costs for a product for various fulfilment methods View FAQs LearnLearn more with webinars and knowledge hubs Online trading blog Learn more about online selling concepts Seller University Training and learning resources to help companies be successful on Amazon Seller success stories Ready to start your success story? VAT Knowledge Centre Everything you need to know about VAT at a glance Tutorials What is dropshipping? Outsource the entire fulfilment process — from manufacturer to customer E-commerce guide Challenges, tips and strategies for sustainable success in e-commerce Inventory management made easy Tips for effective inventory management with Amazon In-demand products at launch Find your product category Find out what's selling How to sell pet food online Grow your pet food business How to sell food supplements online Grow your online food supplement sales How to sell headphones online Sell headphones to customers worldwide How to sell T-shirts online Expand your T-shirt brand View FAQs Log in Register Reduced fees for 2026 = bigger margins. This is how much you can save Start Start selling on Amazon Choose a selling plan Compare selling plans Create a seller account Review the steps to create a seller account Create your product listings Create or adopt product listings Fulfil orders Bring products to customers This can make it easier for you to get started Beginner's guide Important points to note before you start selling New Seller Guide Take advantage of our recommendations and sell up to 9x more in the first year Fulfilment by Amazon Outsource fulfilment, returns and customer service Brand Registry Brand launch on Amazon Seller success story With Amazon's reach and tools, Skipper's high-quality, fish-based pet food has transformed from a local idea into a thriving business. A true story, real growth. Could you be next? Fulfilment Order processing overview Fulfilment by Amazon Outsource shipping returns and customer service Process orders from your own warehouse Benefit from faster, cheaper and more accurate deliveries Introduce new products Get 10% off sales and free storage with FBA Fulfil customer orders Discover special solutions for your shipments Revenue Calculator Calculate fees and costs for a product, compare shipping methods Expand your business Expand in Europe Save 53% on shipping fees, expand your business in the EU Order processing via various channels Use the FBA inventory for sales through other channels Sell cost-effective products, reach millions of customers Get started with low-cost FBA rates Sell across the UK and EU border Seamlessly tap into new markets Reduced shipping costs for your low-cost products Find out about the low-price FBA rates for eligible products priced up to €20. Grow Reach more customers Advertise with Amazon Advertise inside and outside the Amazon Store B2B sales Connect with business customers Sell globally Sell to Amazon customers globally Get personalised recommendations How your marketplace advisor can help you grow on Amazon Explore more tools Sell on Amazon.de Sell refurbished and used products to millions of Amazon customers globally Sell handmade goods Sell your handmade products globally App Store selling partners Discover Amazon-approved software partners to automate and manage your operations Explore seller programmes Create your sales strategy with various programmes Brand Registry Register your brand with Amazon and get access to brand protection and marketing tools Pricing Find out about fees and costs Price overview Expand your business cost-effectively Compare selling plans Compare and select selling plans Referral fees Overview of referral fees Fulfilment fees Get a cost overview for this popular programme Estimate fees and costs Revenue calculator Estimate your sales on Amazon Estimate fulfilment costs Compare cost estimates based on the fulfilment method Revenue calculator Calculate fees and costs for a product for various fulfilment methods Learn Learn more with webinars and knowledge hubs Online trading blog Learn more about online selling concepts Seller University Training and learning resources to help companies be successful on Amazon Seller success stories Ready to start your success story? VAT Knowledge Centre Everything you need to know about VAT at a glance Tutorials What is dropshipping? Outsource the entire fulfilment process — from manufacturer to customer E-commerce guide Challenges, tips and strategies for sustainable success in e-commerce Inventory management made easy Tips for effective inventory management with Amazon In-demand products at launch Find your product category Find out what's selling How to sell pet food online Grow your pet food business How to sell food supplements online Grow your online food supplement sales How to sell headphones online Sell headphones to customers worldwide How to sell T-shirts online Expand your T-shirt brand DeutschSelect your preferred language 中文 - CN English - GB Deutsch - DE Dansk - DK Türk - TR čeština - CZ Magyar - HU Română - RO Log in Register Examples:Fulfilment by Amazon Selling on Amazon Register How to sell on Amazon: A 7-step guide Get an overview of how to create a seller account, list products, fulfil customer orders and more. Register €39 (excl. VAT) per month + referral fees #1 Get ready to sell on Amazon Choose a selling plan Understand your audience #2 Create your seller account What you’ll need to get started #3 Stay VAT compliant Understanding your VAT requirements #4 List products Add your products What you need to start listing products The product detail page #5 Ship products to customers Selecting the right fulfilment option How Fulfilment by Amazon works Benefits of Fulfilment by Amazon If you’re fulfilling your own orders #6 Attract customers Provide fast delivery Advertise your offers Set competitive prices Create promotions and coupons #7 Grow after your first sale Sell and deliver across Europe New Seller Guide FAQs Welcome to selling on Amazon Amazon puts the customer first — and that reach drives your growth. With hundreds of millions of active customer accounts worldwide and 195 million monthly unique visitors in the USA alone, selling partners benefit from reliable demand. Prime Day 2021 saw selling partners make over $1.9 billion in revenue — proof that more choice, sharper prices and a world-class shopping experience drive real growth. Video 01:55 Skipper's Pet Products "We're already generating seven-figure sales of pet food on Amazon — now the opportunities are limitless." Marius Muraska Operations and Marketing Director #1 Get ready to sell on Amazon Choose a selling plan Amazon gives you the flexibility to sell either individual items or a large range of products. Before you sign up, decide which selling plan is best for your business. The Individual selling plan costs €0.99 per item sold. The Professional selling plan costs €39/month, regardless of how many items you sell. For both plans, Amazon also collects a referral fee on each sale, which is a percentage of the total transaction and varies by product category. Visit our pricing page for a summary of selling fees. Compare plans Sign up for Professional Did you know: Tools for brand owners If you own a brand, Amazon offers tools to help you build, grow, and protect it. Brand Registry can help you personalise your brand and product pages, protect your trademarks and intellectual property, and improve the brand experience for customers. At the same time, you get access to additional advertising options and recommendations on improving traffic and conversion. Understand your audience Becoming a Seller on Amazon enables your business to target business customers (B2B) and individual consumers (B2C) from the beginning of your seller journey. When you add listings, they will automatically be available to both groups, enabling you to maximise the potential of a single seller account. Learn more about Amazon Business What type of Amazon seller are you? Leverage your strengths and create your sales strategy with a variety of programmes designed for your unique business. Learn more about Amazon selling programmes #2 Create your seller account What you’ll need to get started In order to complete your registration, please ensure you have the following handy: Type of verification What do you need to provide? Identity verification Government-issued ID Verification of business legitimacy (commercial sellers) Business licence Verification of business addresses for commercial sellers or residential addresses for private individuals Proof of address such as bank statement or utility bills Business association (commercial sellers) Business relationship document such as employment contract, share certificate or power of attorney Credit card verification Credit card d…