30x30 Skip to content Vehicle ratings News Research areas About Home 30x30 The United States lags behind other developed countries when it comes to road safety. Following decades of progress in reducing fatalities, U.S. crash deaths rose 30% from below 33,000 in 2014 to nearly 43,000 in 2022. We aim to turn this dismal result on its head with an ambitious goal to reduce fatalities 30% by 2030. U.S. motor vehicle crash deaths 1950-2022 Motor vehicle crash deaths per 100,000 population 29 high-income countries, 2019 Source: Centers for Disease Control and Prevention The 30x30 initiative requires tackling the problem from all sides. There are many proven road safety solutions, but no single one that can get us to our goal on its own. Nor can we at IIHS-HLDI implement all these solutions by ourselves. That’s why we’re asking the entire safety community — researchers, advocacy groups, policymakers, vehicle manufacturers, fleet managers, transportation engineers, health and safety officials, law enforcement, insurers and concerned individuals — to join us in this effort. IIHS-HLDI leaders explain the 30x30 vision President David Harkey on getting back on track toward Vision Zero Senior Vice President Jessica Cicchino on the need to change behavior and infrastructure Vice President David Kidd on IIHS-HLDI’s new focus on commercial vehicle safety Success stories Proactive injury prevention in transportation Despite the challenging picture with road safety nationally, many U.S. states and communities are modeling innovative approaches to injury prevention. Together with other road safety partners, we have compiled Safe System case studies that transportation leaders, elected officials and advocates can draw upon for inspiration. Related news IIHS launches evaluations of commercial vehicles, starting with driver protection, June 9, 2026 Strong road safety policies have helped keep Canada on track, study shows, July 31, 2025 IIHS president: NHTSA must show greater willingness to act, June 26, 2025 Tools for advocates and policymakers Download and share our research summaries on proven safety solutions. Use our calculators to see the safety impact of policy changes in your state. Check back regularly as we add more tools! Research summaries All-rider motorcycle helmet laws Lower speed limits Mandating ignition interlocks Pedestrian crossing improvements Speed safety cameras Calculators GDL calculator Seat belt law calculator Use our 30x30 logo We welcome IIHS-HLDI member companies and traffic safety advocates to show their support of the goal by using the logo in their media outreach. Find downloads and usage guidelines here. Media contact  Joe Young Director of Media Relations office +1 434 985 9244 mobile +1 504 641 0491 End of main content Facebook Twitter Instagram Youtube Linkedin TikTok Vehicle ratings News Research areas Who we are Member groups Careers Media resources Contact us A free resource for students and teachers Learn about the initiative Making roads and vehicles safer for everyone. The Insurance Institute for Highway Safety (IIHS) is an independent, nonprofit scientific and educational organization dedicated to reducing deaths, injuries and property damage from motor vehicle crashes through research and evaluation and through education of consumers, policymakers and safety professionals. The Highway Loss Data Institute (HLDI) shares and supports this mission through scientific studies of insurance data representing the human and economic losses resulting from the ownership and operation of different types of vehicles and by publishing insurance loss results by vehicle make and model. Both organizations are wholly supported by these auto insurers and insurance associations. ©1996-2026, Insurance Institute for Highway Safety, Highway Loss Data Institute, 501(c)(3) organizations | Copyright information and privacy policy