Strategy | About Us | Citi About Us Businesses Our Impact News Insights Investors Careers My Account Home /About Us /Strategy Strategy Leading the Next Era of Global Business We have undertaken a massive effort to make sure we can manage the speeds and volumes of the digital age while helping our clients and customers address the challenges of an ever-evolving world. Our Vision Our vision is for Citi to be the preeminent banking partner for institutions with cross-border needs, a global leader in wealth management and a valued personal bank in our home market of the United States. How we are getting it done Thinking Global For us, being the world's most global bank is about more than our number of banking licenses. It's a mindset. We see the world differently than most other banks and we are able to use our insights and local knowledge to uniquely enable our clients to grow globally. Simplifying Our Bank You don’t win in a digital world unless you are streamlined. We are focusing our business model on where our clients need us most and helping them stay ahead of evolving trends and global challenges. Increasing Connectivity We are becoming a more connected bank. Our five core businesses are working more closely than ever to deliver the full range of our expertise and services to our clients and customers. Investing in Our Team We have a team filled with talented individuals bringing their diverse experiences and perspectives to our work. Together, we are building a high-performing culture that's passionate about our clients' success. Our Path Forward 2026 Investor Day Citi's team of experienced leaders share how we’re building momentum to deliver durable, higher-quality returns. Learn More 2024 Services Investor Day Citi went deeper on the strategy and path forward of the Services business. Learn More 2022 Investor Day Citi's senior leadership team outlined the firm's strategy, progress over the last year and path forward. Learn More Digital Assets Citi is redefining traditional finance through access to digital money, tokenized securities and asset mobility. Learn More We are aligning our strategy and structure. Learn More We’re on a deliberate path to build the bank for the future and increase value for our shareholders. In all my years at Citi, we’ve never been clearer about the bank we want to be. It’s full steam ahead. Jane Fraser Chief Executive Officer, Citi Sign up to receive the latest insights from Citi. Email Address* Next