How Google Ads tracks website conversions - Google Ads Help false Track sales and other conversions 1 of 17 Add a Google tag to your website 2 of 17 Track clicks on your website as conversions 3 of 17 Use a transaction ID to minimize duplicate conversions 4 of 17 Data discrepancies: Factors and troubleshooting 5 of 17 How Google Ads tracks website conversions 6 of 17 Use the Google tag for Google Ads conversion tracking 7 of 17 About conversions with cart data 8 of 17 About conversions with cart data diagnostics 9 of 17 Fix discrepancies and errors in conversions with cart data setup 10 of 17 About campaign-specific conversion goals 11 of 17 Troubleshoot your sitewide tagging 12 of 17 About updated conversion categories 13 of 17 About enhanced conversions 14 of 17 Enhanced conversions for web impact results 15 of 17 Conversion Tracking: Troubleshooting conversion tracking status 16 of 17 Set up your conversions 17 of 17 Metrics available with conversions with cart data Achieve your advertising goals today! Attend our Performance Max Masterclass, a livestream workshop session bringing together industry and Google ads PMax experts. Register now ©2026 Google Privacy Policy Terms of Service Google Ads Advertising Policies About the Help Center Send feedback on... This help content & information General Help Center experience Enable Dark Mode Language català‎dansk‎Deutsch‎eesti‎English (Australia)‎English (United Kingdom)‎español‎español (Latinoamérica)‎Filipino‎français‎hrvatski‎Indonesia‎italiano‎latviešu‎lietuvių‎magyar‎Melayu‎Nederlands‎norsk‎polski‎português‎português (Brasil)‎română‎slovenčina‎slovenščina‎suomi‎svenska‎Tiếng Việt‎Türkçe‎čeština‎Ελληνικά‎български‎русский‎српски‎українська‎‏עברית‏العربيةहिन्दी‎ไทย‎中文（简体）‎中文（繁體）‎中文（香港）‎日本語‎한국어‎ English‎ Search Clear search Close search Google apps Main menu