Reduced 2026 fees = bigger margins. See what you save Search Examples:Selling on Amazon Fulfilment by Amazon FrançaisSelect your preferred language English - GB Nederlands - BE Français - BE StartStart selling on Amazon How to start selling on Amazon Take that next step in becoming an Amazon seller Register as a seller Review steps for creating a seller account List your products Create or match listings Fulfil your orders Getting goods to their buyers Here’s what can help you Beginners guide Important things to consider before you start selling New seller incentives Up to €47.25K in incentives New seller guide Unlock recommended actions that can help you sell 9x more in the first year Fulfilment by Amazon Outsource shipping, returns and customer service Brand Registry Launch your brand with Amazon New Seller Incentives Sellers who adopt services in the New Seller Guide can take advantage of over €47,250 in New Seller Incentives Review our Frequently Asked Questions FulfilFulfilment Overview Fulfilling customer orders Learn about suitable solutions to fulfil your shipments Fulfilment by Amazon Outsource shipping, returns and customer service View cost and fee overviews Pay only for the services you use Launch new products Launch new products and get referral fees reduced to 5% on eligible new-to-Prime ASINs. Expand your operations Fulfil orders all around Europe Save 53% on fulfilment fees, expand your business across the European Union European Expansion Accelerator See across nine EU stores, in just two clicks Lower your shipping costs for your low-cost products Learn about Low-Price Fulfilment by Amazon rates for eligible products priced at or under €20. Review our Frequently Asked Questions GrowReach more customers Advertise with Amazon Advertise in and beyond the Amazon store Sell across Europe Navigate seamlessly through new marketplaces Sell globally Sell to Amazon customers worldwide Brand Registry Launch your brand with Amazon Explore other tools and programmes Explore selling programmes Create your sales strategy with various programmes Selling Partner Appstore Discover Amazon-approved software partners to automate and manage your operations EU expansion stores toolkit Learn about all available EU marketplaces and how to grow using Amazon Fulfilment programmes EU Agency Program Partner to drive seller growth Reach Amazon customers around the world Start selling in the Americas, Europe, Asia-Pacific, the Middle East and North Africa. Review our Frequently Asked Questions PricingReview fees and costs Compare selling plans Compare and choose selling plans Referral fees Review referral fees Handling fees Get a breakdown of costs for this popular programme Other costs Understand costs for optional Amazon services Estimate fees and costs Revenue calculator Estimate your sales on Amazon Estimate fulfilment fees Compare estimates by fulfilment method Revenue calculatorRevenue calculator Calculate the costs for a product, comparing fulfilment methods Review our Frequently Asked Questions ToolsLearn Seller University Training and learning resources that help sellers succeed on Amazon VAT Knowledge Centre All you need to know about VAT in one place View all resources Start learning how to sell on Amazon Guides What is dropshipping? Outsource the complete product delivery process – from manufacturer to customer E-commerce guide Challenges, tips and advice to successfully continue your business Review our Frequently Asked Questions Login Sign up Reduced 2026 fees = bigger margins. See what you save Start Start selling on Amazon How to start selling on Amazon Take that next step in becoming an Amazon seller Register as a seller Review steps for creating a seller account List your products Create or match listings Fulfil your orders Getting goods to their buyers Here’s what can help you Beginners guide Important things to consider before you start selling New seller incentives Up to €47.25K in incentives New seller guide Unlock recommended actions that can help you sell 9x more in the first year Fulfilment by Amazon Outsource shipping, returns and customer service Brand Registry Launch your brand with Amazon New Seller Incentives Sellers who adopt services in the New Seller Guide can take advantage of over €47,250 in New Seller Incentives Fulfil Fulfilment Overview Fulfilling customer orders Learn about suitable solutions to fulfil your shipments Fulfilment by Amazon Outsource shipping, returns and customer service View cost and fee overviews Pay only for the services you use Launch new products Launch new products and get referral fees reduced to 5% on eligible new-to-Prime ASINs. Expand your operations Fulfil orders all around Europe Save 53% on fulfilment fees, expand your business across the European Union European Expansion Accelerator See across nine EU stores, in just two clicks Lower your shipping costs for your low-cost products Learn about Low-Price Fulfilment by Amazon rates for eligible products priced at or under €20. Grow Reach more customers Advertise with Amazon Advertise in and beyond the Amazon store Sell across Europe Navigate seamlessly through new marketplaces Sell globally Sell to Amazon customers worldwide Brand Registry Launch your brand with Amazon Explore other tools and programmes Explore selling programmes Create your sales strategy with various programmes Selling Partner Appstore Discover Amazon-approved software partners to automate and manage your operations EU expansion stores toolkit Learn about all available EU marketplaces and how to grow using Amazon Fulfilment programmes EU Agency Program Partner to drive seller growth Reach Amazon customers around the world Start selling in the Americas, Europe, Asia-Pacific, the Middle East and North Africa. Pricing Review fees and costs Compare selling plans Compare and choose selling plans Referral fees Review referral fees Handling fees Get a breakdown of costs for this popular programme Other costs Understand costs for optional Amazon services Estimate fees and costs Revenue calculator Estimate your sales on Amazon Estimate fulfilment fees Compare estimates by fulfilment method Revenue calculatorRevenue calculator Calculate the costs for a product, comparing fulfilment methods Tools Learn Seller University Training and learning resources that help sellers succeed on Amazon VAT Knowledge Centre All you need to know about VAT in one place View all resources Start learning how to sell on Amazon Guides What is dropshipping? Outsource the complete product delivery process – from manufacturer to customer E-commerce guide Challenges, tips and advice to successfully continue your business FrançaisSelect your preferred language English - GB Nederlands - BE Français - BE Login Sign up Examples:Selling on Amazon Fulfilment by Amazon Sign up Start selling with Amazon Get 10% back on your first € 45,000 in branded sales. Sign up €39 (excl. VAT) per month + selling fees Over 225,000 European small and medium enterprises and brands sell on Amazon - a 20% year-on-year growth.1 Incentives and lower fees to help you get started Eligible new sellers can get up to 47 250 € in incentives* Eligible new sellers can get New Brand Bonus (automatic discounts on your referral fees), Sponsored Ads credits, FBA shipping credits, Vine credits, and Coupon credits — all designed to help you launch and grow on Amazon with lower upfront costs. Explore incentives Lower referral and FBA fees We have lowered FBA fulfillment fees for parcels, expanded our Low-Price FBA program, and reduced referral fees in key categories like clothing and accessories, home products, grocery, pet clothing and food — designed to help you keep more from every sale. View fee reductions Get Started In the Spotlight Expanded Low-price FBA rates More products priced at or below €20 will qualify for reduced FBA rates starting January 5, 2026. Learn more Referral fee reductions across key categories Updated referral fees for Home, Grocery, Pet, and VMS categories will apply from January 5 across EU stores. Learn more Your selling journey, made simple How to Register? Find out everything you need to register, get answers to common questions and learn what to do after you’ve created an account. Explore Registration Guide How to Sell? Learn how to list your first product, manage inventory and ship with confidence — everything you need to make your first sale. Explore Beginner's Guide How to Grow? Discover how brand, logistics, pricing and promotional services can fuel your growth. Explore New Seller Guide Sell more with Amazon Reach millions Fresh new startups and Fortune 500s. B2B and B2C. Brand owners and resellers. They all sell on Amazon for a reason: hundreds of million customers shop our stores worldwide. How it works Deliver smiles Leave the shipping, returns, and customer service to us with Fulfilment by Amazon (FBA). Want to take care of shipping yourself? You can do that too. Explore shipping Make money Choose from flexible selling plans, product categories, and fulfilment options that fit your business needs. See pricing SUCCESS STORIES Why sell with us? 01/04 Coconut Merchant Lavolio Boutique Confectionery Niré We went from selling 4-5 units a day to selling over 1,000 units overnight. Michael CorriganCEO, TRTL Selling on Amazon, we’ve been able to help farmers all around the world. Al ShariatDirector, Coconut Merchant For me, it’s a no-brainer to put your products onto a platform where there’s millions of people ready to buy. Lavinia DavolioFounder, Lavolio Boutique Confiserie Amazon has helped us reach customers in ways that would have been a lot more difficult from our own website. Erin GraybillFounder & Managing Director, Niré Stay connected Sign up for helpful tips on building an Amazon business Subscribe Zero spam. Unsubscribe at any time. Start selling today Selling on Amazon allows you to reach tens of millions of shoppers, whether you’re selling one item or millions. Your account configuration is set to sell across Europe Sign up 39 € (excl. VAT) per month + selling fees 1 Rapport d'impact sur les petites et moyennes entreprises européennes 2022 *Total incentive value combines multiple programs. Each incentive is subject to separate eligibility criteria, caps, and conditions. See full terms and conditions. FrançaisFeedback Sell on AmazonBeginner's guide Resources for Brand Owners Fulfil ordersFulfilment by Amazon Fulfil in Europe ProgrammesAmazon Global Selling Brand Registry See all Programmes ResourcesSeller Central VAT Knowledge Centre Resources for Developers Seller University European Selling Partner Report 2024 Selling Partner Appstore Careers Contact us ✕ Rate this page Rate your experience with this page Feedback subject SuggestionComplimentWebsite contentTechnical issueOtherSelect type Suggestion Compliment Website content Technical issue Other Please tell us the reason for your rating 500characters remaining Privacy disclaimerDo not include any personal or sensitive data. By submitting feedback, you acknowledge that no personal or sensitive data is included with your response (e.g. names, addresses, telephone numbers or email addresses). 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