Home | AI in News Media top of page Home Empowering News Media with AI Technologies WAN-IFRA’s AI in News Media initiative enables news organisations to unlock the potential of AI technologies, enhancing efficiency, growth, and audience engagement. Through expert-led forums, specialised training, and a dedicated community exclusively for WAN-IFRA members, this initiative provides the knowledge and tools needed to navigate the evolving media landscape and embrace a future shaped by AI. Join Our Community Ezra Eeman to Lead WAN-IFRA’s AI in Media Initiative Ezra Eeman, Director of Strategy and Innovation at Dutch Public Broadcasting (NPO), has been named as the lead for WAN-IFRA’s AI in Media Initiative - a pivotal step for the media industry. As the media landscape evolves rapidly, Eeman will guide WAN-IFRA’s efforts to integrate AI into industry strategies, connecting innovation with traditional practices. This initiative empowers news organisations worldwide with the tools and insights needed to adapt, grow, and thrive in the era of AI-driven transformation. Blog Post How India’s Scroll is building a trusted workspace for the age of personal AI Scroll, a 20-person Indian newsroom, is rebuilding its platform into a three-layer trusted workspace – one designed to give academics and researchers a personalised, comprehensive, and accountable environment for engaging with news. https://wan-ifra.org/2026/06/how-indias-scroll-is-building-a-trusted-workspace-for-the-age-of-personal-ai/     Stop guessing, start measuring: USA Today on AI in the newsroom Nine months of interviews and research into AI evaluations have led USA Today’s Jessica Davis to a blunt conclusion: the human-in-the-loop model isn’t scaling, and intuition isn’t a substitute for data. https://wan-ifra.org/2026/06/stop-guessing-start-measuring-usa-today-on-ai-in-the-newsroom/     How The Hindu is using AI to boost content visibility and subscriptions AI is helping The Hindu solve a challenge facing many publishers: getting readers to discover more of the journalism they already produce. By using AI to improve content discovery, personalisation and accessibility, the publisher is driving engagement and strengthening subscription value. https://wan-ifra.org/2026/06/how-the-hindu-is-using-ai-to-boost-content-visibility-and-subscriptions/     Inside VG’s ‘speedboat’ strategy to outpace AI and rethink legacy news products The Norwegian publisher’s app, VGX, is a radical reimagining of the traditional news product. Functioning as an agile “speedboat,” the project experiments with new formats without risking the core brand, serving as a testing ground to future-proof VG’s legacy website and app. https://wan-ifra.org/2026/06/inside-vgs-speedboat-strategy-to-outpace-ai-and-rethink-legacy-news-products/     NYT’s Sulzberger condemns AI giants for ‘brazen theft of intellectual property�