Nike Privacy Policy and Cookie Policy NIKE PRIVACY POLICY AND COOKIE POLICY Last Updated: January 30, 2026 This privacy policy describes the personal data collected or generated (processed) when you interact with Nike through our digital experiences, mobile applications, stores, …
Nike Privacy Policy and Cookie Policy NIKE PRIVACY POLICY AND COOKIE POLICY Last Updated: January 30, 2026 This privacy policy describes the personal data collected or generated (processed) when you interact with Nike through our digital experiences, mobile applications, stores, events, or one of our other products or services, all of which are part of Nike's Platform (“Platform”). It also explains how your personal data is used, shared and protected, what choices you have relating to your personal data and how you can contact us. • WHO is Responsible for the Processing of Your Personal Data? • WHAT Personal Data Do We Collect and WHEN? • KIDS • TOOLS to Manage What Personal Data We Collect • WHY and HOW Do We Use Your Personal Data? • SHARING of Your Personal Data • PROTECTION and MANAGEMENT of Your Personal Data • YOUR RIGHTS Relating to Your Personal Data • ABOUT COOKIES AND SIMILAR TECHNOLOGIES • MANAGING Your Cookie And Advertising Preferences • USING Nike Platforms with Third-Party Products and Services • CHANGES to Our Privacy Policy • QUESTIONS, Feedback, and Your Rights WHO is Responsible for the Processing of Your Personal Data? The Nike entity responsible for the processing of your personal data will depend on how you interact with Nike’s Platform and where you are located in the world. The relevant Nike entity is referred to as “Nike”, “our”, “we” or “us” in this privacy policy. Please review our List of Local Entities for the name of the Nike entity responsible and the appropriate contact information. For the purposes of this Policy, Nike will be the sole data fiduciary of your personal data with respect to Nike Run Club, Nike Training Club, and Nike Membership (login and registration). When you interact with or purchase Nike products on the Nike.in website, or when you browse the Nike App in India, the entity responsible for processing your personal data is Nykaa in partnership with Nike. Nykaa is licensed to operate the website and distribute Nike brand products for online purchases on Nike.in in India. Nykaa’s privacy policy for Nike.in and Nike App in India can be found here. WHAT Personal Data Do We Collect and WHEN? We ask you for certain personal data to provide you with the products or services you request. For example, when you make purchases in stores, contact our consumer services, request to receive communications, create an account, participate in our events or contests, or use our Platform. Additionally, when you request specific services in store, we may ask you to login to provide services that are then associated with your account (e.g. size, fit, preferences). This personal data includes your: • contact details including name, email, telephone number and shipping and billing address; • login and account information, including screen name, password and unique user ID; • personal details including gender, hometown, date of birth and purchase history; • payment or credit card information; • images, photos and videos; • data on physical characteristics, including weight, height, and body measurements (such as estimated stride and shoe/foot measurements); • fitness activity data provided by you or generated through our Platform (time, duration, distance, location, calorie count, pace/stride); or • personal preferences including your marketing preferences. We collect additional personal data from you to enable particular features within our Platform. For example, we request access to your phone’s location data to log your run route, your contacts to allow you to interact with your friends, your calendar to schedule a training plan or your social network credentials to post content from our Platform to a social network. This personal data includes your: • movement data from your device’s accelerometer; • photos, audio, contacts and calendar information; • sensor data, including heart rate and (GPS) location data; or • social network information, including credentials and any information from your public posts about Nike or your communications with us. When interacting with our Platform, certain data is automatically collected from your device or web browser. More information about these practices is included in the “ABOUT COOKIES AND SIMILAR TECHNOLOGIES” section of this privacy policy below. This data includes: • Device IDs, call state, network access, storage information and battery information; and • Cookies, IP addresses, referrer headers, data identifying your web browser and version, and web beacons, tags and interactions with our Platform. KIDS We comply with local laws and do not allow children to register on our Platform when they are under the legal age limit of the country in which they reside. We will ask for parental consent for children participating in Nike experiences and events. TOOLS to Manage What Personal Data We Collect When using our Platform, we also provide in-time notice or obtain consent for certain practices. For example, we will obtain consent to use your location or send push notifications. We may obtain this consent through the Platform or using the standard permissions available on your device. In many cases, your web browser or mobile device platform will provide additional tools to allow you to control when your device collects or shares particular categories of personal data. For example, your mobile device or web browser may offer tools to allow you to manage cookie usage or location sharing. We encourage you to familiarize yourself with and use the tools available on your devices. WHY and HOW Do We Use Your Personal Data? We use your personal data in the following ways: To Provide the Features of the Platform and Services You Request When you use our Platform, we will use your personal data to provide the requested product or service. For example, if you make a purchase in store or participate in an event or promotion, we will use the contact information you give us to communicate with you about the purchase, event or promotion. If you contact our consumer services, we will use information about you, such aspayment information or the product you have purchased, to help you resolve a problem or question. If you use our Platform to track your fitness activity or physical characteristics, we will collect this personal data and store it so that you can review it in the Platform. Your fitness activity data may include data you enter about your activity or data collected by your device during your activity such as location data and movement data. We may use this activity data to calculate further information about your activity, such as distance run, or calories burned, so that the calculated information can be provided to you as part of the functionality of the Platform. In many cases, to use particular features within our Platform you may need to provide Nike with additional data or additional consent to use particular data in a certain way. For example, to use the heart rate tracking features of our Platform, you may need to connect to a heart rate monitoring device. Similarly, to share content on social media, you may be required to provide your social media account credentials to sign in. To Communicate Information about our Products, Services, Events and for Other Promotional Purposes When you consent, we will send you marketing communications and news concerning Nike’s products, services, events and other promotions that may be of interest to you. You can opt-out at any time after you have given your consent. Direct Marketing If you are an existing customer of Nike, we may use the contact details you provided to send you marketing communications about similar Nike services where permitted by applicable law (unless you have opted out). In other cases, we ask for your consent to send you marketing information. Personalization We may use the information that you provide to us as well as information from other Nike products or services - such as your use of Nike’s Platform, your visits to or purchases made in Nike stores, your participation in Nike events and contests - to personalize communications on products and services that may be interesting for you. In doing so, we may combine the information you provide to us with information that we create about your online activity, including internal insights and analysis. To Operate, Improve and Maintain our Business, Products and Services We use the personal data you provide to us to operate our business, such as, for in-store purchases, accounting, audits and other internal functions. We may use personal data about how you use our products and services to enhance your user experience and to help us diagnose technical and service problems and administer our Platform. We also process personal information about the effectiveness of our marketing campaigns, our products, services, events and other promotional initiatives To Protect Our or Others' Rights, Property or Safety We may also use personal data about how you use our Platform to prevent, detect or investigate fraud, abuse, illegal use, violations of our Terms of Use, and to comply with court orders, governmental requests or applicable law. For General Research and Analysis Purposes We use data about how our visitors use our Platform and services to understand customer behavior or preferences. For example, we may use information about how you interact with our Platform to better understand the best ways to organize and present service offerings. Use (Processing) of Workout Info As discussed above, Nike collects data about your fitness activity or your physical characteristics, together, “Workout Info”, to provide our services on our Platform. Because of the personal nature of this data, we strive to provide you with clear information about how Workout Info will be used. As this data may be considered sensitive in certain jurisdictions, we take appropriate measures in protecting and using this data and, where required by applicable law or under Nike’s internal policies, will obtain your consent for use of your Workout Info. Click here to learn more. Other Purposes We may also use your personal data in other ways and will provide specific notice at the time of collection and obtain your consent where necessary. SHARING of Your Personal Data Nike’s Sharing Nike shares your personal data with: • Nike entities for the purposes and under the conditions outlined above. • Service providers processing personal data on Nike’s behalf, for example to process credit cards and payments, host, manage and service our data, distribute emails, research and analysis, manage brand and product promotions as well as administering certain services and features. When using service providers we enter into agreements that require them to implement appropriate technical and organizational measures to protect your personal data. • Other third parties to the extent necessary to: (i) comply with a government request, a court order or applicable law; (ii) prevent illegal uses of our Platform or violations of our Platform’s Terms of Use and our policies; (iii) defend ourselves against third party claims; and (iv) assist in fraud prevention or investigation (e.g., counterfeiting). • Third-party targeted advertising providers provide personalization ad tailored advertising services to us. We use such services to match information that we hold with personal data in their database to create custom audiences and tailor advertising to your interests on the Internet, including social media, as permitted by applicable law. You may opt-out of personalized advertising and custom audiences by using the relevant settings in our Platform. • To any other third p…