Unlock $50K in new seller credits, bonuses, and exclusive benefits. Learn how Search Quick links:Selling on Amazon Fulfillment by Amazon EnglishSelect your preferred language English - US Español - US 中文 - CN StartStart selling Learn how to sell Get an overview of how to sell on Amazon Register as a seller Review steps for creating a seller account List products Find out how to match or create listings Price products Understand how to set competitive prices Fulfill customer orders Decide on a fulfillment method Get over $50K in new seller incentives Start selling and save with credits, bonuses, and exclusive benefits Seller registration guide Use our step-by-step guide to create your Amazon selling account. Find out what you need to register and get answers to common questions. Not sure where to start? Take our business quiz Review our FAQ PricingReview fees and costs Standard selling fees Review selling plan and referral fees Fulfillment by Amazon (FBA) costs Get a breakdown of costs for this popular program Optional costs Understand costs for optional Amazon services Get an estimate for a product Preview selling fees, fulfillment costs, and revenue Estimate revenue and fulfillment costs Calculate fees, costs, and revenue for a product based on fulfillment method. Not sure where to start? Take our business quiz Review our FAQ BrandsBuild and protect your brand Enroll in Brand Registry Unlock a suite of brand-building tools and protection benefits Create engaging listings Add A+ Content to your listings to increase sales Get product reviews Get high-quality reviews with Amazon Vine Unlock brand analytics Get actionable performance data with Brand Analytics Create a Brand Store Create a dedicated storefront to showcase your brand Authenticate products Ensure customers receive authentic products with Transparency Guide to growing your brand on Amazon Learn how to differentiate your brand and build customer loyalty Not sure where to start? Take our business quiz Review our FAQ ServicesPrograms to help you grow View more services Fulfillment by Amazon (FBA) Outsource shipping, returns, and customer service Fulfilled by Merchant (FBM) Get faster, cheaper, and more accurate deliveries Advertise Reach more customers in the Amazon store and beyond Sell B2B Connect with business customers Sell globally Sell to Amazon customers worldwide Find apps and service providers Find software and service providers Outsource your supply chain Get end-to-end supply chain management for multiple sales channels Not sure where to start? Take our business quiz Review our FAQ ResourcesLearning View all resources Seller University Learn how to sell with Amazon Blog Get ecommerce tips and insights about selling in the Amazon store How to sell online Get an overview for running an ecommerce business What is dropshipping? Find out how to outsource handling and delivery How to sell new products Learn how to launch and sell new products in a variety of categories How to build an online store Get tips for setting up an ecommerce storefront Seller stories Learn how sellers are finding success on Amazon Not sure where to start? Take our business quiz Review our FAQ Log in Start selling Unlock $50K in new seller credits, bonuses, and exclusive benefits. Learn how Start Start selling Learn how to sell Get an overview of how to sell on Amazon Register as a seller Review steps for creating a seller account List products Find out how to match or create listings Price products Understand how to set competitive prices Fulfill customer orders Decide on a fulfillment method Get over $50K in new seller incentives Start selling and save with credits, bonuses, and exclusive benefits Seller registration guide Use our step-by-step guide to create your Amazon selling account. Find out what you need to register and get answers to common questions. Pricing Review fees and costs Standard selling fees Review selling plan and referral fees Fulfillment by Amazon (FBA) costs Get a breakdown of costs for this popular program Optional costs Understand costs for optional Amazon services Get an estimate for a product Preview selling fees, fulfillment costs, and revenue Estimate revenue and fulfillment costs Calculate fees, costs, and revenue for a product based on fulfillment method. Brands Build and protect your brand Enroll in Brand Registry Unlock a suite of brand-building tools and protection benefits Create engaging listings Add A+ Content to your listings to increase sales Get product reviews Get high-quality reviews with Amazon Vine Unlock brand analytics Get actionable performance data with Brand Analytics Create a Brand Store Create a dedicated storefront to showcase your brand Authenticate products Ensure customers receive authentic products with Transparency Guide to growing your brand on Amazon Learn how to differentiate your brand and build customer loyalty Services Programs to help you grow View more services Fulfillment by Amazon (FBA) Outsource shipping, returns, and customer service Fulfilled by Merchant (FBM) Get faster, cheaper, and more accurate deliveries Advertise Reach more customers in the Amazon store and beyond Sell B2B Connect with business customers Sell globally Sell to Amazon customers worldwide Find apps and service providers Find software and service providers Outsource your supply chain Get end-to-end supply chain management for multiple sales channels Resources Learning View all resources Seller University Learn how to sell with Amazon Blog Get ecommerce tips and insights about selling in the Amazon store How to sell online Get an overview for running an ecommerce business What is dropshipping? Find out how to outsource handling and delivery How to sell new products Learn how to launch and sell new products in a variety of categories How to build an online store Get tips for setting up an ecommerce storefront Seller stories Learn how sellers are finding success on Amazon EnglishSelect your preferred language English - US Español - US 中文 - CN Log in Start selling Quick links:Selling on Amazon Fulfillment by Amazon Start selling If your business is based in Japan and you want to sell to US customers on Amazon.com, see our US selling guide for global sellers. Global Selling Expand to Japan Expand your reach by selling to Amazon customers in Japan. New to Amazon? Sign up*  Already selling on Amazon.com? Expand to Japan  BACK TO TOP Why expand to Japan? Explore demand in Japan Ready to expand to Japan? Step 1: Create your selling account Step 2: Select your products Step 3: Complete requirements Step 4: List your products Step 5: Ship inventory and fulfill orders Step 6: Manage your business Frequently Asked Questions Why expand to Japan? Japan has one of the largest economies in the world, with many shoppers making purchases online. Many Japanese customers are accustomed to high-quality advertising and convenient delivery. By expanding with programs like Fulfillment by Amazon (FBA) and Amazon Ads, you can help meet their expectations and drive sales on Amazon.co.jp. Review our global expansion guide Accelerate sales with Amazon's global brand The Amazon brand can help you attract more customers. We continue to reach new customers around the world and were ranked the most trusted brand by US consumers in 2022. Grow and diversify your sales Reduce the impact of fluctuating sales periods by taking advantage of busy shopping seasons in other countries. Simplify global expansion Streamline your global operations with cross-listing, supply chain solutions, vetted global shipping providers, and automatic currency conversion. 68+ million Expected ecommerce users by 2029 54%+ Of population buying online in 2024 $3,140 Average spend per customer in 20241 Did you know? The New Seller Guide can help you launch in Japan Speed matters—and for Amazon sellers the first 90 days are especially critical. That’s why we invented the New Seller Guide, a set of brand, logistics, pricing, and promotional services that are backed by data science and designed to fuel the growth of your business—whether you’re new to Amazon or just new to selling in Japan. Sellers who use the New Seller Guide can take advantage of over $50,000 in New Seller Incentives in both the US and Japan. Learn more about the New Seller Guide Explore demand in Japan Selling globally can be a big step. That’s why we provide insights and recommendations to help you understand customer demand in each country. Log in to Seller Central to explore tools like Marketplace Product Guidance and the Sell Globally dashboard. Ready to expand to Japan? To start selling in Japan, you’ll follow a few basic steps. You can review detailed guidance in our global expansion guide. Step 1: Create your selling account If you already sell on Amazon.com with a Professional selling account, create a Japan account. If you’re new to Amazon and want to sell in the US and Japan, first create a North America and Brazil unified account. Then use your Sell Globally dashboard in Seller Central to create a Japan account. Learn more about creating a selling account Step 2: Select your products Explore Amazon product categories in Japan, then select the products you want to sell. You can use the Best Sellers lists in the Amazon Japan store to understand which products might be popular. Learn more about selecting products Step 3: Complete requirements Review taxes and regulations and requirements for product compliance, safety, and listing in Japan. You can use our Manage Your Compliance and Compliance Reference tools to help navigate product requirements. The Service Provide Network can also help you find Amazon-vetted experts who offer competitive rates. Learn more about completing requirements Step 4: List your products If you already sell on Amazon.com, you can use the Build International Listings tool to cross-list your products in our Japan store. If you’re listing products with Amazon for the first time, you can match offers to existing products detail pages or create new pages on Amazon.com. Then you can use Build International Listings to cross-list in our Japan store. Learn more about listing products Don't have an Amazon selling account yet? Sign up* Step 5: Ship inventory and fulfill orders You have two basic options when it comes to getting Japan-based customers their stuff: Export inventory to Amazon fulfillment centers in Japan and use Fulfillment by Amazon (FBA) to store, pack, and ship customer orders. Ship orders to customers directly using a suite of solutions we call Fulfilled by Merchant. We offer a network of vetted providers for global shipping that offer discounted rates. Learn more about shipping and fulfillment Step 6: Manage your business Use solutions in Seller Central to manage and automate your global operations. We offer a variety of tools and programs to help you run your business, reach new customers, and grow your sales. Learn more about Amazon tools and programs Frequently Asked Questions How much does it cost to sell to Japan from the US? Costs for selling with Amazon vary by store and product. They can also depend on the tools, programs, and services you select. Selling plan fees There are separate Professional selling plan fees for a Japan account and North America and Brazil unified account. However, if you link global Amazon selling accounts, your monthly fee will be either the equivalent of USD 39.99 per month or the sum of the selling plan fees for each region and country in which you have active listings, whichever is lower. Referral fees Referral fees vary by product category. For every item sold, you’ll pay a percentage of the total price or a minimum amount, whichever is greater. View referral fees for the US and Japan. Costs for optional services In addition to selling fees, you might have added costs if you use certain optional tools and programs like Fulfillment by Amazon (FBA) or Amazon Ads. Ultimately, you get to …