Content Authenticity Initiative Restoring trust and transparency in the age of AI Watch the video Your browser does not support the video tag. Join the movement for content transparency. We are focused on cross-industry participation, with an open, extensible approach for providing media transparency to allow for better evaluation of content. Join us Learn more Open-source tools for your needs Integrate C2PA Content Credentials into your website, app, or service using open-source tools developed by the Content Authenticity Initiative. Join a growing cross-industry ecosystem restoring trust and transparency online. Get started Blog